Wang Hai: When You Encounter A Fake, You Don'T Hesitate To Tell You "Buy It Ten More!"

What would you do if you bought a fake online?

Returns, complaints? I think it should be a decision that most people will make.

But if you ask Wang Hai, a professional anti-counterfeiter, he will tell you without hesitation:

"Ten more copies of it!"

A pair of earphones opens the anti counterfeit business

In 1995, 22-year-old Wang Hai accompanied his relatives to Beijing to do business. While others were bored, he went to the bookstore to read books to kill time.

If he got another book, it would be fine, but it was the newly published consumer protection law, and he noticed the key "one refund and one compensation" clause.

It is such a casual move that has changed the historical process of China's crackdown on counterfeit goods.

The next day, Wang Hai came to longfu building in Beijing and bought two pairs of "Sony" earphones, one for 85 yuan. People with a little vision can see that the earphone is a fake. Wang Hai of course also knows that, but he is for this.

Wang Hai's idea is very simple. Asking for compensation is the right given to consumers by law. If they succeed in safeguarding their rights, they will earn 170 yuan in vain. Even if they fail, they can use them by themselves. Headphones? Just a sound?

However, the road of safeguarding rights is more difficult than Wang Hai imagined. He went all over the industry and commerce, quality inspection, Consumer Association and other departments, but still did not get a reply. And these days it is a meal and a taxi, the cost is more than 170 yuan.

As a result, Wang Hai felt that it was not worthwhile, and he went back to the building and bought all the remaining 10 sets of headphones. This time, he did not go to the relevant departments, but went to the reporters. With the help of the media, he made a big fuss and finally got the compensation.

Through this experience, Wang Hai summed up three main points of "cracking down on counterfeit goods"

First, the amount should be large; second, the brand should be famous; third, there should be public opinion support.

With this "three laws against counterfeiting", half a year later, Wang Hai came to Beijing and went straight to the leather stalls of major shopping malls. At that time, leather goods were the hardest hit area of counterfeit goods. Wang Hai made 8000 yuan a week with one hit, and he still used the same routine.

Wang Hai's success in cracking down on counterfeit goods has a lot to do with the background of that year. In 1994, the consumer law was promulgated, but consumers didn't know much about it. They needed a "propaganda ambassador" to show the legal strength, and Wang Hai was undoubtedly the candidate of the party.

Therefore, from the State Administration for Industry and commerce to the drafters of the consumer law, all supported Wang Hai's crackdown on counterfeit goods. With the official support, Wang Hai started the process smoothly and quickly got the compensation.

In short, after this battle, Wang haisuan was completely famous, known as "the first person to crack down on counterfeit goods in China". This year, it was also named "the first year of consumer rights protection" by the media.

Crest and trough

When a new way of making money is known to the public, it is often when it begins to fail.

Because Wang Hai was too famous at that time, the money making strategy of "knowing the fake and buying the fake" became well-known. For a time, countless professional dummies emerged, just like pirates looking for treasure, one after another "went to sea".

At this time, Wang Hai knew that it was not so easy to make money alone as before. So he set up an anti-counterfeiting company, recruited a number of investigators to attack in various ways, collect clues, and hired a lot of lawyers as the legal backing to start large-scale operation.

After a lot of exploration, Wang Hai determined the company's three main business: know the fake to buy fake, help consumers protect their rights, and fight against counterfeiting for enterprises.

Buying fake goods is the old way mentioned above. First, lock in the sellers of fake goods, buy them in large quantities, collect evidence, and then take legal means to protect their rights and claim for compensation. Although this kind of business is time-consuming and laborious, its profit is not high, but it is the most stable and less risky.

To help consumers protect their rights is equivalent to a kind of public welfare consulting business. It is mainly to help some consumers who are not familiar with the process to solve the problems of returning goods and claiming compensation. It is only a symbolic charge, but it is good to accumulate some reputation by this.

To crack down on counterfeiting for enterprises is to help some enterprises crack down on their competitors, not only for money, but also for the reputation of competitors, so as to reduce their market share. This kind of business risk is high, return is also high, Wang Hai receives less.

Relying on these three businesses, Wang Hai's company's performance is booming, it is even more profitable than doing foreign trade.

In 1998, Wang Hai wanted to be a big one, and he was attracted to the notorious fake drug "gonorrhea".

