Focus On China Fashion Fair

On September 17, Hebei held the press conference of "China (Xinji) International Fur Fashion Fair"

On the morning of September 17, Hebei Provincial Government Information Office held a press conference on "China (Xinji) International Fur Fashion Fair". Yuan Yongjun, member and vice chairman of the Party group of Hebei Council for the promotion of international trade and vice president of Hebei International Chamber of Commerce, introduced the arrangement of the Expo activities and the situation of inviting business. Niu Junbo, vice mayor of Xinji Municipal People's government and deputy director of the Preparatory Committee of China (Xinji) International Fur and Fashion Expo, introduced the advantages of Xinji leather industry and the preparation of the Expo. Qiao Zichao, member of the Standing Committee of the CPC Xinji Municipal Committee and director of the publicity department, and deputy director of the Preparatory Committee of the China (Xinji) International Fur and Fashion Expo, answered questions from reporters. The press conference was presided over by Tian Defeng, director of press release Department of Hebei provincial Party Committee Publicity Department (Provincial Government Information Office) and first-class researcher.

Tian Defeng

Ladies and gentlemen, friends from the press

Good morning! Welcome to the press conference of Hebei provincial government information office.

The theme of this conference is "China (Xinji) International Fur Fashion Fair".

"China (Xinji) International Fur Fashion Fair" will be held in Xinji International Leather City from September 28 to 30. Today, we specially invite Ms. yuan Yongjun, member and vice president of Hebei Council for the promotion of international trade (CCPIT) and vice president of Hebei International Chamber of Commerce, to introduce the arrangement of the Expo activities and the situation of business invitation; Mr. Niu Junbo, vice mayor of Xinji Municipal People's government and Deputy director of the Preparatory Committee of China (Xinji) International Fur and Fashion Expo, to introduce the advantages of Xinji leather industry and the preparations for the Expo. At the same time, we have also invited Mr. Qiao Zichao, member of the Standing Committee of the CPC Xinji Municipal Committee, director of the publicity department, and deputy director of the Preparatory Committee of the China (Xinji) International Fur and Fashion Expo. They will jointly answer your questions.

First of all, please introduce the situation to President yuan.

Yuan Yongjun:

Dear media friends

Good morning, everyone. I'm very glad to attend the press conference of China (Xinji) International Fur Fashion Expo. On behalf of the Hebei Council for the promotion of international trade and the International Chamber of Commerce of Hebei Province, I would like to express my heartfelt thanks to the media, journalists and friends from all walks of life who care and support the development of the exhibition industry in Hebei Province. Next, I would like to introduce the relevant information of this Expo to you.

1、 Background

In recent years, the provincial council for the promotion of international trade has earnestly implemented the spirit of General Secretary Xi Jinping's important instructions on Hebei's work, closely surrounding the 3689 work deployment of the provincial Party committee and government, actively implemented the "exhibition industry development and upgrading project", vigorously supported the introduction of large-scale and well-known international exhibitions, improved the internationalization, marketization and specialization level of characteristic industries in our province, and effectively promoted the characteristics Industrial innovation and development, transformation and upgrading, quality and efficiency improvement.

In the face of the severe challenge of the outbreak of the epidemic, the provincial council for the promotion of international trade (CCPIT) took the initiative to strengthen the cooperation with China Chamber of Commerce for the import and export of food, soil and animal husbandry. Through active efforts, the chamber of Commerce of China for the import and export of food, native land and livestock will transfer its annual Beijing (Beijing) fur fashion show to Xinji city of our province, and permanently settle in Xinji city. The exhibition faces both domestic and international markets. It is an internationally famous and influential fur fashion professional exposition. The exhibition, located in Xinji, is of great significance for implementing the coordinated development strategy of Beijing, Tianjin and Hebei, relieving the non capital function of Beijing, and further enhancing the global popularity and influence of Xinji leather industry. Starting from this year, China (Xinji) Fur Fashion Fair will continue to play an important role in the industry at home and abroad by undertaking the full connotation of Beijing fur.

