Ali'S "New Manufacturing" Ambition: How Do 100000 Small Enterprises Share The "Rhinoceros" Intelligent Factory?

In the early days, the "Ali zoo" has ushered in new members.

On September 16, Alibaba's "rhinoceros factory", a model of "new manufacturing", which has been deposited for three years, was officially unveiled.

Starting from the clothing industry, the factory provides fashion trend prediction for Taobao and tmall merchants through the consumer behavior precipitated on Alibaba platform; at the same time, it makes flexible transformation on the traditional clothing supply chain. Generally speaking, the garment industry has an average process of 1000 pieces starting and 15 days delivery, while in rhinoceros factory, this process is shortened to 100 pieces and 7 days delivery. Therefore, its target is small and medium-sized enterprises, the core demand is small single volume, multi batch production choice.

This means that, since the new retail, Alibaba's "five new" strategy to the next city. To some extent, it can alleviate the inventory pressure of small and medium-sized garment enterprises and reduce the threshold of entrepreneurship.

"The rhinoceros factory is not so much a factory as a digital laboratory. It is based on the expansion of digital links. Big brands not only focus on cost, but also on rapid handover. With the innovation of factory capacity and the maturity of technology, new intelligent manufacturing will be open to more partners, brands and sellers in the future. We hope to help Chinese traditional manufacturing improve its competitiveness. " Wu Xuegang, CEO of Alibaba rhinoceros intelligent manufacturing, revealed in an interview with 21st century economic reporter that he hoped the future service could cover at least 100000 businesses.

As early as two years ago, Alibaba founder Ma Yun proposed at the Wuzhen Internet Conference that the future manufacturing industry must be the service industry. In his view, there is no distinction between the service industry and the manufacturing industry in the future. Service industry must be manufacturing industry, manufacturing industry must be service industry. The era of pure manufacturing industry will become weaker and weaker. After the development of artificial intelligence in the future, it will have a great impact on the employment of manufacturing industry.

On September 16, Alibaba's "rhinoceros factory" officially opened. Chinese vision

Solve the problem of inventory

The epidemic situation in the first half of this year has made the global garment industry suffer from a cold winter. According to the data of the National Bureau of statistics, from January to August, the total retail sales of textile and clothing were 693.6 billion yuan, down 15% year on year, narrowed compared with January July, and 6.4% lower than the growth rate of retail sales of social consumer goods in the same period. The reporter combed the semi annual reports of clothing listed companies and found that offline sales of clothing suffered a heavy setback, nearly 1 / 4 of clothing enterprises lost money, and the overall profit decreased by more than 30% year on year.

Among them, high inventory rate is the persistent disease of the whole industry. In this context, a number of clothing enterprises have launched Taobao, tmall, Jingdong, pinduoduo and other platforms to relieve inventory pressure as much as possible. In Hangzhou Sijiqing clothing market, the "No.1 clothing street in China", there are more businesses clearing inventory at "9.9 yuan per kilogram" in the live broadcasting room.

"We adopt the live pre-sale mode, which often sells well on the day of pre-sale, so we continue to add orders and replenish goods. Subsequently, due to consumers' long-term waiting for return orders and inappropriate return, the inventory is overstocked." Zeng Yangjian, product manager of lieerbei, told the 21st century economic reporter.

The rhinoceros factory, which was still under confidentiality at that time, quietly operated and reached a cooperation with lierboy at the end of 2018. Relying on Alibaba's "new manufacturing" flexible supply chain capability, lieerbei's pre-sale cycle is shortened by 60%, and the no goods refund rate is significantly reduced. During a visit to the rhinoceros factory, a brand leader of lieerbao told the reporter of 21st century economic report that after the live pre-sale of Taobao last night, a small order of 200 pieces was placed overnight. "In seven days, these clothes will be worn by consumers from all over the country, just in time for the new autumn clothes." He also revealed that a few months ago, through the rhino factory, lierboy customized a batch of constellation T-shirts. "12 constellations, different colors, different sizes, only 5000 pieces are produced. There is hardly any factory on the market that can take this order."

