2020Week Up Fashion Show

Nowadays, Guochao has become a new fashion, and Chinese brand culture IP is very popular. 2020week up It was held in Beijing a few days ago. 2020week up fashion show On the third day - "cross border national tide day", people enjoy the fashion of national tide at the exhibition site.

Once in Fangheng Fashion Center Exhibition Hall The exhibition stand of shounong food group came into view. Here, you can see many names, such as you, meinengju, meinengqi, etc Sweet, salty and sour not only evokes taste buds, but also evokes classic and beautiful memories.

As Beijing Fashion Week 2020 "Designated healthy lifestyle partners", shounong food group gathered many of its time-honored brands at the week up trend exhibition, adding a different flavor to fashion.

This year, shounong, together with Beijing fashion week and week up fashion show, jointly developed a series of fashion and cultural and creative peripheral products, which were sought after by many fashion trendsetters.

The popularity of national trend reflects the rise and confidence of Chinese brands. The sustainable development of fashion brands needs not only the efforts of fashion industry, but also the in-depth cooperation between industry, University and Research Institute.

In 2020, Beijing Printing Institute signed a strategic cooperation agreement with Beijing fashion holding, one of the organizers of fashion week. The two sides will carry out in-depth cooperation, jointly cultivate new driving forces for the development of cultural industry, jointly serve the construction of Beijing's national cultural center, and accelerate the development of Beijing's fashion, cultural and creative industries. At the week up fashion show, North India, together with a number of fashion products and cultural and creative derivatives of its incubated enterprises, made a collective appearance. The immersive exhibition attracted visitors to stop and experience interaction.

Next, we will recommend several classic national fashion brands on the week up trend exhibition.

Jinguan, a well-known national life brand in Beijing, focuses on green, environmental protection and health, and pays attention to the development of new raw materials. Each process has strict quality standards and inspection, and creates brand influence with the spirit of ingenuity.

Greton green classic children's wear advocates the harmonious integration of human and nature, cherishes the ecological environment and cherishes the human home. It takes the development of green ecological products and the promotion of green marketing as the concept, and follows the natural feelings of fashion and leisure.

Tongniu group, together with Tongniu customization and topnew brand, appeared in week up trend exhibition to show the new business and new vitality of the old brand.

At the scene of week up fashion exhibition, a unique creative show has attracted people's attention. With the theme of "new identity era", designer Meng Yueming presented with his independent design brand ksiezyc's 2020aw new product creativity, and invited professional buyers and fashion experts to attend. The creative release form of exchanging identities between models and audiences was highly praised, and its unique theme concept was more thought-provoking.

Meng Yueming was awarded the title of "the most potential designer" by CCTV fashion master in 2018. He has rich experience in international designer brand management, international showroom cooperation resources and Paris Fashion Week large-scale exhibition planning experience.

When it comes to Guochao, Qipao is the representative of the country. Today, Yao Fushun, the founder of Yao Fushui cheongsam, gave us an interactive speech with unique charm: "Pan Kou - the symbol of cheongsam". Starting from Chinese cultural clothing, it introduced the development process of buckle, explained the application characteristics of Chinese style clothing, and interactive teaching on how to make silk CLASP BRACELET, so that every audience could feel the ancient Qipao technology The spirit of ingenuity.

In addition to the creative release show and Qipao hoop interactive speech, today's week up trend exhibition also held a heavyweight activity: "Yi" rhyme new style, Liangshan impression press conference Prelude - "Yi" tide is coming. Leaders from Beijing Institute of fashion, Liangshan women's Federation and representatives of Yi embroidery inheritors gathered together to discuss the brand influence of Yi embroidery folk art derivatives, so as to make the national characteristics become a different landscape of national tide day.