After The Epidemic, Online And Offline Business Is Difficult To Do Physical Shopping, How To Play Its Own Advantages

This year's business, some people think it's easy to do, once in a hundred years, while others think it's very difficult. All this is true, parallel. China is a multi-layer market, and there will always be more than one side.

According to the index of capital inflow in the first half of the year, Shenzhen's inflow was 1.9 trillion, ranking the top of the list, while Hangzhou's inflow was more than 800 billion, becoming another winner. Dongguan, Ningbo, Wuxi, Changzhou and other places have larger traffic increment, but these orders of magnitude are small compared with the head. As for the hundreds of cities at the bottom of the list, they are only a fraction of Shenzhen's.

Don't believe too much to escape from the first and second tier cities, where the funds are all there, and go back to drink the wind. After a while, they will return to the first and second tier cities. The price of Songshan Lake in Dongguan has reached 50000-60000, and the high voice is 100000.

The more capital flows into cities, the more impetuous housing prices this year. Wuxi, Changzhou and other places are hard pressed, let just need to buy first, otherwise how to digest so much money inflow. As a big head of Shenzhen, so many rich people are worried about how to spend it! When you are still blowing air conditioning in your room, the billionaires have already lined up to buy a house in the scorching sun.

Take a look at the sinking market. If you look at a room, you are also picky. You should not only prepare desserts in the sales department, but also arrange two people to sit in front of each other. After several months, I still didn't buy it. That's the big gap between city people and small town people. It's said that the girls in Shenzhen are crying in the sales department because they can't buy a house. It's like sinking the market and customers are still so calm.

Water irrigation is going to the first and second tier cities. If it doesn't flow to the sinking market, there will be no northwest wind in summer. Despite the sinking, GDP growth is still OK, and we can't beautify it without limit. Open a 500 square supermarket, actually dare to report the investment of more than 30 million. At the end of last year, Anshun and other financing platforms began to thunder. Many places have covered this year. What about next year?

Whether the market conduction path of fund sinking in the second tier cities can be opened in time affects both the inflation of the first and second tier cities, as well as the problem of capital hunger and thirst in the sinking market. Ant a listed, do not know Hangzhou house prices still rise? It's very worrying.

Sunken market shopping center is in great difficulty this year, so the basic choice is postponed. The sinking market is generally a labor export-oriented city, relying on labor to sell labor in other places in exchange for remuneration, and then import funds into the local. This year, there are some obstacles to the path of labor in exchange for remuneration, which leads to a blow to the sustainability and stability of capital inflow into the sinking market. This kind of uncertainty creates bad expectations for large amount of credit consumption, and consumers' strength and desire to buy houses and shops are weakened. Developers do not have enough funds to support, shopping centers passively delayed.

Shopping centers do business in the surrounding n km, and the money is in the online cities. It is difficult for the product lines of shopping centers to earn the money of the residents in the first and second tier cities. At present, the product line with radiation power is resort scenic spots, which can release the capital inflow of first and second tier cities.

Many people think that this year's tourism market has suffered a heavy setback, or even a setback, which is actually inaccurate. The tourism market was frozen in the first half of the year, but it began to pick up in the second half. In fact, the tourism market has been criticized, but it has not changed, because the players are still playing. This year, a number of players who do shopping center product line can't get along with it. They start to remodel the product line of cultural tourism scenic spots.

The product line of scenic spots is not cross-border, but a field with supermarkets and shopping centers. What I hear more is that shopping centers are Park oriented and scenic spots oriented. These concepts are the direct integration and reference of different product lines.

When we use these lines as spindles, we can distinguish them as follows:

No matter supermarkets, shopping centers and scenic spots are products that consume consumers' time. The gap between products lies in the volume of projects, business types and commodity richness.

In order to extend the consumption to 2-3 hours, shopping centers will introduce supermarkets and cinemas which take a long time as the main axis, and transform the supporting time of consumers to the business forms such as department stores. The problem that shopping centers are facing now is that there is no online ruthlessness in the transformation. Therefore, the concept of park is put forward, hoping to increase the consumption opportunities by prolonging the residence time of consumers. However, this effect is mostly limited. Both the size and system limit the expansion of shopping centers from "medium consumption duration" to "long consumption duration". If not, they would like to leave the shopping center within 2 hours. Over three hours, consumers don't know what else to do in the mall.

More than 3 hours is basically the site of the scenic spot. It's OK to go to a scenic spot to climb a mountain or swim in the water. Half a day has passed. The problem often encountered in tourist attractions is that the distance from the foot of the mountain to the top of the mountain and the speed of tourists climbing determines the staying time of tourists. It is difficult to attract and extend the staying time of tourists without sufficient supporting facilities. Compared with shopping centers, the ecological construction capacity of scenic spots is relatively backward.

In terms of transformation, the scenic area ecology often generates "cash slaughtering" merchants who like to do one-off business in a one-off way.

In fact, there was no supply chain in the early stage of China's scenic spots to attract investment. They didn't know where to attract investment and how to attract investment. They basically relied on spontaneous formation and then standardized later. A good scenic spot usually has a strong and knowledgeable leader.

In fact, the merchants in the scenic spot are the villagers of the village and the surrounding villages. These farmers have nothing to do and just solve the employment problem. The villagers are lack of discipline, ideology and management consciousness. If they can make money, they should solve their life problems first. If the merchants are not restrained, it will be no different from other scenic spots. Scenic spots for the image of merchants, products, prices and other standards, packaging, and later fire. At the same time, it was not related to the competition. In fact, it was not related to the competition.

It is much easier than shopping centers to do a good job in product richness, fashion sense and reasonable and effective transformation. The problem of shopping center players making scenic products is that they stop thinking for too long on the "medium length" product line, and the overall control ability of the "long-term" product line needs to be improved. It's like playing convenience stores and suddenly driving the hypermarket. There will be a lot of blind spots to be filled.

Compared with sightseeing scenic spots, resort scenic spots have higher requirements for time. They need to be able to consume at least one day of consumers' time to support hotels, restaurants and other businesses. Resort type scenic spots often set up multiple main stores to resonate, playing with the control ability of the big map. There are a lot of elements to absorb, so it will devour a lot of formats that take less time than it, just as shopping centers absorb supermarkets and cinemas.

Only the big map can attract the city people to come to spend, in the sinking market shopping center can only earn local money. When the funds are too concentrated in the first and second tier cities, we must make space for the capital concentration areas. Now the city people are going crazy because they can't spend their money. If they dare to go to Xinjiang and Tibet, if they don't find a way to spend money for them, it's easy for the rich to feel depressed. There will be 150 million outbound tourists in 2019. They can't go out this year. What should we do if they can't go out next year?

The shopping center is almost like this this year, and the market of the next year depends on whether the business of the scenic spot can be played. By reconstructing the business of scenic spots, catering to the needs of online tourists, and effectively implementing the economic internal circulation, we can see whether we can not drink from the north and the west next year.