2、 Main contents

"2020 China (Xinji) International Fur Fashion Fair" is a national Fur Fashion Fair approved by the Ministry of Commerce. It is jointly sponsored by China Chamber of Commerce for import and export of food, native animals and livestock and Hebei International Chamber of Commerce. It will be held in Xinji International Leather City, Hebei Province from September 28 to 30. During the event, ten key activities will be held, such as the opening ceremony, the final of the first national fur products processing vocational skills competition, the release of Xinji international fur fashion boutique, the live broadcast of "Xin winter clothing" online, the "100 foreign merchants' Xinji travel" and "fenghuanchao" Xinji foreign chamber of Commerce.

This year's Expo pays more attention to highlighting the characteristics of internationalization, industrialization, specialization and diversification. There are three main highlights.

One is to enhance the degree of internationalization and boost the industrial development. We will mainly invite 110 representatives of overseas buyers from Europe, America and countries along the belt and road, retailers from leather cities, clothing wholesale markets, large shopping centers, independent fur shops and more than 1000 enterprises from domestic and foreign clothing supply chain brands to Xinji for trade negotiation and order. The promotion of internationalization will further enhance the practical cooperation between our provincial enterprises and foreign counterparts and boost the industrial development.

The second is to optimize the exhibition area setting and improve the level of specialization. The leather Expo has 70 booths with a total area of 16000 square meters. In order to enrich the exhibition categories and better realize the combination of domestic and foreign trade, seven categories of fur fashion will be displayed in different areas, including fur clothing, leather clothing, down jacket, knick suit, Pai overcome, fur and fur integration, and cotton clothing. The exhibition exhibits have expanded from fur products to cross-border winter clothing, and the marketing mode has turned from sample ordering to direct connection with production, research and development and sales, so as to create an international grand event for domestic and foreign markets.

Third, multi dimensional publicity and promotion to enhance the impact of the exhibition. On the one hand, unified VI image, unified booth design, carried out publicity through Beijing fur official website, mobile phone version, wechat public account, circle of friends, etc., and carried out telephone invitation, sending e-mail, sending invitation letters and brochures of the Expo. On the other hand, through the mainstream media, fashion media, new media, Shuo Yin, fast hand, etc., we will preheat the Expo in the early stage and report after the meeting; we will use online live broadcast, live interviews, pictures and videos and other publicity means to carry out three-dimensional, omni-directional and multi angle reports to maximize the influence of the Expo.

3、 Business invitation

In this exhibition, the provincial council for the promotion of international trade (CCPIT) has invited a wide range of guests and businessmen, with the following three characteristics. First, the exhibition specifications were further improved. Actively connect with the leaders of national ministries and commissions, relevant departments and bureaus directly under the provincial government and relevant industry associations, including the Ministry of Commerce, China Chamber of Commerce for import and export of food, native animals and livestock, China Leather Association, China clothing association, China Animal Products Circulation Association, Provincial Department of commerce, Provincial Department of industry and information technology, provincial Leather Industry Association and provincial fur industry association will attend the Expo; Second, according to the characteristics of fur fashion industry, fashion design elements are added. The school of fine arts of Tsinghua University, Beijing Institute of fashion, Lu Xun Academy of fine arts, China leather and footwear research institute, Sichuan University and saga were invited to attend the meeting. Ali, Jingdong, shuoyin, Kuaishou and other live broadcasting platforms, well-known Internet Celebrities and many news media reporters will gather to report. The third is the combination of online and offline. It includes representatives of overseas buyers in the clothing field of Europe, the United States and countries along the belt and road, buyers from Beijing Yabaolu and other border markets, wholesalers and retailers of leather cities, clothing wholesale markets, large shopping centers, independent fur shops, as well as domestic and foreign clothing supply chain brands will participate in the exhibition in an online and offline manner, carry out negotiation and purchase, live delivery, etc Activities.

We will make careful preparations, pay attention to actual results, and strive to build the "China (Xinji) International Fur Fashion Fair" into an important window and trading platform for the foreign trade of winter clothing in northern China. We believe that under the correct leadership of the provincial Party committee and the provincial government, with the strong support of friends in the press and from all walks of life, and through the joint efforts of all parties, the Expo will surely be more wonderful and unforgettable. Here, we sincerely invite guests from all over the world to participate, share opportunities, seek common development and win-win results.

Thank you very much!

