Kapok Road: The Beauty Of Chinese Clothes

The fashion show of "Hulan Fashion Week" will be held in Huamen on July 21, 2020.

Humen fashion week and China (Humen) international clothing trade is one of the most influential fashion weeks in South China. With 25 years of experience and more than 40 years of precipitation, hundreds of countries and regions and tens of millions of industry people come to visit every year. Humen fashion week in 2020 will create a new mode of online and offline joint exhibition. It will help "Bay Area fashion city, charming quality Humen" to bloom more fashionable and flying style with live broadcast, VR, 5g and other technologies.

Under the background of science and technology and modern fashion sense, "Mulan on the road · Fuyao" is like an ancient movie, like a mirage, which is amazing to the audience.

"Moshang Mulan" is a Chinese clothing brand jointly created by Dongguan zifeiyu Clothing Co., Ltd., Shenzhen mumiandao Clothing Co., Ltd. and Zhejiang Brandon Cultural Tourism Development Co., Ltd. This is their first show in Humen fashion week.

　　 The theme of the three ancient styles is comparable to that of the ancient movies

In the past, most of the press conferences were about clothes, but this time "Mulan Fuyao" let people experience a look at clothes following the scene. The press conference is divided into three major theme scenes: "spring takes possession of Fang", "Qu Shui Liujiu" and "startles Hong to break dawn".

At the beginning of the show, beautiful classical music reverberated in the open venues, bringing people from the noisy world into poetic dreams. With the spotlight gradually lighting up the T-stage, one by one, dressed in gorgeous clothes, came into view, as if slowly unfolding the picture of ladies.

Therefore, the first theme "Yang Chun Zhan Fang" opened the curtain: in the mood of warm spring and blooming flowers, beautiful women in Chinese costumes may pick flowers and smell fragrance, or talk, laugh and whisper. The wind is quiet and the day is warm. The water smoke is green all over the willow bend. Flowers love butterflies, always dance, painting hall flying swallow Cha Cha Cha song. Roll up the bead curtain, put on the new make-up, wake up the Hibiscus in the dream, and explore the fragrance of Luoyi Slowly, they come to the audience from the setting, just like fairies from the painting.

At the end of the last model, the light turns dark, until the next scene, the light is lit up again, just like the conversion of day and night. Through this dramatic transition, the second theme "the winding water flowing the cup" and the third theme "startling the goose to break the dawn" were staged one after another.

In the "winding water flowing Cup", the beautiful women in Chinese dress chant poems, paint and talk about poems and books. A piano song invites the moon, half a cup of tea cherish elegance. With the fragrance blowing the mat and the colorful clothes moving, the Iraqis are full of emotions.

The final "Breaking Dawn" pushed the whole conference to a climax. The Iranians bundle green silk, Yang Cape, flower fragrance to make wine, boil a pot of bright moon when round. Holding long clothes, unfolding folding fans, breeze for sword, dancing a song, spring everywhere in the world. On stage, the beautiful clothes, natural and unrestrained posture, as well as the sassy attitude of the Yi people aroused the enthusiasm of the whole audience, and aroused the resonance that everyone wanted to break through the predicament of life.

　　 Moshang Mulan's Chinese clothes debut, leading a new round of Chinese clothing fever

In addition to the wonderful scenes, the interpretation of all Chinese clothes has caused a sensation in the whole fashion week. Everyone came to watch this group of beautiful women from ancient times.

The white of fairy air, the gentle and elegant azure, the amazing red of atmosphere, the fresh and elegant green Seeing these colors, you can see the flowing clouds floating on the lotus peak of Huangshan Mountain, the deep and vast space, the palace walls standing steadily in the Forbidden City, and the endless waves of blue waves, the singing of birds and the fragrance of flowers.

The designer retains the essence and charm of traditional Chinese clothing in style, and integrates the modern design concept of simplicity and fashion. Zhao Feiyan's dancing is shown in her wide sleeves, her charms in her high waist, her elegance in her face-to-face, her romance in her short jacket Then appropriately subtract the tedious multi-layer collocation and improve the design which is too broad and lengthy. In this way, not only does the poetic beauty of Chinese clothes be reduced, but also makes it more convenient and elegant to wear.

