Investment Strategy Of Textile And Garment Industry In 2021

Core ideas

We believe that 2021 after the public health event will be a new era for the leading development of the clothing industry

Development of a new era: 1) China's leading clothing brands have shown significant progress in organizational capacity, retail efficiency and brand operation ability; 2) with China's leading e-commerce capabilities, Chinese clothing brands are accelerating the process of digitization, hoping to further improve the all-round efficiency from selection to operation with the help of big data; 3) With the increasing acceptance of Chinese brands after 1995, Chinese brand leaders are ushering in unprecedented new opportunities for development. New era of valuation system

1) after the public health event, the valuation of sports apparel leaders led by Anta sports (02020) and Li Ning (02331) continued to refresh investors' upper limit cognition of clothing brand valuation;

2) in other sports apparel industry, we believe that the value of high-quality clothing is not improved in any other industry;

3) in the textile and clothing industry, there are still many leading companies, which will show more and more stability in the new development era. We think that they are also expected to usher in a new era of systematic valuation improvement, just like the leading sports apparel companies.

Overall valuation and investment opportunities from the clothing industry.

1) Hong Kong stocks hold on to the leader of high moat, use time to digest valuation, enhance attention to the investment opportunities of underrated and high growth bosden. It is recommended that Anta sports, bosden (03998), Shenzhou International (02313) and Li Ning (2) A-share clothing leaders are expected to usher in performance and valuation double-click in the new era. Recommendations: taipingniao, biyinlefen, local fashion, Antarctic e-commerce, Hailan home, Senma clothing Decoration, kairun shares, etc.