Niu Junbo:

Dear media friends

Good morning, everyone! It's time for summer to fall and harvest. China (Xinji) International Fur Fashion Expo 2020 will be held in Xinji from September 28 to 30. It is my great honor to introduce to you the situation of the exposition. Here, on behalf of Xinji municipal Party committee, municipal government and the Preparatory Committee of China (Xinji) International Fur and Fashion Expo, I would like to thank all the media friends who attended the conference, the provincial council for the promotion of international trade and people from all walks of life who have long cared and supported the development of Xinji!

Leather industry is the most dynamic and dynamic traditional advantage industry in Xinji. It has been well-known at home and abroad in the Ming and Qing Dynasties, known as "Xinji fur is the best in the world". In recent years, with leather industry as the leader, Xinji city has implemented the "1 + 3 + 2" industrial pattern (1 is ecological leather clothing, 3 is high-end equipment manufacturing, new display materials, information intelligence, and 2 is modern agriculture and modern service industry). Xinji city has been shortlisted in the national top 100 comprehensive strength, national green development top 100, national investment potential 100, National Science and technology innovation top 100, and national new city for two consecutive years "Five laurels" of top 100 Zhenhua quality. As a traditional industry and a leading industry, Xinji city has made great efforts to stimulate the innovation vitality and played a set of combination boxing. On the one hand, we should actively seek innovation and change to accelerate the transformation and upgrading of leather industry. Under the guidance of Xinji municipal Party committee and municipal government, 108 tannery enterprises have been merged into 36 ones under the guidance of Xinji municipal Party committee and municipal government. The scale of investment, technological level and environmental protection have been achieved. Xinji has become the largest leather clothing and fur production base in China and the largest green and environmental protection leather manufacturing base in Asia. Xinji green leather, ecological leather and environmental protection leather have been launched in the world The brand of leather. On the other hand, adhere to design empowerment to create a "xindongzhuang" fashion brand. Through a series of cooperation with Tsinghua Academy of fine arts, Central Academy of fine arts, Hebei Normal University and other colleges and universities, the industrial design innovation center and other research and development institutions have been established to combine leather, cashmere, textile fabrics with mink and fox fine leather, integrate industrial design, personalized customization and other concepts into leather clothing industry, constantly innovate product technology and lead consumption trend, and successively develop leather clothing, fur and sheep Eight kinds of clothing such as shearing. At the same time, "Xinji Exhibition Group" participated in Milan, Moscow, Shanghai and other international and domestic high-end exhibitions, continuously held a series of activities such as international leather and fur fashion week, shopping season, international leather Expo, etc., to constantly Polish Xinji leather brand.

This year, the sudden outbreak of new crown pneumonia has brought an unprecedented impact on Xinji leather industry, with the cancellation of exhibitions at home and abroad, blocked exports and reduced orders. However, Xinji leather industry was not deterred by the difficulties. In order to help enterprises cultivate new opportunities in the crisis and start a new situation in the changing situation, we successfully held the 7.8 international leather and fur fashion week this year, which is the first leather industry event in China and even in the world under the situation of normalization of epidemic prevention and control; Successfully held the August 18 international "winter clothing, new retail" shopping season, helped enterprises to issue new products, expand the market and increase orders, which caused a sensation in the industry, had a significant impact on the same industry at home and abroad, further promoted the enterprises to return to work and production, reach the production capacity and achieve efficiency, and accumulated the experience of successfully holding the exhibition under the situation of normal epidemic situation.

The provincial council for the promotion of international trade has chosen "China International Fur and Fashion Fair" as a national and heavyweight exhibition to be held in Xinji, bringing new major opportunities for the leapfrog development of Xinji leather industry. Xinji municipal Party committee and municipal government attached great importance to it. A special Preparatory Committee was set up. Wang Xiankun, Secretary of the municipal Party committee, was the director. Tian Jun, deputy secretary of the municipal Party committee and mayor, was the first deputy director. Six municipal leading comrades served as deputy directors. 27 units were members of the Preparatory Committee. The Secretariat, investment promotion and Exhibition Office, reception office, publicity department, epidemic prevention department and safety department were set up The security department and other six working departments organized and planned 10 key activities, held rich new product exhibitions, winter clothing industry exchanges, seamless production and marketing docking, industry visits and inspections. All work out work plans, wall chart operations, specific details of the responsibility to the people, focus on the dominant forces to organize the Expo.

