How To Activate Intangible Cultural Heritage? Looking For Guizhou Samples In Danzhai

Through the case of Danzhai tourism town, this issue of "Jinxiu" focuses on the eight years' visit of Jinxiu in Guizhou, and reexamines the intangible cultural heritage projects visited by Jinxiu in the analysis of intangible cultural heritage activation and industrialization.

In the past eight years, more than 60 intangible cultural heritage projects in 18 provinces have been reported by Jinxiu. Most of them are located in poverty-stricken counties, and Guizhou is the most visited province.

After communicating with so many inheritors of intangible cultural heritage in poor counties, the 21st century economic reporter deeply felt that one of the difficulties of Intangible Cultural Heritage Inheritance is the disconnection of demand side. There is no market demand for intangible cultural heritage projects, not only can not provide better protection for the project, but also can not let its successors get a decent life.

The government should pay more and more attention to the intangible cultural heritage protection through the integration of intangible cultural heritage projects and intangible cultural heritage projects. Therefore, in October this year, under the guidance of the Department of intangible cultural heritage of the Ministry of culture and tourism of the people's Republic of China, China Intangible Cultural Heritage Protection Association and Guizhou Provincial Department of culture and tourism jointly held the "China Danzhai Intangible Cultural Heritage Week" in Guizhou, aiming to promote the protection and inheritance of China's intangible cultural heritage, let more intangible cultural heritage enter the scenic spots, and promote the in-depth integration of intangible cultural heritage and tourism.

Danzhai tourism town is an excellent case of intangible cultural heritage + tourism + poverty alleviation. It has witnessed the power of intangible cultural heritage enabling tourism and the combination of intangible cultural heritage and Tourism under the help of industrialization to pull the local out of poverty. This issue of the "splendid" special edition starts from this case, focusing on the eight years' visit to Guizhou. In the analysis of the activation and industrialization of intangible cultural heritage, it reexamines the visited intangible cultural heritage projects.

H5 splendid intangible cultural heritage Digital Museum has been launched recently. The picture is a screenshot of Guizhou

The theme of tourist town is intangible cultural heritage

October 17 morning, Guizhou Danzhai, cold rain. On the bridge of Zhang's trestle, he carried the safety inspection of glass. Such a job can bring Zhang Xiaoping 5000 yuan salary every month. "It's similar to me working in other places," Zhang said with great satisfaction. In addition to no longer need to leave home to work, because the local cost of living is much lower, as a poor family, Zhang Xiaoping's family is no longer as stretched as before.

Like him, many young people from Danzhai village have found jobs in Danzhai in recent years. A considerable number of them are in the same place - Danzhai Wanda tourism town.

The town is the product of Wanda Group's assistance in Baoxian county. With the theme of local intangible cultural heritage, the buildings reflect the local Miao and Dong culture. Intangible cultural heritage products account for more than 70% of the business forms. National intangible cultural heritage inheritors from Danzhai county will be invited to settle down, and intangible cultural heritage themed activities will be held in weeks and weeks, which will make this tourist town distinctive.

CEN rugang, deputy head of Danzhai County People's government, told reporters that since its opening in 2017, Danzhai tourism town has received more than 19 million people, driving the comprehensive tourism income of the whole county more than 12 billion yuan, creating more than 2000 jobs, including 781 poor households, 6407 directly and 12932 indirectly, which has helped Danzhai county to get rid of poverty Poverty is the key.

Danzhai tourism town is like a flame, which ignites the wisdom of Danzhai government and the people. The whole county concentrates its efforts to turn resources around tourism. Village level tourism companies are set up in villages where conditions permit. The two committees of the village are taken as the organizers and the main body of development. Villagers set up village level tourism companies with idle resources such as houses, land, forests and so on, so that farmers can form a consortium with certain economic relations To promote the "Tourism Transformation" of villages.

From intangible cultural heritage resources to intangible cultural heritage products

Relying on the rapid development of tourism industry, industrial poverty alleviation is an important way out of poverty in Danzhai. With the help of enterprises supporting poverty alleviation, Danzhai people take advantage of the local intangible cultural heritage resources and walk out of the road of non heritage industrialization.

Batik is a traditional skill of Miao nationality and also a national intangible cultural heritage project. Guizhou Province has cultivated this industry for more than 40 years, but the industrial situation has improved significantly, because this tourist town has promoted the sales of batik handicraft products, and many local people with batik skills have been able to get rid of poverty.

When the reporter saw Yang Hua in Guizhou Danzhai batik cooperative, she was sewing a batik belt on a sewing machine. Among the middle-aged and old-age Miao mothers around, Yang Hua's face is very striking like a high school student. Yang Hua said she was 25 years old and a young mother. Yang Hua and her husband worked together in Guangdong before. Now, to take care of her young children, she chooses to do housework at home and come to the cooperative to help make batik clothes in her spare time.

The cooperative not only has complete batik equipment, but also has advanced sewing machines. It also provides three meals a day. It's more interesting for us to chat and work.

