Taipingniao Speeds Up The Digital Layout And Gathers The Economic Strength To "Dominate The List"

In September, as an important competition point of retail clothing brands in autumn and winter, the annual "juhuasuan 99 cost-effective Festival" opened.

During the three-day (September 9 to September 11) 2020 "juhuasuan 99 Festival", taipingbird women's clothing, taipingbird men's clothing and taipingniao children's clothing ranked first, second and third in Taobao's category, and leting ranked seventh in online women's wear category.

It is worth noting that coppolella, an Italian skateboard fashion brand, which was officially unveiled by taipingbird in the first half of the year, ranked 21st in the online men's wear category. The "little dinosaur" sweater with brand symbol appeared in the Viva studio on the evening of 9, selling 19000 pieces.

As a fashion clothing retail company, taipingbird actively embraces digital retail innovation, data-driven commodity supply full chain reform, and the outbreak of performance under the epidemic situation also benefits from the effective promotion of taipingniao's strategy of "focusing on fashion, data-driven, online retail".

Taipingniao recently said that it plans to publicly issue convertible bonds of the company, with no more than 800 million yuan to be raised, focusing on digital transformation projects of science and technology.

Among them, the digital transformation projects of science and technology include consumer insight and deep link platform (customer demand insight, live sharing project, fashion wear and precision marketing project, etc.), supply chain operation efficiency improvement platform (precise research and development of commodities, intelligent upgrading of supply chain, intelligent distribution and replenishment of commercial products), and basic support platform (information security, ERP upgrade, hybrid cloud) Construction projects).

According to the announcement, digital operation drives brand growth, which is the core of sustainable development of clothing brands in the future. Starting the digital transformation project of science and technology is helpful to grasp the fast changing fashion consumption trend of consumers, meet the diversified fashion demand of consumers, and maintain the deep link and stickiness between the brand and the consumers, which is the company's breakthrough of the bottleneck and reality of traditional operation in the clothing industry Key measures for sustainable growth in the future.

According to the 20 years report of taipingniao, in commodity management, with the help of commodity data system and AI intelligent technology, the flexible supply of spring products in that year has been realized, and the inventory risk has been reduced from the source; the pilot scope of AI allocation of men's clothing has been further expanded, effectively improving the commodity turnover efficiency.

As of June 30, 2020, the original value of the company's inventory of goods was 1.976 billion yuan, 1.25% lower than that of the same period of last year, and 4.08% lower than that of the beginning of the year. While the company's operating income increased, the original value of goods inventory continued to decrease.