How To Grasp The Development Initiative Of Clothing Industry

Since the beginning of this year, the epidemic of new crown pneumonia has been rampant all over the world, and the expectation of world economic growth has been continuously lowered, and the sluggish demand is becoming a kind of long-term existence. Due to the significant changes in consumption scenarios, the clothing industry is facing major challenges. At the 2020 China Fashion Forum held a few days ago, industry insiders pointed out that from the industrial economy to the digital economy, China's clothing industry has entered a new period of transformation, from a manufacturing power to a fashion power, The future development of China's clothing industry should have the following three capabilities: first, sustained and vigorous innovation ability, especially the ability of scientific and technological innovation; second, to comprehensively enhance cultural creativity and endow the industry with new value; third, to make contributions to the global clothing industry's commercial civilization process We must be a firm and responsible person to promote China's sustainable development. China's clothing industry should have a clear understanding of the situation and firmly move forward in the direction and power.

New changes in clothing consumption and industrial development caused by epidemic situation

According to the analysis of China Textile Industry Economic Research Institute, the epidemic situation has changed the consumption scene, and the clothing demand has dropped sharply. Research shows that, in general, consumer goods show different consumption changes for income or price changes according to their demand elasticity. When the personal income decreases, the renewal expenditure plan of durable consumer goods such as furniture, electrical appliances, automobiles and so on, which belong to relatively high elasticity of demand, are more likely to be delayed. In addition to a small amount of luxury goods, the main body of clothing consumption is non durable necessities to meet daily needs, and the demand elasticity is relatively low. The outbreak of Xinguan epidemic in 2020 broke this economic law, and clothing became the most severe consumer goods. The main reason is that the epidemic situation caused significant changes in consumption scenarios, resulting in changes in consumption structure. In addition to the change of consumption scene, the complexity of the international situation will also have an impact on clothing consumption and industrial development to a certain extent. First, the prospect of world economic development is highly uncertain. The new crown epidemic has been rampant in many regions of the world. The expectation of world economic growth has been continuously lowered, and the sluggish demand has become a kind of long-term existence. The world bank predicts that the global economy will shrink by 5.2% this year; the World Trade Organization predicts that the growth rate of Global trade will shrink by 18.5% in 2020; and the United Nations predicts that global foreign direct investment will drop sharply by 40% in 2020. With the normalization of domestic epidemic prevention and control, the economic operation of China's clothing industry will improve marginally in 2020, and the decline rate will continue to narrow. However, the main indicators of production, export, investment and benefit in the first half of the year are still in the negative growth range. 　　 Second, geopolitical conflicts are deepening, with a high degree of uncertainty. China's textile and clothing industry is also deeply affected by geopolitical conflicts; the global industry chain, value chain decoupling noise increased, the risk of global supply chain disconnection and imbalance is high.
Thirdly, the construction of multicultural relations is highly uncertain. Based on different cultures, Chinese and Western countries have different discourse systems, information interpretation methods and management rules. The spread of uncertainty makes the social communication between different cultures more difficult to predict and faces a serious crisis of trust. Building a harmonious multicultural relationship is more important to bridge the cultural gap and improve the stability and predictability of industrial economy.

Grasp the development initiative of clothing industry from three aspects

In the current situation, Sun Ruizhe, President of China Textile Industry Federation New clothing industry should be reformed. The industry should have a keen insight into the complexity of the international situation, grasp the initiative of industrial development, establish a systematic digital transformation, and promote the modernity of traditional culture.
Sun Ruizhe said in his speech at the fashion forum that the initiative of the industry development should be grasped from three aspects. First, the new life style drives the change of production mode. The biggest change of the new pneumonia epidemic to human society is that social isolation promotes the online economic activities and daily life. Accelerating the transformation has become a necessary path for the industry to settle down. On the supply side, the traditional textile and clothing supply chain needs to be digital, flat, shared, flexible and ecological. On the demand side, the brand needs to shift from a single physical store to the integration of e-commerce PC terminal, e-commerce mobile terminal and information media of all customer groups, all channels, all categories, all time, all experience, all data and all links.
Second, promoting the integration development has become an important way of industrial value extension. The establishment of "individual fashion" to "Pan fashion ecology" is accompanied by the fusion and emergence of new fashion technologies, new models, new formats and new mechanisms. It is a comprehensive integration of a series of complex fashion elements, such as fashion brands, fashion designers, fashion events, fashion talent training system, fashion industry public service platform, fashion industry cluster, fashion city and so on As the main body of fashion industry and film, music, finance, science and technology, jewelry, tourism, urban construction and other fields of integration development and value.
Third, to achieve high-quality development, we must break through the bottleneck of factors. At present, there are still many obstacles in the whole factor market of clothing industry, including capital, land, labor and other factors. To break through these barriers, there is a "rise" in "transformation". It is necessary to achieve high-quality development in a real sense. Around the new industrial orientation of "science and technology, fashion and green", we should build a smart, beautiful and smart industry Sex, dignity of the new manufacturing civilization, new business civilization and new consumption civilization.