Yanghua and co-operatives are loose cooperation mode, only participate in the production in leisure time. "I earn more by doing more. Now I can only earn one or two thousand yuan a month," says Yang Hua. Because she has to take care of children, she can only work in the cooperative for five or six hours. Generally speaking, working in a cooperative for a whole day can double the income. Although his income is not high, Yang Hua is grateful that he has the opportunity to subsidize his family with crafts at home.

In addition to Miao batik skills, Danzhai has 7 national, 24 provincial and more than 100 Prefecture and county intangible cultural heritage. Many intangible cultural heritage projects in Danzhai are expected to drive industrial development by local tourism, and the local government is also conscious of making efforts in this regard and making more articles. For example, intangible cultural heritage projects such as Miao medicine and Miao medicine, Miao silver jewelry forging, leather paper production, birdcage production and processing are all trying to industrialize. In addition, Danzhai also supports the development of blueberry, Chinese herbal medicine, tea and other industries in zhuangdaquan county.

Intangible cultural heritage workshop promotes stable employment

It is worth noting that the development of these intangible cultural heritage and other related industries adopts the mode of "technology farmers to industrial owners, resource farmers to industrial shareholders", so that farmers with resources can become shareholders in the form of land or capital shares in enterprises or cooperatives, and establish a cascade growth mechanism of land transfer fees, so as to ensure the income stability of the farmers who participate in the shares and protect the masses Continue to increase revenue.

For example, driven by Danzhai tourism town, Kara village has registered and established jianyongyuan industrial poverty alleviation professional cooperative, developed bird cage processing, Flower Valley on cloud and blueberry planting, etc., and has formed an eco-tourism entity integrating farming experience, photography, sightseeing and leisure and entertainment. The collective economy of the village has reached 380000 yuan, and 174 poor households in the village enjoy dividends per capita.

There are a lot of poor households like Yanghua who have been lifted out of poverty through intangible cultural heritage techniques. According to the data provided by Danzhai county government, 16 intangible cultural heritage poverty alleviation workshops have led to stable employment of more than 3000 people, with sales revenue of more than 110 million yuan. At present, Guizhou Danzhai NInghang batik Co., Ltd. has more than 200 employees, including 18 poor households with filing and registration, and the marketing volume in 2019 is more than 9.2 million yuan; at present, Guizhou Yangfang batik Co., Ltd. has more than 300 members, including 15 poverty-stricken households with filing and registration, and the marketing volume in 2019 is There are 48 poverty-stricken households in Shiqiao Qianshan Gufa papermaking professional cooperative in Danzhai County, which directly drives more than 180 local employees and indirectly drives more than 300 employees in the industrial chain, with a marketing volume of 5.38 million yuan in 2019; there are 44 employees in Danzhai County Guochun silver jewelry Co., Ltd., including 23 poverty-stricken households of filing and registration, and the sales revenue in 2019 exceeds 40 million yuan.

It is worth mentioning that Guochun silver ornaments not only directly employ employees from poor families, but also set up a culture and color department in Vocational and technical college to recruit children from poor families to study the forging technology of silver ornaments on campus, so as to inherit the ancient Miao silver jewelry forging technology on campus.

Wang Wenshi, 16, is a new student this year. Wang Wenshi is the child of a poor file filing household in yanglang village, Yangwu town. He is free of tuition and accommodation fees, and only needs to pay 360 yuan per month for living expenses. He is looking forward to earning money by crafts after he has learned. As far as he knows, he earns two or three thousand yuan a month in silver ornaments. "I'm very happy if I can earn 1000 yuan," Wang said shyly with a smile.

According to Meng Chunping, a teacher of the Department of Arts and color, this year is the first time to recruit students from the Department of Arts and color. There are 75 students in the first group, almost all of them are children of local poor families.

At the same time, Danzhai tourism town is not only a display window of intangible cultural heritage industry development in Guizhou, but also an excellent sample of intangible cultural heritage activation.

"Danzhai town is a concentrated exhibition area of Guizhou intangible cultural heritage. The holding of Intangible Cultural Heritage Week in Danzhai town is a successful exploration of intangible cultural heritage into scenic spots and a vivid practice to promote the integration of culture and tourism Wang Xiaofeng, member of the Party group of the Ministry of culture and tourism and President of the China Intangible Cultural Heritage Protection Association, said that the protection and inheritance of intangible cultural heritage is a cultural practice centered on contemporary production and life. Only when traditional crafts and traditional designs are reproduced, reconstructed and regenerated can they enter modern life and be integrated into modern tourism, so as to truly realize the value of protection and achieve a win-win situation. He pointed out that with the strong development of tourism, more and more people participate in tourism, frequently enter cultural scenic spots and cultural places, participate in Intangible Cultural Heritage Inheritance and cultural dissemination, and tourism demand is changing from "watching the excitement" to "watching the way".

(if you have any questions or suggestions, please contact Jinxu @ 21jingji. Com)

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