Textile And Garment Industry: Data Overview Of Taobao Tmall In October

Key points:

In October, the overall Gmv of textile and clothing industry continued to grow at a high speed, and the growth rate of sports wear, sports shoes and children's shoes industry ranked first. According to Taotao data, the total Gmv of shoes, clothing, bags and bags was 94.898 billion yuan, an increase of 30.45% over the same period last year, and the number of transactions was 877 million, with a year-on-year increase of 19.13%. In terms of molecular industry, Taobao tmall's gmv36.799 billion yuan for women's wear, with a year-on-year increase of 32.48%; gmv6178 million yuan for women's shoes, a year-on-year increase of 17.99%; gmv18.533 billion yuan for men's wear, a year-on-year increase of 35.09%; gmv3516 million yuan, a year-on-year decrease of 12.77%; children's clothing gmv847 million yuan, a year-on-year increase of 32.15%; children's shoes gmv1549 million yuan, a year-on-year increase of 39.01%; underwear gmv8239 million yuan, a year-on-year increase of 34.09% Foreign Gmv was 2.307 billion yuan, with a year-on-year increase of 35.10%; sports wear gmv1753 million yuan, a year-on-year increase of 57.18%; sports shoes gmv3.007 billion yuan, a year-on-year increase of 43.61%; home textile Gmv of 4.206 billion yuan, a year-on-year increase of 34.19%; travel case gmv385 million yuan, a year-on-year increase of 29.28%. In October, online consumption of women's wear, men's wear and children's wear accounted for the highest proportion, accounting for 38.78% / 19.53% / 8.89% respectively, with sales of 36.799 billion yuan / 18.533 billion yuan / 8.427 billion yuan. Gmv growth rate of sportswear, sports shoes and children's shoes industry ranked first, with + 57.18% / + 43.61% / + 39.01% respectively.

By industry. According to Taotao data, the top three brands of Gmv for women's wear in October were bosden / UNIQLO / Antarctica, with a year-on-year change of + 232.89% / + 3.61 / + 28.88%; the top three brands of Gmv in women's shoes category were red dragonfly / kisskitty / Aokang international, which were 3908.21/1202.54/9807600 yuan, with a year-on-year change of + 154.94% / + 117.46% / + 21.68%; the top three brands of Gmv in men's wear were Antarctica / UNIQLO/ SEMA, 514 million yuan / 187 million yuan / 115 million yuan, with a year-on-year change of + 96.67% / + 28.73% / + 17.84%; the top three Gmv brands of men's shoes were red dragonfly / Aokang international / Septwolves, with 4390.40/1579.90/15.347 million yuan, with a year-on-year change of + 69.38% / - 40.85% / + 122.24%; the top three brands of children's clothing Gmv were balabalabala / Antarctica / UNIQLO, which were 2.91/239/50 million yuan, with a year-on-year change of + 23.41% /+55.23% / + 12.03%; Adidas / Nike / Li Ning, 2.25/2.03/167 million yuan, with a year-on-year change of + 39.72% / + 84.53% / + 32.92%; Nike / Adidas / Anta, 7.20/2.60/259 million yuan, with a year-on-year change of + 81.58% / + 3.64% / + 45.56%; the top three brands of Gmv in home textile category were Antarctica / mercury / Raleigh, with a year-on-year change of + 81.58% / + 3.64% / + 45.56%, respectively 41 / 1.08/47 million yuan, with a year-on-year change of + 47.56% / + 94.65% / + 248.21%. The top three brands of Gmv in luggage category were Cartier crocodile / beiai / rimova, which were 1762.44/1731.53/7.9255 million yuan, with a year-on-year change of - 33.92% / + 374.39% / + 73.81%.

Branch office. According to the data from taobao.com, in October, the overall Gmv of main brands of women's clothing company Desu fashion and anzheng fashion changed by + 53.92% / + 133.17% year-on-year; the overall Gmv of main brands of Tianchuang fashion of women's shoe company changed by + 102.68% year-on-year. The overall Gmv of main brands of Hailan home and LiLang of men's clothing company changed by + 97.02% / + 391.76% respectively on a year-on-year basis; the overall Gmv of main brands of taipingniao in leisure clothing company changed by + 14.26%; the overall Gmv of main brands of children's wear and children's shoes company increased by + 22.83%. The overall Gmv of main brands of biyinlefen, Li Ning and Anta of sports shoes and clothing company changed by + 289.28% / + 29.87% / + 57.51% respectively on a year-on-year basis; the overall Gmv of main brands of home textile company, such as rolai life, fuana and mercury, changed by + 148.12% / + 45.36% / + 97.74%. The overall Gmv change of main brands of outdoor company pathfinder was + 50.49%.