This kind of "gonorrhea" is actually "norfloxacin", a common drug for diarrhea. The market wholesale price is only 0.31 yuan / box. But after some unscrupulous drug dealers repackaged it, it became an imported drug for gonorrhea, which sold for more than 60 yuan a box, harming countless people.

After careful investigation, Wang Hai in Qinhuangdao, Harbin, Tangshan and other places dozens of drugstores in one breath to eat more than 100000 yuan of fake "gonorrhea", and at one breath took these dozens of drugstores to court. After the verdict fell, Wang Hai made a lot of money. It seemed that he was on the way to life.

However, after a few years of success, the anti-counterfeiting industry has been hit hard.

In 2003, Huang Lirong, a lawyer employed by an anti-counterfeiting company, was found by the other party while monitoring and collecting evidence from the national medical center of the Forbidden City. He was beaten violently, 10 ribs were broken and * * was broken, and he died.

This shocked the whole industry for Wang Hai to wake up the alarm. Since then, he has reduced the company's team to 30 people and has provided bodyguards for those investigating and collecting evidence. Indeed, cracking down on counterfeiting is a matter of offending people, often subject to retaliation, and it is inevitable to fight against the underworld and evil forces. It is difficult to guarantee personal safety, which can be described as a "high-risk occupation".

Because of this, at that time, many colleagues chose to "wash hands in a golden basin", only a small number of people such as Wang Hai persisted.

If the violence is not enough to deter Wang Hai, then the law and public opinion completely make him helpless.

In 2004, the Kaifu District Court of Changsha rejected the requirement of "one refund and one compensation" for a professional dummy. The reason is that the "consumer law" only protects consumers who buy goods for their daily needs, while they know that buying fake goods is for profit and will not be compensated.

At the same time, the direction of public opinion has changed. As the purpose of professional anti-counterfeiting is to make money, and some anti-counterfeiting companies will "privately" with counterfeit enterprises, the public has been labeled as "blackmail" and "black eating black". Once a righteous man turned into a bully, and the wind comments fell sharply.

Seeing the situation is not right, rational Wang Hai chooses to reduce the frequency of "coming out" and hibernate to wait for a better opportunity.

This is ten years.

Make a big fuss in the electric business district

Wang Hai's low-key decade is also a decade of rapid development of e-commerce. In the past, those counterfeits that were beaten in a hurry have also been transferred from offline to online.

On March 15, 2014, the new "consumer law" was implemented, which increased the amount of compensation for "fraud" from "one refund for one compensation" to "one refund for three losses" and set a minimum limit of 500 yuan.

Smelling the breath of spring, many professional anti-counterfeiting people wake up from "hibernation" and wait for the opportunity to move. But Wang Hai, like Jiang Wen with sunglasses in "let's fly", says lightly: "wait a second.".

On October 1, 2015, the newly revised "food safety law" was implemented, which also specified "one refund and ten compensation" and "one thousand yuan guaranteed minimum".

At this time, Wang Hai suddenly raised his head, pinched out the cigarette in his hand, and exhaled a deep breath——

"It's time."

On the eve of the double 11 in 2016, Wang Hai sat on the sofa in his office, and his two mobile phones rang in turn. He arranged a task for his subordinates: one million yuan per day, of course, only limited to the commodities specified by Wang Hai.

It turned out that in order to make this vote, he spent a year trampling, checking and collecting evidence, and found out a large number of commodities that did not comply with the food safety law, mainly liquor, meat, health products, etc. He placed orders on the double 11 and killed them all. His actions were neat and did not give the other side any reaction time.

Wang Hai's comeback, once again to the anti-counterfeiting industry, the "network professional anti-counterfeiting" has become a common practice.

However, the e-commerce platforms were not stupid. They took this opportunity to carry out round after round of internal rectification, cleaned up a large number of illegal businesses, and took the initiative to do the dummy work. It is the so-called "beat your own fake, so that others have no fake to fight.".

Fortunately, the existence of live E-commerce makes it possible for professional anti-counterfeiting people not to lose their jobs. Due to many reasons, such as unclear rules and lax supervision, e-commerce live broadcasting has become a hotbed for fake goods. Professional anti-counterfeiters also make money while "eliminating harm for the people".

However, Wang Hai is not in a hurry to compete with these newcomers. After fighting against counterfeiting for more than 20 years, he now has a fortune of 10 million. He can be described as the "master of a generation" in the anti-counterfeiting industry. Naturally, he wants to find an opponent of the same level.

