Liqun Shares Launched Another New Project And The Pace Of Retail Business Expansion Accelerated

On November 23, Rizhao commercial center of Yusheng Liqun Plaza, a commercial complex project built by Liqun, was officially launched.

Rizhao commercial center project of Yusheng Liqun Plaza is located in Rizhao Economic and Technological Development Zone, adjacent to Rizhao high-speed railway station, Rizhao Port and other transportation hubs, with a total operating area of 46000 square meters. It is another large-scale commercial complex project built by Liqun in Rizhao City, integrating boutique shopping, cultural and creative tourism, characteristic catering, leisure and entertainment, children's theme, life service, etc.

　 Rizhao new project starts and regional layout is further improved

Rizhao is established because of the port and prospers because of the sea. In recent years, its strategic position has become increasingly prominent. During the period of "the belt and road one", Rizhao, as an important economic hub of "the belt and road one", has been constantly adjusting its economic structure. This provides a good opportunity for Liqun to develop in Rizhao, and to consolidate and improve the regional market layout of Shandong Province.

It is reported that as early as 2004, Liqun Group Co., Ltd. built and opened the first large-scale commercial square in Rizhao District, Liqun Rizhao shopping plaza. In addition, Rizhao Ruitai international shopping mall and supermarkets in the new area opened subsequently, a commercial layout with three stores and a total business area of nearly 100000 square meters has been formed.

Over the past ten years, Rizhao has continuously improved the quality of its services by improving its service quality.

In order to further improve the shopping experience of Rizhao citizens and improve the business pattern of Rizhao City, Liqun shares, together with China Rui group Yusheng real estate, deepen industrial cooperation, jointly build Rizhao commercial center of Liqun Plaza, help to form a high-quality business ecosystem, further stimulate regional business vitality, and promote the development of commerce, commerce and related fields.

Speed up the intensive distribution of advantageous regions and increase market share

In order to increase the market share of Rizhao, Liqun will further sink to county-level cities such as Juxian and Wulian, accelerate the expansion of small and medium-sized stores, improve the strategic layout and increase the market share.

At the same time, Liqun shares in Shandong Province in other regional layout is also constantly improving and deepening. In Qingdao's West Coast new area, Hongdao, LINGSHANWEI, Jimo, Laixi, Pingdu and other places, in addition to continuing to consolidate the original market and steadily promote the construction of commercial complex projects, it is also constantly sinking the market, accelerating the expansion pace of small shops such as comprehensive supermarkets, fresh food community stores and convenience stores, and expanding market share.

In addition, since Liqun's acquisition of Lotte shopping stores in East China entered the East China regional market in 2018, its layout in the East China region has also been accelerated. In Lianyungang City, Jiangsu Province, there are nearly 10 stores, and new projects are also under negotiation.

In recent years, the retail market in the first and second tier cities is becoming saturated. With the rapid development of economy, the market development potential of emerging urban areas and counties is huge. In the future, Liqun will focus on its new logistics "two wings" of Jiaozhou and Huai'an logistics centers with a radius of 300 km, further sink the market, improve the layout of subdivided formats, and enhance the regional market share.