China'S High Quality Socks Industry Base Grand Meeting Will Be Solemnly Opened In Haining On November 3

From November 3 to 5, 2020, China (Haining) international fashion boutique socks Purchase Fair (hereinafter referred to as the fair) will be held in Haining Convention and Exhibition Center.

The fair is sponsored by China Knitting Industry Association, Zhejiang knitting industry association and Haining Municipal People's government. It is co organized by Haining Economic and Information Bureau, Haining Commerce Bureau, Haining fashion industry center, Haining Market Supervision Administration Bureau and Haining science and Technology Bureau. It is hosted by Haining Economic Development Zone (Haichang Street) and Haining socks industry association. Hangzhou Liye Exhibition Co., Ltd To undertake the execution of the company. The exhibition covers medium and high-end sock products, high-quality sock raw materials, intelligent socks mechanical equipment, etc. the total area of the fair is more than 10000 square meters. More than 200 sock production and research and development enterprises from Haining are selected to show their efforts. More representative enterprises from Zhuji, Liaoyuan, Yiwu and other sock industry clusters are taking advantage of the east wind to participate in the event.

Haining socks industry originated from the Ming and Qing Dynasties, with a deep foundation. At present, there are about 950 sock factories in Haining City, of which more than 20 sock enterprises have developed for more than 30 years. In addition, there are more than 1500 related industries supporting the sock industry, such as cotton yarn, rubber tendon, spandex, cotton yarn, machinery and accessories, packaging and printing, etc., and the industrial chain is perfect. There are more than 20000 hosiery machines of all kinds in the city, most of which are international leading imported hosiery machines, with an annual production of 3 billion pairs of socks. Haining socks industry has always relied on the quality of intelligent manufacturing as the foundation, all kinds of cotton socks, sports socks, wool socks, five finger socks, printed fashion socks are famous at home and abroad. In order to create vitality, Haining socks enterprises are fully invested in the research and development of new socks such as pressure resistance, bacteria prevention, infant and child application, health care and other new socks, promoting the substantial increase of product added value, and extending the industrial chain to both ends of the smile curve. Nowadays, Haining's socks have become the world's leader in the field of sock segmentation, and have created cross-border joint brands with international first-line entertainment stars, Disney, NBA and MLB, making Haining a fashion and functional show in the international sock industry. In 2019, Haining socks industry was awarded the title of "China high quality socks industry base" by China Knitting Industry Association. In September 2020, at the 7th general meeting of China Knitting Industry Association, Haining socks industry association was awarded the vice president unit, which greatly enhanced the influence and discourse power of Haining fine socks.

Zhuang Jiansong, vice president of China Knitting Industry Association and President of Haining socks industry association

Yao Zhiming, member of Party group of Haining Municipal Bureau of Commerce and vice president of CCPIT

Dai Lu, deputy director of Haining fashion industry center

The theme of this trade fair is "gather strength to win the future". Under the current situation, Haining socks industry closely unites and cooperates with each other to produce benefits of 1 + 1 > 2 and jointly create a sustainable future.

This year's fair mainly presents the following innovations and highlights:

First, the scale of the fair is gradually expanding. There are 405 standard stalls in the fair, among which 45 exhibitors are special clothes. The total exhibition area is more than 10000 square meters, which is 30% larger than the overall scale of the first session. The rapid development of the fair reflects the market potential and development space of Haining boutique socks industry, which will soon become a new breakthrough in Haining exhibition economy.

Second, online and offline display. A new innovation this year is the official launch and on-site experience of China Haining international fashion boutique socks online Expo mall. Through the combination of offline entity exhibition and Internet online Expo mall, it breaks the inherent limitations of traditional exhibitions and provides an efficient platform for product promotion, brand display and supply-demand docking. Online shopping mall is a major development trend in the future, with the advantages of optimized docking, controllable effect, convenient communication, wide radiation, etc., it provides online and offline diversion for socks enterprises, attracts users' attention through rich online marketing activities and intelligent internet marketing tools, and turns into online and offline synchronous transactions. On the other hand, big data analysis can be carried out to comprehensively analyze users' online and offline behaviors, transaction behaviors, etc., so as to provide support for the socks industry enterprise terminals and carry out precision marketing.

Third, trading commodities are becoming more and more abundant. In addition to showing the sock related production enterprises and supply chain enterprises, Haining underwear industry is introduced for the first time. Haining underwear industry is mainly exported to Japan and European and American countries. It is the production base of international first-line underwear brands. It insists on making high-end underwear with high quality, which not only has the comfort of Japanese underwear, but also has the romance of French underwear. At the same time, professional sports underwear is also popular among young people in recent years Love. The organic integration of high-quality socks and high-end underwear can meet the different needs of purchasers.

Fourth, functional products are built with all efforts. Socks not only meet the needs of warmth and wearing, but also pay more attention to fashion and functionality. Haining, as the base of high quality socks industry in China, is especially outstanding in the functional aspects of socks besides the good quality of socks. A special exhibition area was set up at the trade fair, which was mainly divided into four themes: "post epidemic protection (health care)", "green environmental protection", "suitable for infants and children" and "sports equipment". The exhibition area focused on functional socks products of Haining, guided enterprises to develop in the direction of accuracy, concentration and differentiation, and encouraged enterprises to innovate and research and give socks more Multi functional, to bring consumers more comfortable and healthy wearing experience, to reduce negative pressure on the environment. It can be said that Haining is the main production base of functional socks in China.

Fifthly, online live broadcast helps display. Since the first Haining boutique socks Purchase Fair, we have applied the current popular live delivery form to the fair. This year, we will also have a live broadcast team, Shanghai Jinyi Intelligent Technology Co., Ltd., for the live sales of Haining boutique socks. On the third day of the fair, the spot foreign trade orders will be listed at a historical price, setting off a hot atmosphere again.

Sixthly, the activities during the same period were wonderful. In the awarding ceremony of the opening ceremony, the inheritors of the older generation of Haining Hosiery Industry showed their elegant demeanor, and sent a message that Haining's sock industry has made a new round of development. Haining socks industry association and Zhejiang Zhongtian Textile Testing Co., Ltd. signed a new round of cooperation framework to provide scientific testing guarantee for Haining quality standards. A number of excellent sock brands on site obtained the standard certification and commendation, and passed the industry association group standard through the enterprise's own R & D and implementation To guide enterprises to pay more attention to product quality standards and grasp the initiative. As a concurrent activity of the fair, "haishang event 2020 Haining international underwear & Socks Fashion Week" will be opened on November 3, with socks and underwear performing Haining fashion show.

Seventh, the depth of the industrial chain continues to extend. The three most important elements of socks: functional materials, original design and fashion colors will be fully displayed in our fair. The sock industry association of Haining City has signed a strategic cooperation with Shi Hongwei, one of China's top ten designers, to upgrade Haining's sock industry from single category to design category, cultural and creative category and fashion category. In the future, it will open in-depth cooperation with designer brands and fashion brands. As the national color standard of China's textile and clothing industry, China Textile Information Center and China applied color system coloro are about to start strategic cooperation with Haining, a base of China's high-quality socks industry, to spread fashionable color concepts and applications for Haining enterprises, and make Haining's high-quality socks more "brilliant". Jiaxing Ti Ni New Material Technology Co., Ltd. will bring you a new experience of sock raw materials and interpret socks with science and technology.

Fashion city in Haining, boutique socks to see Haining. By holding the second Haining international fashion socks Purchase Fair, the fair will gradually become an important platform and wind vane for the national and even world boutique sock trading.