We will adhere to the principle of "grand, thrifty, safe and wonderful", adhere to the priority of epidemic prevention, implement the form of "foreign trade + domestic trade, wholesale + retail, online + offline", strive to open up the brand of "xindongzhuang", cherish and make good use of the new opportunities of national level exhibitions, and make full use of the new opportunities of national level exhibitions, with higher level, higher standards and higher quality, we will do our best to run the national grand meeting and promote the transformation of Xinji from "China's leather capital" ”It will make greater contribution to the development of China's leather industry and the world's leather industry. Open Xinji, open the door to welcome friends from all walks of life; come to Xinji to buy the best leather in the world. Meet you in Xinji!

Thank you very much!

China News Agency reporter:

What changes will the International Fur Fashion Fair bring to Xinji leather industry?

Yuan Yongjun:

First of all, China (Xinji) International Fur Fashion Fair is a national exhibition approved by the Ministry of Commerce, which has a high international reputation and influence in the industry. Its permanent settlement in Xinji is of great significance to Xinji's leather industry.

The original intention of the provincial council for the promotion of international trade is to build an international trade and investment platform by virtue of Xinji's strong leather industry advantages. It is hoped that with the help of this platform, fur fashion exhibition, professional forum and various marketing activities will be carried out. On the one hand, through market segmentation, businesses can obtain contracts and orders to effectively stimulate market vitality; on the other hand, it will release a positive signal to the international community to strengthen cooperation in the leather industry in Hebei Province, do a good job in the six guarantees and implement the task of six stabilities.

At the same time, we should tap the market potential, build a more complete leather industry chain with the help of upstream and downstream chains, and promote the upgrading and transformation of Xinji industry. In the exchange and reference between China and foreign countries, we will continue to explore and innovate, develop new technologies, launch new products, strive to create the whole industry chain brand of "Xinji winter wear" under the dual cycle strategy, realize the product brand promotion, make Xinji become the setter and leader of new product standards in the industry, enhance the cognition of "Chinese winter wear" in Russia and other international major markets, and realize the quality and design of "Xinji fur clothing" Design and fashion are comparable to European and American brands. Hold an exhibition well and promote a city! We are willing to take this opportunity to promote the high-quality development of Xinji leather industry and enhance its global popularity and influence.

People's Daily:

The docking order between exhibitors and purchasers is one of the important signs to measure the success of the Expo. Just now, Xinji has held a series of exhibitions such as fashion week and shopping season. So what are the new ways to organize and order the Expo?

Qiao Zichao:

First, in the aspect of exhibitor organization. Relying on the resource advantages of the sponsor China Chamber of Commerce for the import and export of food, soil and livestock for four consecutive times, and relying on the influence of the provincial council for the promotion of international trade and the provincial chamber of Commerce, 30 well-known fur enterprises such as qianshunzi and Zhonghui have been organized to set up exhibition booths in the Expo. Relying on Xinji's "fashion leather capital" and the advantages of numerous foreign trade production enterprises in the fur industry base, we have organized 370 foreign trade production enterprises such as Dazhong, Dongming and Zhou's family to set up exhibition booths in this Expo.

Second, in the aspect of buyer invitation. In order to make this leather Expo an international event, 110 buyers from Europe, America and countries along the belt and road were invited, and 280 buyers from Beijing Yabaolu and other border markets were also invited to purchase and order. Retailers from leather cities, clothing wholesale markets, large shopping centers, independent fur shops, as well as domestic and foreign retailers were invited Clothing supply chain brand more than 1000 people to Xinji for trade negotiations and orders.

Third, new product release. The Expo will set up a high-grade exhibition venue in Xinji International Leather City, and hold 2020 international fur fashion boutique "Xinji release" and model walk show on September 28 and 29. There are not only foreign trade products, but also domestic trade products, excellent foreign enterprise products and Xinji local enterprise products, so as to maximize the representativeness of products. In order to improve the quality and influence of the launch activities, the press conference will draw on the top resources of the fashion industry, employ top photography and camera teams, and employ high-level directors to plan and arrange. All models come from Beijing and other first-line teams to show the new products in an all-round and excellent way.

