Beijing Hyundai Reshapes Its Technology Brand: Win With "Wisdom" In The New Era Of Ten Million Vehicles

"Beijing Hyundai is entering a new stage of development, changing from" modern speed "to" modern technology ". It will achieve sustainable and high-quality growth through brand building and technological breakthroughs." On September 26, the first day of the 2020 Beijing auto show, Xiang Dongping, deputy general manager of Beijing Hyundai, said in an interview with a reporter from the 21st century economic report.

Beijing Hyundai, founded 18 years ago, has created a miracle of "modern speed" in the history of China's automobile industry. Its sales volume has grown rapidly, and its accumulated users have exceeded 11 million. In the face of the changes in China's market and the new trend of the development of the whole automobile industry, Beijing Hyundai, entering the new era of ten million vehicles, actively seeks changes and meets new strategic development opportunities.

At the 2020 Beijing International Auto Show, we can clearly feel the changes of Beijing Hyundai. Under the background that the automobile industry is developing towards intelligence, networking, electrification and sharing, Beijing Hyundai is looking for new opportunities for future development by accelerating the implementation of hsmart + technology brand strategy.

Activate technology brand strategy

At the 2020 Beijing International Auto Show, which opened on September 26, Beijing Hyundai, with its home advantage, demonstrated its strong product lineup and released a number of new products.

The seventh generation Elantra started pre-sale with the pre-sale price of RMB 109800-145800. The fifth generation Tucson L, released by Hyundai recently, also ushered in China's first show and will enter the Chinese market in the first half of 2021. In addition, the new car, the 10th generation Sonata, which was launched in July, is the latest three major models of Beijing Hyundai, which will launch a market breakthrough together. The important factor to support the competitiveness of the new generation of products is the implementation of Beijing modern hsmart + technology brand development strategy.

New platform, new technology and new experience are three important directions for Beijing Hyundai to activate hsmart + brand new technology brand strategy.

It is worth mentioning that the 10th generation Sonata, the 7th generation Elantra and the 5th generation Tucson l were all born on the i-gmp platform. I-gmp platform is the third generation platform technology of modern automobile, including small and medium-sized (k) platform, medium and large (n) platform and pure electric (EV) platform, which is an important breakthrough in the development of new technology of modern automobile.

It is understood that the i-gmp platform has five core advantages: more innovative design, more safety, more efficient and energy-saving, more accurate operation and multiple power system adaptation. Through the i-gmp platform, the product performance has been greatly improved, and the market competitiveness has also been further enhanced.

In addition, the world's first cvvd Technology (continuous variable valve duration Technology) is also a very important breakthrough in engine history, which can achieve performance improvement of 4%, fuel rate of 5% and exhaust emission reduction of 12%.

In addition, Beijing Hyundai also carries the latest research and development results of the latest automatic driving technology on new models. The seventh generation Elantra and the tenth generation Sonata have applied the Hyndai smartsense "intelligent heart integration" safety system with up to 23 advanced intelligent driving auxiliary functions, reaching the L2 + level of automatic driving. In the future, Beijing Hyundai will continue to seek breakthroughs in the field of automatic driving technology with the help of modern automobile intelligent travel technology, 5g business and Internet of things.

"2020 is the key year for the breakthrough of modern automobile technology, and also the year of explosion." Xiang Dongping said.

In addition to the above-mentioned three new cars in Beijing auto show, large SUV Parisi of Hyundai Automobile import business is also a major highlight.

"SUV is the first car model of Hyundai to restart. It is also the flagship of Hyundai in the world. Paristi has helped Hyundai as a whole and Beijing Hyundai brand, and is also a major breakthrough in the high-end large-scale SUV market. " Xiang Dongping told reporters of the 21st century economic report.

All round development of new energy vehicles

China is the world's largest new energy vehicle market, and Beijing Hyundai also regards new energy vehicles as an important part of the strategic development of technology brands.

In August this year, niq launched a new chapter in the field of pure electric vehicles, which opened a new era of pure electric vehicles. The IONIQ concept car prophecy also appeared at the Beijing auto show.

According to fan Jingtao, deputy general manager of Beijing Hyundai, IONIQ, a brand new exclusive brand of pure electric vehicles, will be introduced into China in 2021 for pilot sales of imported vehicles.

"From next year, an electric vehicle based on pure electric platform will be released every year. Under the brand-new IONIQ brand, SUVs and cars based on its development will also be launched in the Chinese market, one model a year and one after another." Fan Jingtao said.

In fact, Beijing Hyundai has certain congenital advantages in developing new energy vehicles. In terms of technology, it has the double endorsement of Hyundai Motor and BAIC group.

Modern automobile is one of the earliest and most comprehensive automobile enterprises in the field of new energy in the world, and has profound technology accumulation in HEV (hybrid), PHEV (plug-in hybrid), ev (pure electric), FCV (hydrogen fuel cell vehicle). BAIC group is also one of the earliest automobile enterprises to develop new energy in China, and has been the champion of China's new energy vehicle market for many years. For new energy vehicle technology and market development, has more than ten years of experience.

"For Beijing Hyundai, the understanding of the two shareholders for the new energy industry and the hard core technology strength in the new energy industry will be of great help." Fan Jingtao said.

In fact, Beijing Hyundai is one of the most complete new energy vehicle products among the joint venture brands, and has launched models in different technical routes of HEV, EV and PHEV. In the future, with the introduction of more models, new energy vehicles will open up more prospects for Beijing Hyundai in the Chinese market.

China is the largest automobile market in the world, but it is also the automobile market with complex market situation, the most fierce competition and the fastest changing. Beijing Hyundai has created brilliance in the Chinese market, but also faced difficulties and challenges. Opportunities belong to those who are prepared. With the implementation of hsmart + technology brand strategy, 18-year-old Beijing Hyundai is experiencing a "Adulthood Ceremony" and embarks again for the future.

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