Shanghai Xintiandi Fashion I Opened Trial Operation Brand Number Increased To 108

On November 16, Shanghai Xintiandi fashion I Shopping Center (formerly Xintiandi Nanli shopping mall, hereinafter referred to as Xintiandi fashion I) appeared together with foodie social Nanli food collection and many regional and city first stores to open a trial operation.

According to the media, the project has been upgraded since March 2019. After upgrading, the number of brands has increased significantly from 37 before the transformation to 108. The added value of catering choices has tripled, and the proportion of retail formats has increased by 20%. So far, the overall rental rate has reached 96%, and it is expected to officially open in the first half of 2021.

On the opening day, the shopping mall was full of people, especially in front of the characteristic stores. Around 16:00 p.m., there was a long line in front of Cailan style dim sum stores.

　 Foodie social Nanli food collection presents its first store in 30% of regions and cities

Business upgrading and brand updating are the highlights of Xintiandi fashion I upgrading, especially the debut of foodie social Nanli food collection, an immersive food social platform.

Foodie social is a product of Xintiandi's Exploration on the future business innovation model, presenting high-quality food experience and social scenes in the form of food social market. The foodie social Nanli food collection, located on the third floor of Xintiandi fashion I, covers an area of 3000 square meters. It has 22 restaurants and 10 retail brands, and 30% of them are regional and urban first stores. It provides more than 400 kinds of ready-made food all day long. It also presents many new products of "Xintiandi cross-border old brands", including Mary's noodle and jinhemen Shanghai brewery The three famous brands of Sichuan style restaurant, such as "Japanese restaurant" and "Japanese style restaurant" are represented.

With Neo luxury as the core, Xintiandi fashion I is committed to creating a new social landmark of "fun and style". Therefore, the project has introduced a number of first stores and flagship stores. Ameri's first store in China, len ? tre Renault's first French Western point in China (to be opened), pro101's first store in East China, public Tokyo's first store in Shanghai, United Tokyo's first store in Shanghai, agete's first flagship store, Cailan's first Shanghai snack shop, buttermilk's first Shanghai black label store, Tom's Dixon mainland brand flagship store (to be opened), 3ce Shanghai first store (to be opened), I.T Xintiandi flagship store, ume studio Shanghai flagship store, Xiaolongkan 2.0 global flagship store (to be opened) will gather here.

Around the neighborhood around Xintiandi fashion I, the flagship store of harmay Huamei Xintiandi and Fred Perry China concept flagship store have brought high freshness and heat to the project. At the same time, Xintiandi fashion I also retains the I.T., ume studios, dingtaifeng and other brands to bring consumers the experience of upgrading products and customized services with a new image.

　　 With the upgrading of architectural space, business can be endowed with culture

At the same time of business upgrading and brand updating, Xintiandi fashion I has also comprehensively upgraded its files in architectural design, field connectivity and cultural empowerment to achieve multiple integration.

In terms of hardware transformation, the facade of Xintiandi fashion I adopts a large area of glass curtain wall to highlight the transparent feeling, and the natural concept runs through the overall design. Through the extension of elements such as the texture of logs and green plants, the flexible indoor space and outdoor space are extended and integrated to create an immersive "garden" concept.

After the opening of trial operation, Xintiandi fashion I will be connected with Xintiandi fashion II through overpass to form a whole. As a result, Shanghai Xintiandi district has formed an organic linkage: from Xintiandi square to Shikumen block, it extends all the way to Xintiandi fashion I & II, presenting a complete dynamic line.

In the process of upgrading Shanghai Xintiandi, the planning ideas of connectivity and integration are reflected everywhere, and the dynamic line is continuously optimized. With the arrival of Maison kitsune's mainland China flagship store, YSL beauty global flagship store, NARS China flagship concept store, zunega flagship store drinks & Co drink Wonderland and other beauty trend brands, retail and catering formats will be further integrated to create a trendy social route belonging to Xintiandi.

With the opening ceremony of "Shanghai light and shadow" in 2020, the theme of "Shanghai light and shadow" has been opened again. Under the name of "love and hope", this exhibition presents seven creative large-scale lighting art works in Xintiandi of Shanghai, including: blooming, neighborhood, wings of light, video Xintiandi, hollow fire & this moment, wind blowing wheat wave & Red Dragonfly FEYA, etc. through the visual experience beyond imagination, it combines innovative products with consumption scenes.