69 Clothing Brands Sold More Than 100 Million

But this week, two pieces of good news exploded the market

This has undoubtedly boosted both domestic and foreign trade news, For a time, on the 11th, crude oil rose sharply, and polyester production and sales reached 600%!

Although there is still a certain lag in the transmission of these two news to the release of orders, but at least let the textile people's confidence greatly increase, greatly sweeping the haze of 2020.

In the first two years, due to the influence of warm winter, the sales of down garments were not very good. According to the investigation, last year, some clothing enterprises piled up several warehouses of down garments and cotton padded clothes, which also led to the shortage of funds for clothing enterprises. The demand for down and down fabrics in the downstream was reduced, and even unable to pay the balance. What was left for the downstream fabric enterprises was the down and down clothes and cotton clothes for debt repayment. Such an interconnected supply chain, any link of the problem, will affect the entire industry.

This year, due to the two double eleven, the clothing discount is very strong, coupled with the strong expectation of cold winter, many consumers have the psychology of hoarding goods. Therefore, they will buy one or two items for a rainy day. This can also be seen from the data of the double 11.

It is understood that as of 10:00 on the 11th, 69 clothing brands had a turnover of over 100 million yuan.

In fact, as early as the first wave of November 1, the inventory of many hot-selling items in handu clothing house was in short supply. The top selling down jacket was replenished with 10000 pieces. According to the director of e-commerce operation of handu clothing house, "after the first wave of sales, a number of down jacket and knitted items are urgently replenished."

After the sales of these two double eleven, the inventory of clothing enterprises has been alleviated. This year, clothing enterprises have been shrouded in the cloud of the epidemic. This double 11 shows the strong consumption power of the people, which also makes the service enterprises more confident. The enterprises may get the power to produce new orders in spring and summer of next year. Part of the inventory disposed of, clothing enterprises in the hands of funds returned, also have more funds to start next year's orders. In addition, foreign vaccines will also be on the market around March next year, and the foreign trade market will also lay out the spring and summer market in advance.

According to the rule of the textile market in the past, "double 11" is generally to start to prepare for the double 12, as well as the layout of spring and summer next year.

Now some garment factories say that there will be a wave of new products before the double twelve, and now they are making arrangements. Traders have also said that generally, double twelve is double ten one, and they will make certain preparation according to the sales situation of double 11.

Generally speaking, after the new year or even before the Spring Festival, clothing stores will launch spring clothing. Calculating the time, from now on, there is only about 3 months of production time, and the fabric production should be completed before the Spring Festival, and it also takes time to deliver it to the clothing factory for processing. In fact, it is a good time to start to lay out the fabric in spring and summer.

According to a trader, "we send fabrics to garment factories in Southeast Asia for processing. Recently, orders have been placed quite frequently. This order has just been completed, and another order has come, and the delivery time is quite urgent. For example, the order was placed on the 28th of last month, and it will be shipped on the 12th of this month. Now there is still a lot of work in the dyeing factory. According to the normal arrangement, it will take more than 20 days It's too late. We have to pay an urgent fee. The single volume is 10000-30000 meters each time. It is mainly composed of four sides of shells, rayon and imitation silk

Another imitative silk trader also revealed: "now we have 70000 meters of imitation silk in hand, and there are a lot of proofing. Although they are aimed at domestic customers, some of them are exported abroad."

Although the current market confidence has been greatly improved, but more is the expectation of the future. There is still a big gap between the current textile market and last year. No matter in terms of price, profit or order, it has dropped by at least 30% compared with last year. At present, many manufacturers still focus on de stocking. Therefore, Xiaobian should also remind everyone of textile workers not to store a lot of goods, after all, the future There are still many uncertainties. In their own product quality, customer demand, I believe the future is still expected.