Shanghai Fashion Week "All Around Girl" Mori Disc Works With Erke Children To Perform Happy "Orange" Long

Recently, an all-around girl created by Erke kids, a well-known children's sports brand, has launched a new round of fans meeting in the place in Shanghai. Mori dish (Tian Yucheng), the spokesperson of hongxingerke's vitality, the winning children of kids wear children's painting design competition, and the fan group all came to the meeting. These young artists had a skill play and fun interaction with sendish, the spokesman of hongxingerke's vitality. Mori disc, who is training tennis hard recently, has led everyone to experience the joy of tennis. In the ball toss demonstration, Mori disc fully demonstrated his sports talent and won the applause of the audience. He also taught the children how to correctly grasp the racket, swing the racket, and hit the ball, and performed well, Fortunately, I got the Erke children's sports equipment signed by Sen dish. In the hand DIY production process, Mori disc and small designers PK design creativity. Under the specified theme, they fully stimulate their imagination and present a variety of original paintings that combine childlike dream and sports elements.

At the scene of the interactive game, LV Xiulan, vice president of Hongxing Erke group, said that the reason for signing the contract as the spokesperson of the brand vitality is that Sendao is independent, healthy, and the potential and image of sunshine sports are highly consistent with the brand spirit of Erke children. Erke children emphasize the independent and all-round development of young children, and the growth of sendo's personality is just an example of children's self seeking breakthrough in the new era.

"In addition, based on the spirit of the parent brand, Erke children advocate a more serious attitude, so that teenagers can stimulate their potential from playing and really enjoy sports life. The addition of Mori disc also indicates that in the future, Erke children's Association will launch a series of high-end international events and brand promotion activities in the field of tennis and other sports events. With a view to the future and taking the lead in the layout, Erke children hope to seize the opportunity in the youth sports brand marketing competition. "

Subsequently, the children's sports equipment show, which is full of sports passion and fashion charm, officially opened in Shanghai 800 Show. It is reported that the design of Erke children's sports equipment in this fashion show was designed by the children who won the prize in the first kids wear children's painting design competition which ended recently. It combines children's unique design inspiration with Erke children's latest sports technology. The new products fully reflect the brand development concept of Erke children's "new technology, new sports and new original".

The organizers introduced that the kids wear children's painting design competition, with "Hope" as the theme and children's fashion as the starting point, issued an invitation to the world's youth and children's painting works and design talents.

After five months of audition, thousands of children selected, and a number of excellent works came to the fore: at the award ceremony of fashion week, the young designers not only stepped onto the podium, but also accepted the awards from the organizers and Erke children's leaders. What made everyone happy was that their design scheme was adopted by Erke children's sports equipment, Show them one by one on the T-stage! "Every child has unlimited energy and imagination with wide brain holes. In their eyes, everything in the world is fresh and special. Curiosity is inspiration, creativity is soul. Their art burst out simple and powerful. In the past, it will give unexpected fashion sprouts. Give them a brush, they will not only present the world, "At the same time, I would like to express my best dream as a designer of my own life." a judge of a competition said, "at the same time, I also appreciate the brand friends like Erke children, who jointly design clothes for outstanding works of the competition, so that children's paintings can be combined with children's clothing design, and children's dream in paintings can be turned into reality, I'm very happy to play with Erke children. Really! We will continue to cultivate excellent small designers together in the future, so as to help children's dream. "

After the fashion week, vice president LV expressed his views on the future development of yuerke children. She believes that the current Chinese sports industry is at a new turning point. "In the post epidemic era, a number of products that can't reach brand resonance with consumers have gradually withdrawn from the market. Under the new pattern, competition will be more intense. Only products with real pragmatic development, paying attention to quality and focusing on consumer experience can gain brand trust and win development space," said Vice President Lu, "Next, we should pay more attention to children's sports products, such as" children's sports comfort, children's sports safety, and more attention to children's sports products. "

In terms of marketing measures, vice president LV said that the brand will further close the distance with small fans. Whether it is to choose popular child stars as spokesmen or invite children to design sports cool fashion equipment for their peers, Erke children hope to think about the aesthetic needs and sports preferences of young children from the perspective of childlike innocence. "In the future, Erke children will continue to innovate in children's competitions and marketing activities, Prepare some sports events and theme activities, such as youth tennis, children's roller skating, etc., so as to lower the professional threshold of sports, and make the events and activities reflect children's personality and be more popular with children. "

As for the children's sports fashion show, vice president LV said that the activity was very successful. "This is another cross-border creative activity full of imagination of Erke children. National originality and children's originality are the brand spirit and the most distinctive brand character of Erke children since its establishment. In the future, we will continue to look for partners around such new original thinking, We are looking forward to the excellent young designers in China, the excellent cross-border brands of Guochao and the excellent national animation IP, etc., to join hands with Erke children to contribute to shaping a better childhood for children. "