Focus on digital transformation

Focus on traditional culture

Sun Ruizhe pointed out in his speech that the clothing industry should establish a systematic digital transformation from three aspects First, digital geo competition is becoming a new way of industrial competition among countries around the world.
In digital geopolitics, core technology and data become the key factors. In the future, will the fashion industry also encounter the hard core competition of layout and occupying digital supply chain ports under the digital geographical map? We need to give full psychological preparation to the new means of industrial competition and match the new capacity building. Secondly, digital transformation is becoming a new asset driven by innovation in textile and garment industry.
The "digital industrialization" led by Internet platform, mobile Internet application and information technology is gradually developing into a new stage of "industrial digitization" in which artificial intelligence, big data and other technologies promote the in-depth transformation and upgrading of the real industry. Industry digitization and digital industrialization are giving China's textile and garment industry an important development opportunity. Third, digital fashion is becoming a new form of Chinese clothing brand value growth.
In the process of clothing industry promoting the development of digital fashion, IQ and EQ of products will play a key role. With rich imagination and brand-new skills, the real challenge lies in the organic adaptation of diversified technologies and enterprise development genes, from point to area, from the surface to the inside, considering how to design, manufacture and sell truly digital products and deliver more personalized experience. In addition, it is very important to promote the modernity of traditional culture. First, the diversity of contemporary lifestyle is giving birth to the cultural landscape of industrial diversity. Second, the creativity of contemporary cultural style is activating the cultural regeneration of traditional industrial resources. Third, the influence of contemporary fashion brands is strengthening the unique identification of Chinese fashion culture.

Four things should be done well in the industry

Facing the new situation and reform tasks, sun Ruizhe said that in the future, the clothing industry should concentrate on four things.
First, focus on deeper market cycles. To build a perfect domestic demand market, we need to dredge all kinds of obstacles that affect the domestic big cycle. On the one hand, governments at all levels are required to fully and persistently recognize the employment pulling role of the textile and garment industry; on the other hand, the garment industry should continue to lead the internal circulation with innovation, innovation and entrepreneurship, product upgrading and market re-engineering, enable the internal circulation with digital economy and cross-border cooperation, and develop the world-class industrial clusters and new industrial economic growth with the coordinated development of regional economy Point pull the internal circulation, and dredge the internal circulation with the combination of industry and finance, urban and rural integration and talent integration.
Second, focus on a higher quality industrial system. To build the ecology of industrial system is not to flaunt a leaf, but to cultivate a forest. In the future, we should speed up the construction of a modern textile and clothing industry system with the coordinated development of real economy, scientific and technological innovation, modern finance and human resources, and promote the superposition of industry 5g application, industrial Internet, data center and other information infrastructure with new manufacturing methods and business models, so as to promote the industrial development towards the middle and high end of the global industrial chain value chain, and enhance the overall function and integration of the industry Competitive.
Third, focus on a more comprehensive cultural renaissance. The same psychological basis, similar aesthetic standards and development values have laid the foundation for the integration of fashion culture, which will also become a prerequisite for China's garment industry to open an all-round Cultural Renaissance and obtain a deeper level of value recognition. In the future, we should continue to do a good job in Chinese design, tell Chinese stories, shape China's attitude, and strengthen China's influence. The cultural character of China's clothing industry is independent and unique, open and open, innovative and good. Based on the post epidemic era, we should avoid being isolated in the economic structure and cultural status, but also enhance the value with strength, obtain respect with dignity, and maintain the future in the present.
Fourth, focus on a more responsible development model. At the national level, IDI (inclusive development index) has become a better standard to measure the quality of national development. The world economic forum proposed that IDI should replace GDP. The evaluation criteria of inclusive development index include not only economic scale, but also life expectancy, unemployment rate, median income, poor areas, inequality rate, household saving rate, carbon emission intensity and other factors. At the economic level, ESG (environment, society and Governance) performance has become an important dimension of market investment value. The demand, policy guidance, capital catalysis and technology implementation make green economy be integrated into the strategic system, production system, innovation system and value system of China's garment industry. In the future, we should undertake a wider range of social responsibilities, deepen the human-oriented responsibility, environmental responsibility and market responsibility, and promote the harmonious development of man and man, man and society, man and nature.