Fourth, the "cloud ordering" has been launched. In order to hedge the impact of the epidemic, all activities of the Expo adopt the combination of "offline holding and online live broadcast"; relying on Xinji e-commerce live broadcasting base, we hold "xindongzhuang" famous online Red live broadcast with goods; At the same time, enterprises set up "point-to-point, point-to-face" online exhibition hall to carry out small groups and featured online publishing and online ordering, so as to let more domestic and foreign merchants understand the grand event of the Expo in an all-round way, carry out online information exchange, new product appreciation and cooperation negotiation, so as to achieve "both offline exhibition and online cloud procurement".

Hebei Daily:

We have noticed that this Expo will organize the final of the first national fur products processing workers' vocational skills competition, which is also a "national prefix" activity. Please introduce the specific situation of this activity.

Niu Junbo:

In order to carry forward fur culture, inherit craftsman spirit, cultivate high skilled talents, comprehensively improve the technical level of China's fur industry, and create a strong atmosphere of "learning knowledge, practicing technology, comparing skills, and creating a first-class" in the national fur industry, this Expo held the first national fur processing workers' professional skills competition final, which was held in Xinji International Leather City from September 27 to 29 。 A competition organizing committee was established, and the number of participants in the final was determined by the competition committee according to the scale of fur industry, the number of enterprises and the number of employees in various regions of the country. The number of participants is controlled at 40-31.

The final category of work for fur products processing workers. Through the fur products processing theory examination and mink skin cutting, sewing process practical operation examination two links, will select the place. The top three players will be awarded the honorary title of "technical expert in light industry", and the corresponding certificates will be issued after passing the examination by China Light Industry Federation, and they will be given the opportunity to go to Finland Shijia Fur Design Center (located in Helsinki, the capital of Finland) for free; Those who won the 4th to 16th place will be awarded the honorary title of "technical expert in leather industry", and the corresponding certificate will be issued after passing the examination and approval of China Leather Association; all the competitors participating in the final will be awarded the honorary certificate of "outstanding player of the first national fur products processing workers competition".

We hope that through organizing skills competition, we can guide the industry staff to study technical business, carry out job training, strengthen technical training, promote the establishment and improvement of long-term mechanism to promote the growth and development of technical workers in fur products industry, promote the improvement of production technology level, technological innovation and exchange of China's fur industry, accelerate the cultivation of more front-line high skilled personnel and cultivate lean The spirit of leather craftsman.

reporter:

Just now, the publisher mentioned that the Expo will give priority to epidemic prevention. At the same time, we also noticed that domestic and foreign guests and businessmen will be invited to attend the Expo. How can we do a good job in epidemic prevention and control?

Qiao Zichao:

The global epidemic of new crown pneumonia has brought unprecedented impact and challenge to leather industry. We will strictly implement the joint prevention and control mechanism of the State Council and the provincial requirements for normalized epidemic prevention and control, and strive to create a safe and secure exhibition environment. One is to formulate prevention and control plans scientifically. The specific responsibility of the host organization and the host organization of the epidemic prevention and control, including the host organization, the host city, the host organization, etc. Second, do a good job in the prevention and control of all kinds of places. Strictly implement all epidemic prevention requirements, focus on the opening ceremony, new product release, processing skills competition, etc., focus on the activity site and the entrance of various places, strictly implement the anti epidemic measures such as wearing masks, scanning the code, temperature measurement, etc., strictly kill the vehicles and goods, and establish the killing registration system. Third, online and offline exhibitions are held simultaneously. All the activities are held offline and live online, to do a good job in the online exhibition hall, enterprise exhibition hall, live activities and other work. Fourth, control the key groups of participants. The Expo will not invite people from overseas or from high-risk areas in China. The foreign guests and purchasers we invite are all related people in China. Fifth, limit the daily flow of personnel. At the entrance of Xinji International Leather City Exhibition Hall, the number of visitors should be controlled to minimize the density of people. We have full confidence, determination and ability to make this Expo a grand event of "grand, thrifty, safe and wonderful"!

Here, on behalf of Xinji municipal Party committee, municipal government and 640000 people in Xinji City, I would like to extend a sincere invitation to you. I sincerely welcome friends from the news media, and through you, invite people from all walks of life and businessmen from all walks of life inside and outside the province to come to Xinji, share resources and win-win future!