It Is Said That Alibaba Has Invested A Lot Of Money To Cooperate With Farfetch, A Luxury Fashion Retailer

Or as a result of an epidemic, directly led to changes in the market structure, is increasingly optimistic about the Chinese market, gradually occupied an important position. According to the data released in the past, China's luxury market is also slowly growing.

Specifically, according to the Research Report of global luxury industry in 2019 released by Bain and Italian luxury industry association, in the sustained growth of global personal luxury market in 2019, the contribution rate of Chinese consumers will reach 90%, accounting for 35% of the total global personal luxury consumption.

It is not difficult to see that China's contribution rate to luxury consumption is still very high. In addition, in the middle of this year, the number of luxury brands joining tmall is increasing. According to previous data, nearly 200 luxury brands have settled in tmall, and tmall has become the most official platform for online luxury brands to settle in.

Recently, it has been reported that Alibaba, which owns tmall, has been informed. According to people familiar with the matter, Alibaba is discussing investment matters with farfetch, a luxury fashion retailer, with a capital of 300 million US dollars. However, there is no further information on the specific negotiation matters.

In addition, it is revealed that Alibaba and farfetch plan to cooperate to establish a Chinese joint venture, committed to the common development of both sides and create a new world.

It is reported that Alibaba is not the first group to invest in farfetch. Before Alibaba, farfetch has cooperated with JD. As early as 2017, JD invested $397 million in farfetch, becoming one of the major shareholders of farfetch.

In addition, farfetch also received investment from Tencent, with a capital of US $125 million. Farfetch, which is extremely popular, seems to be one of the targets of Richemont group, the parent company of Yoox net-a-porter, and there are also signs of investment.

According to public information, farfetch is a world-famous fashion shopping platform. It was established in 2008 and headquartered in London. It has about 550 cooperative buyers' shops and 200 cooperative brands in the world. It provides more than 100000 fashion items, covering women's wear, men's wear, children's wear, daily necessities and boutique antiques, with a wide range of product selection and diversification The designer brand of Huahua stands out.

It is worth mentioning that in this difficult environment, online has made breakthrough progress, and farfetch is no exception, and its performance has been very excellent. Specifically, the performance report for the second quarter of 2020 shows that farfetch's revenue increased by 74.3% year-on-year to $364.7 million, more than 500000 new users and more than 60% increase in website traffic.

As can be seen from the above, farfetch is an excellent luxury fashion e-commerce platform, and it will not be surprising that many businesses want to cooperate with it.