What Kind Of People Can Become Internet Celebrities?

What kind of people can become Internet Celebrities? In many people's stereotype, the net red will be good-looking, the filter will become the scene of rollover.

Hu Chuliang is different. She never makes up in short videos. Sometimes she wears dark circles around her eyes. Sometimes she forgets to comb her hair. Once she cuts her bangs, she still doesn't forget to shoot the video. She often starts recording in her pajamas. Pajamas are always that set, the background is a door in the home, is a complete "anti routine" network red.

However, she has a lot of fans, including more than 7 million Weibo fans. Tremolo started playing in March this year and has more than 3 million fans. The Taobao store opened a few years ago has always been tepid. Last year, there were only two or three thousand viewers in the live room. This year, the double-12 sales soared to 4 million on the same day, soaring 1500 times, and selling 60 million in three days.

Now, at the age of 25, she runs a company, but she often works as a "hands off manager". She is not a model worker, and she does not want to live a workaholic life like Weiya and Li Jiaqi. The most difficult thing for her is to put down her mobile phone at night and leave her bed during the day.

"I may be a Buddhist net star." She is very much like the ordinary girl around us, but she won the lottery of the society.

Be famous as soon as possible

Sitting in front of her is Hu Chuliang, wearing light make-up. She is 170cm tall and weighs only 80kg. Even her flat chest is very in line with fashion aesthetics.

For a long time, thin was a problem for her. In high school, she was "fat" to 98 kg, but she could not cross the three figures. Her microblog nickname is "do not grow fat 11 Jin, do not change the name", seven or eight years have passed, never changed.

Hu Chuliang's online identity can be divided into three stages: Xiao Huang Ren, super girl and clothes seller. But the story begins with her mother becoming an Internet celebrity.

In 2011, Hu Chuliang went to junior high school. One day, she went home from school and turned on the TV to watch super girl. Suddenly, she found her mother Xie Yunfeng performing on the stage. "At that time, everyone was shocked.".

My mother told her family that she was going to travel with my little sister. I didn't expect to go to Changsha to participate in super girl voice. She claimed to be "the Chinese version of Susan" at the audition site. Her exaggerated performance left a deep impression on many people.

Xie Yunfeng is a nurse with a cheerful personality. When she was young, she loved singing. However, because she had two children at home, she did not have time to pursue stage dreams. Hu Chuliang's father was a long-distance driver, and it usually took ten days and a half months to go out.

Compared with the lively and outgoing mother, the father's love is more profound. His reserved program is to bring gifts to his daughter after a long distance home. My mother later liked to take part in the draft, and my father was the one who quietly supported her. From Hu Chuliang's perspective, the relationship between parents is a model of intimate relationship.

Because the mother loves acting, and by the way, she is very willing to be involved in cultivating children's interests. "When I was in primary school, every weekend, my mother would take me on the bus for more than two hours to learn Latin dance and electronic organ at the children's palace in the city." Hu Chuliang can't remember the details now, but the cultivation of her hobby has enlightened her music cell. Later, she learned to play guitar and sing by herself, which can be regarded as "like since childhood".

Hu Chuliang in her student days

Hu Chuliang, an independent personality, chose the interactive media design major of Sichuan Academy of fine arts when she applied for the university entrance examination, but changed to photography when she was a sophomore.

At that time, the wind of short video just blew, "friends like to play short video, she always ha ha ha ha, I saw those videos, I think I can try to shoot them." Character ghost horse Hu Chuliang, began to do short video, is one of the early players.

Let her become a small-scale network red video, is to imitate "don't speak human words" of the little yellow man, she is rich in expression, investment is just right, good at using props, for example, little yellow head has a few hair, she cut a few holes in the silk stockings, put them on her head, and plucked a few hair to expose them.

People with humor will always bring a little acting personality, and it is commendable that she can always catch people's laughter. Funny, became the label of this 18-year-old girl.

In the dormitory of the University, Hu Chuliang completed her original accumulation of fans.

There was a burden

In 2016, five years later, "super girl" was restarted. Hu Chuliang had an agreement with her mother that if she had a chance, she would stand on the same stage with her mother, so she became the first person to sign up for super girl. Wearing a "C-cup" sweater, she was on the microblog hot search at that time.

"But in fact, I have camera phobia." in fact, Hu Chuliang didn't enjoy participating in the Super Girl competition. On the one hand, she felt that she had the advantage of the previous fan base, and at the same time, she was carrying the expectations of her fans and her mother, which made her under great pressure.

Even after graduation, Hu Chuliang, as an excellent alumni of Chuanmei, was still nervous to forget her words when she shared her experience with her younger brother and younger sister.

In the two years of the rise of the Internet celebrity economy, many organizations went to Hu Chuliang and wanted to sign her as the anchor. After participating in the super girl, there was a brokerage company that wanted her to develop into film and television. "The other side said that to take this road, my face needs to be straightened, so I gave up the idea."

