Will 5G Mobile Phones, Which Completely Replace Micro Single And Seamless Mobile Phones, Appear Next Year?
Under the overall 5g strategy of mobile phone manufacturers, 5g mobile phones are beginning to ship in large quantities. According to the statistics of the information and Communications Institute, in the first 11 months of this year, the proportion of 5g mobile phone shipments in the domestic market has reached 51.4%. But the elements that can attract consumers to take the initiative to change aircraft seem to be a little bit worse.
However, at the current node, some trends have been determined: the focus of image shooting is on the refinement of video effects; the integration of software and hardware is constructed in the perspective of everything; the interconnection between mobile phone and vehicle system is inevitable.
At the same time, folding screen, under screen camera, 3D structured light and other technologies have emerged, and the arrival of mass production nodes is still subject to the balance of many factors.
In 2020, the technology competition centering on mobile phone will be refined and expanded to a broader ecology. How to balance the relationship between technology and cost, material and reality is related to the future development trend of the whole ecology.
The iteration of imaging technology is far from the end
At the end of the era of 4G to 5g conversion, short video suddenly replaces pictures and words and becomes an important role in daily social contact and recording.
As a result, mobile phone manufacturers began to explore technological breakthroughs in video shooting in the past two years, the core of which is shooting anti shake. In terms of technical context, in the early stage, it was possible to reduce the visual vibration by cutting the picture. With the subsequent gradual iteration, it is now the choice to provide anti shake at a larger frame level and even install the pan tilt into the mobile phone. According to the recent trend, the real-time optimization of portrait effect can be taken into account while video shooting.
A middle-level personage of a mobile phone lens factory told the 21st century economic reporter that with the advent of 5g era, social networking needs better anti shake effect, so pan tilt anti shake has become a function of high attention; at the same time, higher multiple pixels, optical zoom, 3D effect, etc., are areas where mobile phones and modules need to continue to develop.
"Generally speaking, the specification will become smaller, the function will be closer to micro single, and the effect will be more high-definition. It is an overall trend to move from 2D to 3D (3D space vision) He even thinks that it is an almost certain trend that the micro cell phone will be replaced by the performance of mobile phones in the future.
Although it seems that the optimization effect has been very obvious, but manufacturers still find that these are far from enough.
Liu zuohu, founder and CEO of Yijia mobile phone, stressed that in terms of technology trend, the company's core R & D focus next year is to take the lead in the field of imaging. "At least I see that photography is still an important area, and there are many things that can be done in it. This will be the most important technology investment in the next year. "
More cooperation has been launched. Recently, vivo announced that it has reached a cooperation with optical giant Zeiss, following the cooperation between Huawei and Leica. In an interview with reporters such as 21st century economic report, Li Zhuo, director of vivo imaging products, said, "at present, we don't think that we have dug enough depth into the pain points of consumers in terms of images. Although it is much better than before, the scenarios and trends faced by consumers in the use process are changing. This may not be seen in the short term, but it can be done in a longer period of time. "
For example, about four or five years ago, consumers were not so keen on night shooting, but these years they became very concerned. "This requires us to continuously explore and explore, and new application scenarios may emerge in the future. We and Zeiss believe that the role that optics can play in the field of mobile images is far from the limit. We have found some directions. "
Indeed, the shooting function has always been a key factor that can influence whether consumers buy a mobile phone, so it is necessary to invest heavily in related industries.
In summary, although the core of this is to take the lens hardware as the capability carrier, the performance of the whole mobile phone will be connected in series. Therefore, the field of video has always been a huge team for mobile terminals.
According to Li Zhuo, mobile phone imaging is a system engineering, involving four core levels: optical system, photosensitive element, chip processing and algorithm. If mobile phone manufacturers want to do a good job in image, they need targeted system layout. For example, the matching ability of the image processing engine corresponding to the camera field and the chip platform is very important.
"In mobile phone images, vivo's future research and development direction is: miniaturization of lens module, which will face the challenge of volume and space for higher quality lens; in addition, with the same thickness of lens module, further improve the optical performance to a new height. For example, one of our joint efforts with Zeiss is how to maintain the analytical power under a very large aperture as far as possible. "
It will take time for screen innovation to mature
Outside the camera, the real-time perceptible element in mobile phone devices is the screen. Therefore, in recent years, the joint innovation of terminal manufacturers and panel manufacturers in the aspect of screen has emerged in endlessly.
One of the most important events this year is that the off-screen camera technology, which has been "concept demonstrated" for a long time, has finally been put into commercial use on mobile terminals, and it is carried by ZTE mobile phones, which hope to make breakthroughs in the terminal business level.
Although the focus of the technology is "camera", the industrial link that really bears the technical difficulties is actually the display capacity of the screen factory.
Insiders of several mobile phone companies have told reporters that the off screen camera will undoubtedly be an important milestone in the application of front camera technology in a certain stage. However, it has not been officially launched into the market because its implementation effect has not reached the mass production standard defined by the company.
