Kappa官宣新生代偶像黃明昊成為品牌代言人
經(jīng)過4天預(yù)熱后,運(yùn)動品牌Kappa今日正式官宣新生代偶像黃明昊成為品牌代言人。Kappa表示黃明昊justin敢拼敢想、追逐夢想、引領(lǐng)時尚潮流的態(tài)度與品牌始終聚焦的潮流主張一致,體現(xiàn)了Kappa忠于自我的品牌基因,彰顯Kappa歷經(jīng)百年依然熠熠生輝的熱情。
在最新發(fā)布的宣傳視頻中,黃明昊身著Kappa秋冬新品,詮釋Kappa+PassiKappassionate的激情不凡主張!
如今,運(yùn)動品牌對于代言人的選擇呈現(xiàn)年輕化趨勢,新生代偶像青春活力的形象與運(yùn)動一詞更加契合,偶像背后輻射的年輕消費(fèi)群體也代表著廣闊的發(fā)展空間。
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