Humen 1840 Live Broadcasting Base: E-Commerce Live Broadcasting Promotes Transformation Of Garment Enterprises

In the Humen e-commerce Industrial Park, the goods supply enterprises on the first floor put the advertisement of large size clothes in a conspicuous place. The most obvious is the 1840 live broadcasting base at the entrance of the e-commerce Industrial Park.

As the base of Humen e-commerce Industrial Park specialized in serving the live e-commerce sector, 1840 live broadcasting base is based on the supply chain advantages of Dongguan, especially Humen, and relies on the whole chain e-commerce industry of Humen e-commerce Industrial Park, focusing on providing training, incubation, supply chain integration and co creation services for Humen clothing industry and its e-commerce enterprises.

Clothing industry e-commerce Park standing on the air outlet

Humen e-commerce Industrial Park relies on the perfect clothing industry chain of Dongguan. The 1840 live broadcasting base bred in Humen e-commerce Industrial Park also benefits from the well-developed Humen e-commerce.

"Our positioning is very clear, that is, to do the clothing industry e-commerce." The relevant person in charge of Humen e-commerce Industrial Park told the reporter that the live broadcasting business of the industrial park can be traced back to 2017, when the live e-commerce business was emerging soon, and the park gradually encouraged enterprises to participate in the live broadcast. From 2017 to 2018, enterprises in the whole park are trying and exploring. "It will improve in the second half of 2018. By 2019, the direct broadcast turnover of enterprises will account for 40% - 45% of the total revenue. This year, it can reach 70% on average, and the highest one can reach 95%." The person in charge said.

Based on the investment and precipitation in the early stage, especially the arrival of this year's upsurge of live broadcasting with goods, Humen e-commerce Industrial Park and 1840 live broadcasting base are standing on the wind. From March this year to now, Humen e-commerce Industrial Park has held six large-scale live broadcast activities, which provide a leading demonstration for enterprises in the park to invest in live e-commerce, and at the same time, it has attracted the attention of market flow.

"It can be said that enterprises in Humen e-commerce industrial park can occupy 5 seats among the top 10 live e-commerce businesses in women's wear category nationwide." According to the person in charge, Humen e-commerce Industrial Park and 1840 live broadcasting base are more focused on large size anchor and large size clothing, and have always been in the forefront of the industry in the subdivision category of large women's wear.

Provide full chain service for live broadcast e-commerce of clothing industry

The 1840 live broadcasting base, which stands on the outlet of live e-commerce, has formed four business sectors, namely, training, incubation, supply chain integration, and co construction and co creation of services by enterprises in the park.

Every morning, the new trainees of 1840 live broadcasting base are trained and operated in the base. Some of them are young people with entrepreneurial intention, and some are stores engaged in offline sales in Humen women's street. In the evening, the trainees of the live broadcasting base will carry out practical operation in the shared live broadcasting room.

The supply chain integration carried out by 1840 live broadcasting base is the most concerned by e-commerce enterprises in Humen e-commerce Industrial Park. 1840 live broadcast base found professional supply chain service providers, through the integration of Humen, Dalang and other Dongguan local town street clothing enterprise resources, at the same time integrate the autumn and winter clothing resources in Jiangsu and Zhejiang, to serve the local e-commerce enterprises. After placing an order and delivering goods directly from the enterprise, the enterprise only needs to obtain the data from the production chain.

At the same time, the co construction and co creation of enterprises in the park means that Humen e-commerce Industrial Park and 1840 live broadcasting base provide enterprises with full chain services. "Enterprises without live e-commerce business can directly bring products to the base. Enterprises don't know how to operate, we can help them operate. " According to the relevant person in charge of Humen e-commerce Industrial Park, it will better serve Dongguan, especially the local traditional clothing industry in Humen, and promote the transformation and upgrading of traditional clothing enterprises.

"This year, Dongguan will hold the 2020 quality Dongguan live with goods competition and the Humen South fashion elite anchor competition. The 1840 live broadcasting base itself has accumulated in the early stage and can play a greater advantage in the competition. It is hoped that this competition can attract more middle and high-end talents to make up for the current gap, so that live e-commerce enterprises can seize the opportunity of this year and achieve greater development. " The person in charge of Humen E-Commerce Association said.