Nancai Has Settled In More Than 1000 To Build A First-Class Financial Creator Community In China

Recently, with the collective settlement of Guangzhou state-owned assets matrix, the number of units settled in Nancai platform has officially exceeded 1000! It is only one year since it was launched. Why does Nancai attract thousands of financial big v?

Mainstream media gather thousands of voices

In 5g era, data and intelligence have become an irresistible trend of new media content production. Media convergence has entered the stage of cross-border development and unbounded communication. The content production mode of PGC + OGC + UGC has become the mainstream media standard configuration.

In order to further enrich the content ecology of Nancai all media group (hereinafter referred to as "Nancai group") and lay a content foundation for its intelligent distribution, big data and other businesses, Nancai platform came into being. As one of the benchmark projects of new media transformation of Nancai group, Nancai platform relies on 21 Financial clients for production and operation. It is the first financial content aggregation platform constructed and operated by mainstream media in Guangdong, Hong Kong and Macao. Since its launch at the end of last year, Nancai has extensively absorbed economic management departments, think tanks, financial institutions, enterprises, professional media, well-known scholars and we media to build an authoritative, professional, rich and standardized financial new media ecosystem.

Relying on the professionalism and authority of mainstream media, Nancai has been widely trusted and supported since its launch. Ren Zeping, chief economist of Evergrande and President of Evergrande Economic Research Institute, Guo Lei, chief Macro Analyst of Guangfa Securities, Yang Delong, chief economist of Qianhai open source fund, Jia Kang, member of the CPPCC Economic Committee, and other well-known experts and scholars took the lead in settling in Nancai; China Merchants Bank, Guangdong taxation, Tianfeng securities and other economic and management departments and financial institutions have successively joined in Nancai's "big family".

By the end of December, the number of nancaihao has officially exceeded 1000, with members covering important cities and regions such as Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong, reaching 150 million users of the whole network.

In order to further strengthen the communication and exchange among its members, since this year, Nancai has held more than ten online and offline collective entry ceremonies, which has initially formed its influence in the financial field.

Seeing through the general trend of Finance and Economics

The general situation of Finance and economics is changing. In the public opinion field with different opinions, the voice with clear insight is particularly valuable. To this end, Nancai platform encourages financial big V to express their own opinions and produce with the professional acquisition and editing team of Nancai group at the same time, so as to provide users of the whole network with deep and wide financial information and views.

In order to further increase the dissemination of high-quality articles of Nancai, so that users can keep abreast of the latest economic trends and gain insight into the global market trend, this year, Nancai platform has planned to launch a number of columns to collect high-quality content and sort out industry hot spots.

Through sub columns such as "daily financial news" and "opinion collection", the "Nan Cai Hao Lian Bo", which is launched at the peak of weekday evening, selects the most important financial information and the most accurate analysis articles of the day, and then makes a three-dimensional replay of the financial hot spots of the day from point to area.

Once praised by the Propaganda Department of the Guangdong provincial Party committee, the column of "big round table meeting" is launched irregularly around real-time financial hot spots. It gathers in-depth articles of Nanan finance company big V with topics as the axis, and decodes the market mystery behind the hot spots for users from multiple angles.

For example, at the meeting of the Political Bureau of the CPC Central Committee on July 30, the "accelerating the formation of a new development pattern with domestic and international circulation as the main body and domestic and international dual circulation promoting each other" was emphasized again. The "big round table conference" focused on how to understand the "double cycle" and launched a column of "decoding the new development pattern of" double cycle ". Cheng Shi, chief economist of ICBC international, made a detailed comparison of the similarities and differences between China's economy and that of the United States before and after 1913 through the Nancai No. article; Ren Zeping predicted that "the economy recovered moderately in the third quarter, the monetary policy was structurally loose, and the fiscal force was deployed for new infrastructure".

With content as the core, the column operation of Nancai provides users with financial information and insight into the general financial situation. At the same time, it has been recognized by many entry numbers. "Direct to the new third board" and "Millennium Investment Bank" have positioned the Nancai number as the first platform for their own content.

Platform enabling to build high quality creator community

High quality content is the fundamental to attract users, and enabling financial authors is the primary mission of Nancai platform.

With the collection of high-quality platform resources of Nancai group, Nancai has continuously provided efficient promotion and distribution channels for excellent accounts and high-quality articles. Since its launch, a number of high-quality accounts and articles have obtained massive exposure opportunities on important platforms such as the 21 Financial client, the 21st century economic report double micro, Nanfang finance and economics network.

In order to encourage high-quality creation in a timely manner, the platform also launched the "weekly hot article list" and "monthly financial focus hot article list", and selected the top 10 articles for promotion and recognition. Up to now, nearly 200 authors have been awarded manuscripts for their excellent content.

At the same time of empowering external authors, Nancai also cultivates and incubates a number of internal high-quality reporters and column numbers of Nancai group, and develops together with external authors. It builds a community of financial creators in which mainstream media, external authors and professional institutions coexist and share, realizes the symbiotic sharing of professional media, financial institutions and financial we media, and promotes the orderly and healthy development of financial creators' community.

In order to further amplify the voice of high-quality content producers, in July this year, Nancai platform has launched the "nancaihao selection 100 empowerment plan" relying on the 21 finance and economics client and the social media matrix of Nancai all media group, providing a series of personal services and support such as flow, technology, data, activities, bonus incentives, etc. for excellent settled in number authors and institutions, and concentrated on cultivating 100 The financial sector selects large-scale. The first 10 selected Nancai companies have taken the lead in enjoying the platform dividend.

In the new year, Nancai will launch such products as shared Manuscript Library, industry map and Financial Express to provide users with personalized data and content products. At the same time, Nancai will further expand the trial of cooperation mode such as knowledge payment, and look for high-quality financial content incubation projects to maximize the ability to settle in users 。

Ride the wind and waves together to build an authoritative, professional, rich and standardized financial new media ecosystem