Does UNIQLO Suit You When The Price Of Clothes Goes Up Quietly
On November 14, the reason why the famous Japanese clothing brands went up quickly was that they were popular on Weibo.
Many netizens said that they could not afford to wear UNIQLO any more, and they preferred to wear old casual clothes such as bosden, puma or Adi Nike.
According to media reports, UNIQLO's price hike may be related to the impact of the epidemic. Raw materials and labor costs have risen, profits have fallen, and sales volume has fallen short of expectations. In addition, some global markets have stagnated. UNIQLO has quietly raised its price by betting on the Chinese market.
In this regard, netizens reflect that UNIQLO is mostly for autumn and winter 599, 799, 999 yuan, the cost performance ratio is not better than before.
At present, inventory is the problem faced by most fast fashion brands, and the cost performance ratio is not high, which may lose the favor of consumers for a long time.
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