The obvious feeling also includes some talented people, small number of designers and other groups. Taobao shop Fano is an independent designer brand created by a couple of couples. It has small audience coverage, less single order, but high quality requirements. Previously, limited by the order size, Fano's products could only be processed by small factories in the industry, resulting in insufficient quality and delivery stability.

Since September 2018, Fano's new jeans are basically produced by rhino factory every week, with a minimum order of only 100 pieces. Although the number of orders is small, but the quality does not decline, but rises, the refund rate of returns both decreased, and the Gmv of jeans sales increased by 5 times as a whole.

"The flexible supply chain with small batch and quick response reduces the trial and error cost to the greatest extent, greatly reduces the inventory cost, and provides stronger resilience for small and medium-sized enterprises with weak anti risk ability." Wu Xuegang explained that the team visited a large number of businesses and found it difficult for them. Some businesses are very sensitive to the design and have strong operation ability, but they meet a high threshold in the supply chain. The purpose of rhinoceros factory is to help these businesses solve their pain points.

Deepening industrial transformation

The epidemic situation highlights the ability of digital economy to resist risks and reduce negative impacts, and digital transformation has become a social consensus. With the further deepening of digital technology, digital economy has penetrated from the field of consumption to the field of production, and extended from virtual economy to real economy.

On September 16, rhinoceros intelligent manufacturing factory was officially put into operation. The digital chemical factory said that it specially receives small orders, serves small and medium-sized businesses, industrial belts and entrepreneurs, and helps them have the ability to compete with big brands. The 21st century economic reporter noticed that in the factory workshop, there are more than ten such small orders started at the same time, and different brands of shirts, T-shirts and other autumn products are constantly circulating in the same production line. At the same time, in other large factories in China, we can see that clothing is being produced in the spring of next year.

It is obvious that rhinoceros are not sold in season, and there should be a new production style. In this case, the ID of fabric and the production line can be determined by the machine.

C2m customization is not new in fact. The concept was put forward by Fanke, Jingdong and even pinduoduo in the early days. But more cooperation in sales and marketing, not really through the background data, and customized according to demand. The core competence of rhinoceros factory is "customized on demand, with 100 pieces ordered and the fastest delivery within 7 days".

Wang Ruchen, a senior Internet industry observer, said in an interview with the 21st century economic reporter that the clothing industry is the advantage of Alibaba. Starting from this field, we can make the cooperation between ecology closer. Especially in the emerging live broadcasting industry, the anchor will be deeply bound with Taobao from the aspects of production, manufacturing, online, sales and delivery. "New manufacturing can't rely on single factory to create much performance, even if there are multiple copies in the future. It's more of a testing ground, just like HEMA to the original new retail, where high-rise buildings are built on the ground, it must be explored independently, and loose industrial cooperation will not have real effect. "

In the past years, the mode of "determining sales according to production" has obvious disadvantages in the clothing industry. Because the sales volume can not be predicted and the single production scale is too large, the inventory is often high. In this industry, inventory is often the key to the survival of an enterprise. In addition to being fast, the more important innovation of "rhino factory" is that it can connect Alibaba's industry insight, sales forecast, design and production directly, so as to realize the "one touch" between upstream and downstream of the supply chain. Merchants are expected to significantly reduce the threshold of hot money.

"New manufacturing sounds tall and tall. For businesses, it is a smart sharing factory. We accept small orders and urgent orders. So 90% of the customers are small and medium-sized businesses, especially the new brands on Taobao tmall. " Wu Xuegang said that small and medium-sized enterprises should be freed from heavy production, entrepreneurs should focus on their own advantages and business innovation, and they should also have the key ability to compete with large enterprises.

At present, there are more than 200 small and medium-sized Taobao businesses, industrial belt businesses and live anchors sharing the "rhino factory". Wu Xuegang said that he was not in a hurry to make Gmv bigger. Now it is only the beginning. Corresponding to this, there is no threshold for businesses to truly implement sharing. This model may provide a new reference for China's industrial transformation and upgrading.

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