It is not to say that mass production is immature. The implementation of a new technology requires the overall system capability of the material plant, the panel plant and the terminal plant. Different manufacturers have different parameters and effects, so the prediction of the time point of mass production will be different. However, the industry believes that the technology is expected to be further mass production and commercial use in the next year or so.
A middle-level personage of a panel manufacturer explained to the reporter of 21st century economic report that the research and development focus of the former generation of off screen camera technology lies in the interaction between the screen factory and the mobile phone terminal, and ultimately confirm the user's demand for this technology. "For example, the camera is usually hidden under the screen. When you need it in a dialogue scene or a video scene, you should confirm the impact on the ambient light or darkroom time, and then enable it. This requires an advanced process."
He further said that, after all, the off screen camera technology blocks a screen in front of the lens. Unlike the current perforated screen, it needs to see the rational application prospect of the market. The matching of new materials is also important, because based on the current characteristics of OLED screens, the use of conventional materials will affect the integration of screen colors, "this is not just the screen manufacturers need to work hard."
Folding screen mobile phone is another form of high expectations, which can be seen at least from the persistence of industry giant Samsung. Huawei has also launched commercial computers.
Although there are not many commercial models, many head mobile phone manufacturers have applied for patents of various folding forms from the design level so far, which shows that the industry is actively exploring.
Folding screen was concerned with the emergence of 5g in the early days, because the functions of mobile phones in the 5g era are more diversified. A lightweight, large or small mobile phone can better meet this positioning. However, the core consideration at present is more about application scenarios and hinge service life.
Liu zuohu pointed out to reporters that the biggest problem with folding screens is ecology. When the folding screen is opened, the adaptation of many apps is not very good, and the experience is not ideal.
In summary, Boyu, a consultant and analysis teacher of trendforce, told reporters that affected by the new crown pneumonia epidemic this year, as well as the impact of the shortage of panels and parts in the second half of the year, the market demand is dominated by medium and low-level models in the short term, so there are signs of slowing down in the update of some screen specifications.
"The past two years are the time for a large number of 5g mobile phones to be launched. Considering the price and the cost of the whole machine, the adoption and introduction of some new specifications will also be delayed. At present, it seems that the screen with high-frequency specifications should be one of the directions of supply chain locking, mainly to 90hz or 120Hz refresh rate. Because the space for the transformation of traditional mobile phone screen has become narrower and narrower, the next high-level mobile phone should make some new challenges and changes on the folding screen. In addition to the single fold optimization that has been mass produced, the launch of double fold or even roll up screens may be the focus of development in the next few years. " Fan Boyu continued.
Internet of things ecological group war
As mobile phone manufacturers have announced the launch of TV / smart screen, watch, TWS headset and other products, "there will be no more pure mobile phone manufacturers in the future" seems to have been implemented.
Although in 2019, the industry has no difference on the future of "all things in harmony" era, but the real rich category of connection is mainly from this year, especially the mobile phone manufacturers began to "break the circle" and move to connect the car.
Of course, it's just a connection to the car. Previously, Ouyang Kun, director of vivo software product strategy, said in an interview that mobile phones can be used as an ecological supplement, a computing power supplement and a collaborative partner of the automobile end in the future. He also stressed that vivo's positioning is not to do the OS of the car, but to do a good job in the coordination of OS and external services.
"There are two types of services in travel. One is Internet services, such as services needed for travel and business trips. Can you aggregate them? The other is to connect mobile phones with cars to provide a seamless experience." He explained.
Closer to the public may be the Internet of things connection experience in the current home and health scene. Liu zuohu thinks that there is no sooner or later to do the Internet of things ecology. From the current connection effect, Yijia's entry is not too late, and there is still a lot of room to play in the experience.
Oppo also made a similar statement when it released its first TV product within the year, and then announced that it would gradually reach cooperation with several car manufacturers.
"Connecting different products is a very challenging thing." Liu zuohu repeatedly stressed that in the face of the ecological layout of the Internet of things, the logic proposed by different manufacturers is slightly different, but the current core is that the connection experience between different devices needs to be more perfect.
"As long as one more device is added, its connection difficulty is an exponential change. So we choose to do a product rhythmically, and do the corresponding connection and experience well. I think Apple's seamless connection is very good. How to achieve such seamless connection on Android is the focus of our real strategy. " For example, he thinks that if the Internet of things can be connected to ecology with a water depth of 100 meters, then the connection capacity that can be achieved in the market at present is only 20-30 meters.
This year, the innovation and breakthrough of mobile phone manufacturers still has the potential, which is particularly important when seizing the first round of the 5g era. But at the same time, the changes of upstream supply chain and external environment also disturb the overall development progress of terminal manufacturers.
However, today, the development context of ecologization is becoming more and more clear, whether in the industrial chain collaboration of innovative technology or in the connection ecological process of the Internet of things in the future. It may not become an either or competition. What tests is the breadth and depth of the upstream and downstream ecological layout, the density of technology R & D deployment, and the thinking of collaborative opening between manufacturers.
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