So, he took a glance at the live with goods ranking list, and saw a familiar name.

"That's it."

On November 1, 2020, it was revealed that the bird's nest sold in the live broadcast was sugar water. A few days later, Simba tried to prove that the bird's nest she sold was genuine and wanted to sue their detractors.

However, on November 19, Wang Hai sent out a quality inspection report of Simba bird's nest on his personal micro blog. The report showed that only 5% of the carbohydrate was not rich in protein in the general bird's nest, which caused an uproar.

Without waiting for Simba to respond further, Wang Hai made another attack, saying that during the period of Simba's double 11, some cosmetics were sold without filing, and the amount reached billions. Then exposed, Simba bird's nest artificially added sialic acid.

On November 27, Simba issued an apology and made a decision to "refund one for three" and pay a total of 61 million yuan. Although I don't know whether Wang Hai has made any profit from it, Simba has indeed paid a painful price.

You think it's over? This is just the beginning. After "the first brother of quick hand", Wang Hai aimed at Luo Yonghao.

On December 13, Wang Hai tweeted at Luo Yonghao that a mouthwash sold live was suspected of exaggerating the effect and counterfeiting imported goods.

Lao Luo's response to Wang Hai's accusations was very firm. He refuted Wang Hai's accusations one by one with clear logic, neither humble nor overbearing, and public opinion soon fell to his side.

However, Ronaldinho's victory did not last long. On December 15, Lao Luo admitted in the wechat public that a certain sweater sold in the live broadcast was fake and shoddy, and promised to compensate consumers three times.

Although the mouthwash incident has not been concluded, Wang Hai's goal has been achieved. Now, he just wants to uncover the layers of "cover up" in the live delivery industry, so that the public can see how much dirty and unknown there are.

Who is Wang Hai's next target? I don't know. But what is certain is that he will not give up if he does not stir up the live delivery industry.

Is it a hero or a hero?

At the same time, Wang Hai was also criticized by all parties.

Some people say that Wang Hai only dares to pick soft persimmon pinches and turns a deaf ear to those bigger fake goods. Their most classic question is: "Putian so many fake shoes, why don't you play?"

It is also said that Wang Hai has "malicious crackdown on counterfeits", using illegal means such as switching, bringing fake goods and other illegal means to extort money. When they were asked to produce evidence, there was little response.

What's more, they are people who can't see Wang Hai making money. According to Tianyan information, there are 8 companies under Wang Hai's name, of which 5 are in the state of being in business / in existence, with registered capital of 10 million. According to their logic, it is heroes who fight against counterfeiting. How can heroes make money?

If it is said that these rumors are not painful to Wang Hailai, then the next "hammer" is blood.

On December 15, it was revealed that the company under Wang Hai's name was suspected of serious violations of the law, and he himself was repeatedly listed as a dishonest executive and restricted high consumption.

To this, Wang Hai responded: "I am ready to go to jail for the employees."

If you fight with a dragon for too long, you become a dragon. After more than 20 years of anti-counterfeiting career, Wang Hai's hands must not be as clean as at the beginning. But if the clothes are not stained with blood, they can win the fierce battle with the counterfeiters and sellers?

The crackdown on counterfeit goods is not about inviting guests to dinner, not writing articles, not painting and embroidering. We can't be so elegant, so leisurely, so gentle, so gentle and courteous. Fighting against counterfeiting is a violent action to overthrow interest groups.

It is even more ridiculous to accuse Wang Hai of making money by cracking down on counterfeits. Why can't we make money by cracking down on counterfeit goods? What's more, is there no cost to crack down on counterfeit goods? Do you want money for fake goods? Do you want money for investigation and evidence collection? Do you want money for a lawsuit? What's wrong with taking risks and getting benefits?

If you want me to say, cracking down on counterfeiting and making money should not only be condemned, but also encouraged. The reason why there are so many fake products is that the cost of consumer rights protection is too high, and the cost of making fake prices is too low. If you buy fake goods today and complain about it tomorrow, you will get ten times the compensation the day after tomorrow. You can see how many fake goods there are.

Of course, there is no such ideal situation in reality, and Wang Hai is by no means a "kind" in the general sense. But when I'm trapped by fake goods and can't do anything about it, I still hope that someone will stand up for justice, even if it's to make money.

If a man with a stain is not worthy of being called a hero, then Xiaoxiong may be an interpretation of him.