Guangzhou Clothing Market Recovery Live Into A Business Breakthrough

Guangdong Province is the largest clothing producer in China. A few days ago, a reporter came to Guangzhou Baima clothing market (hereinafter referred to as "Baima") and saw a large flow of people in the mall. Some shop assistants were standing on high places to show customers the latest clothing styles. Packages to be sent were stacked in front of some shops.

Baima is an important incubation base for clothing brands, which has gathered more than 1000 garment manufacturers, and its products are sold at home and abroad. Due to the epidemic situation, Baima was closed on January 22 and resumed on March 1 this year.

Chen Baohong, general manager of Guangzhou Baima commercial operation and Management Co., Ltd., told reporters that in the early days of Baima's recovery, the passenger flow was only one or two percent of that of ordinary days, and now it is slowly recovering to 89 percent.

"Clothing is pre produced. Before the Spring Festival, most of the merchants have already made all the spring and summer clothes this year, and all the money has been put into it. If the business decreases after the opening of the business, the merchant's capital pressure will be greater. And the clothing's seasonality is very strong, once the season, its value will also decline. " Chen Baohong said.

In the early stage of the epidemic, Baima reduced the rent of three months and the management fee of one month to the merchants in order to reduce the cost and burden of the merchants. In addition, in terms of tax, merchants also enjoy the tax reduction policies such as value-added tax and social security fee.

Xie Yalan, the person in charge of minglan Shijia clothing store, told reporters that the store has been stationed in Baima for nearly 20 years. Due to the needs of the company's development, three new stores have been added this year, with a monthly expenditure of nearly 200000 yuan. "The reduction of rent and tax can save 150000 yuan a month for shops."

Xie Yalan admits that he has made clothes for many years, and this year is the most difficult one. "Our fabrics are mainly imported from South Korea, which has been delayed due to the epidemic situation. In the first half of the year, the company basically consumed inventory and was afraid to develop new products. The situation is really better in July and August, especially after the change of season, business is better. "

GW clothing store in charge of Li Jin has done more than 10 years of clothing business in Baima, and later went out to do brand stores. This year, she's back in the white horse. Li Jin said frankly that there are still opportunities this year, but that there will be certain risks. Since its opening in September, although the shop is still in a state of loss, the rent and tax relief have helped her to relieve a lot of pressure.

Under the epidemic situation, there is more demand for online shopping. "After the outbreak of the epidemic, the number of merchants participating in live broadcasting has increased from dozens to hundreds. Every day, merchants come to consult on how to do live broadcasting." Chen Baohong said.

As an old brand, minglan Shijia set up its own online customer base two years ago. During the epidemic period, the shop assistant mainly released new product information to customers through live broadcast.

"We have carried out live broadcasting for several years. In the first half of this year, we mainly rely on live broadcasting to communicate with customers. Each store manager will make a live broadcast every week to introduce the fabric, style and size of the clothes. The live broadcast has brought a large sales volume to the store. At present, the offline passenger flow is also increasing, and I believe that the business will gradually get better. " Xie Yalan said.

Unlike minglan Shijia, GM clothing store has to accumulate customers almost from scratch. In order to get more customers, Li Jin almost every day to contact the live platform to help bring goods.

Li Jin said: "we can send out some orders by live broadcasting platform. As long as I get through the online channels, there are fixed customers to supplement the orders offline, and find some agents, I believe I can survive. "

Chen Baohong told reporters that according to the results of the questionnaire survey, about 20% of the merchants' sales are expected to reach the same period last year, and 60% to 70% of the previous year's level, "the most difficult period has passed.".