The press conference came to a successful end in the cool and heroic posture of Iraqis, but the audience could not get out of the plot for a long time. They were astonished, shocked and yearned for This is not only a press conference, but also a visual feast integrating traditional culture, modern fashion and art aesthetics. It is a spiritual washing full of cultural confidence and cultural consciousness.

What are the unknown intentions and efforts behind this cultural feast? After the press conference, worldservice interviewed Ms. Xu Aidong, the founder of Mulan brand of kapok road and moshang.

Ms. Xu Aidong, founder of Mulan brand of kapok road and moshang

　　 1. World service network reporter: under the influence of the epidemic situation in 2020, what adjustments and new changes have been made to the "kapok road" brand?

　　 Xu Aidong Although this year's epidemic has had a great impact on the industry, we have made some response measures relatively quickly. On the one hand, we should vigorously support the original offline dealers, adjust the payment time appropriately, and help them develop new sales methods to tide over the difficulties together. On the other hand, it actively promoted online brand, built wechat mall and tried to live broadcast, which brought in a lot of traffic from online. In addition, we have also devoted ourselves to developing new brands and styles, and cooperated with peers and different industries to bring more internal and external impetus to the brand.

　 　 2. World service network reporter: this year's "moshang Mulan" is a new brand. What is the significance of creating this new brand? What changes will the brand have in the future? What kind of high expectations and pursuits are placed on it?

　　 Xu Aidong "Moshang Mulan" is a brand new Chinese clothing brand jointly launched by our mumiandao Clothing Co., Ltd. and Zhejiang Brandon Cultural Tourism Development Co., Ltd. After more than 20 years of hard work in the field of national style and Chinese clothing, we have always adhered to the original intention of combining the classic elements of tradition with modern fashion. Now, just in time for the revival of Chinese traditional culture, "moshang Mulan" came into being.

We hope that "moshang Mulan" can make features and personality, have a higher degree of recognition, different from other Chinese clothes on the market. Therefore, "moshang Mulan" has both persistence and improvement in design. In the business model, cross-border cooperation is adopted. Through the cooperation with Brandon, Huafu and cultural tourism are linked, so that everyone can experience first and then consume. In view of many scenic spots in China, "moshang Mulan Chinese clothing exclusive shop" has been set up, and "Mulan Chinese clothing experience hall" has been set up in some characteristic B & B, so that tourists can not only enjoy the picturesque scenery, but also wear Chinese clothes to walk through the mountains and rivers, so as to really have a "cross between the past and the present".

We also look forward to our efforts and contributions in the recovering cultural and tourism industry. I would like to take this opportunity to make a small publicity here - welcome the whole nation's accommodation industry to cooperate with us! We will design and develop unique "moshang Mulan Huafu" according to the style and needs of different B & B, so as to make it a new cultural carrier and a new tourism highlight!

　 　 3. World service network reporter: at present, various industries are forming a "group economy" mode. Do we have any plans for "mumiandao" brand?

　　 Xu Aidong In the face of the ever-changing situation, we will carry out in-depth cooperation with peers and different industries. The same trade is the cooperation with Nanxi sisma Weaving Co., Ltd. Founded in 1958, Nancy has a 62 year history of silk production and processing, focusing on silk and hemp research and development for 23 years. Kapok road and Nancy company work together to introduce more high-end fabrics and technology, so that the products of kapok road are more yuan, more valuable, not only comfortable and healthy, but also beautiful.

Different business is a cooperation with Zhejiang Brandon Cultural Tourism Development Co., Ltd., which is committed to building "cultural and tourism content service operator" and taking "cultural and tourism sharing" as the engine, and establishing the integration project of B & B, city accommodation, non-standard accommodation and resort. When Hanfu meets the tourists, kapok road will join hands with Brandon to be the porter of your quality life, advocate the light luxury lifestyle, and form a new online and offline complementary mode of first experiencing and then consuming.

This year, representatives of "domestic" brands have emerged in all walks of life. Kapok road brand is undoubtedly one of the Chinese clothing brands with distinctive national characteristics in the clothing industry. We believe that we will inherit the brand-new style of Mumian, and we believe that all of us will inherit the brand-new style, and we believe that we will inherit the brand-new style!

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