At that time, she was still a student. She didn't think too much about all kinds of life options. She basically refused, "in fact, I'm afraid of being bound." Those who have enjoyed the benefits of freedom are not willing to give them away.

She chose to do it on her own, and opened an online shop with her classmates to sell women's clothes. Although her income was not much, she made some pocket money, which would not turn her online identity into a ticket.

After graduation, her friend who opened a shop with her accepted the arrangement of her parents and went back to her hometown to enter a public institution. Hu Chuliang began to work alone. The reason why she came to Hangzhou is just because one of her fans said that she is in the business of operation. "If you come to Hangzhou, I'll help you open a shop." She came to Hangzhou. Later, she took over her brother and sister-in-law to help.

"When I first came to Hangzhou, I cooperated with a MCN organization for a period of time and opened a new beauty shop."

Hu Chuliang carefully explored another Internet red mode. During that time, she began to pay attention to her make-up in front of the camera, care about the shooting angle, and draft her speech in advance.

Once you start running a "beautiful" set of people, you lose the confidence to be yourself.

Beauty is a kind of capital, but its scarcity is not as good as a sense of humor. Although 25-year-old Hu Chuliang still laments her 20-year-old "really pretty", she doesn't want to take the selfie card as her bottom card.

After a year and a half, Hu Chuliang has always been in a state of screwing up. She feels that her personality has split: she has to play the role of a beauty blogger in a beauty shop; a clothing store must ensure that it has a new frequency; and she has to make funny videos. Three mountains pressure her inspiration, people become unhappy. Later, "I shut down the beauty shop."

She recovered her freedom and soon broke through the bottleneck and ushered in her own explosive period.

Buddhist Network red

Some people make online celebrities to make money, others to show beauty. In Hu Chuliang's place, her original intention is to have fun, so she has little to do with the label of "online Red".

In March this year, Hu Chuliang began to play tremolo. This time, her purpose was very clear, that is, to drain the online store. From the beginning, she told everyone that she was a woman's clothing owner. The first part of the video was funny and the second part was to show her clothes.

In half a year, Hu Chuliang has more than 3 million fans. Until now, this account is still managed by her own, basically fixed daily update rhythm. However, she often encounters situations where she doesn't know what to shoot. She is not used to writing scripts. She will think about what to shoot in advance, and then play on the spot.

"When I'm not sure what to shoot, I start to brush your comments, and many of them are summarized from the comments." For example, I've been talking about my "face square" and "flat chest" for many years. Because there is no net red baggage, so Hu Chuliang has no facial anxiety. When it comes to self darkness, she never hides and tucks in and attacks her own shortcomings accurately.

At the beginning of this year, Hu Chuliang's team had less than 30 people. With the growth of the number of fans of tremolo, more and more people knew that she was a "clothes seller". During that time, the number of live viewers began to increase, from thousands to 230000, then to more than 100000.

This year's double 11 front is particularly long. During this period, Hu Chuliang has broadcast 8 live games, each of which lasts more than 5 hours, which is a strength she has never had before. In last year's double 11, Hu Chuliang made 3 million transactions, and this year's double 11 alone made 30 million transactions, 10 times that of last year.

Hu Chuliang became famous in the first World War of women's clothing category and was ranked in the top 20 of the trade turnover list. It was not easy for a new store. She made great efforts to prepare double 12 and completed the turnover of 60 million yuan.

For this achievement, she smashed her mouth, blushed and said that she was not particularly satisfied. "Originally, we wanted to impact 100 million yuan. The goal is to set a bigger point." After the event, the team found that they had made a mistake in the selection, and all the main products were put on the down jacket. Although the customer price was high, it did not drive the sales of other products. "Well, I'm very satisfied."

Hu Chuliang's live studio is now broadcast from 8:00 a.m. to midnight every day. Now there are five anchors in her shop, and they take turns every day. Hu Chuliang will parachute in the new night. Sometimes she will play guitar and sing for everyone in the live room. The rest of the time, she mainly works at home and makes short videos.

Hu Chuliang and the anchors of their family

When she needs to be on the live broadcast, Hu Chuliang usually goes off the air at about two o'clock in the morning, and then reconvenes with the team. When she comes home and lies in bed, it's almost four or five o'clock. But if she doesn't live, Hu doesn't have to adjust the time difference. She is used to staying up late and getting used to the biological clock of "going to bed at four or five and getting up in the afternoon" because the peak of inspiration for making videos is in the early morning.

On the question of whether there is financial freedom, 25-year-old Hu Chuliang nodded hesitantly and was asked what the changes in life were. "It's just a lot of things that I didn't buy before, but I'll buy them now." One of her recent expenses is to buy a chanel bag of more than 10000 yuan. "Sometimes, when you wear it, you need to use it."

Compared with many net celebrities who like to bask in luxury bags, Hu Chuliang is not as simple as a 25-year-old girl with financial freedom. If it wasn't for the interview, "I don't usually wear makeup. I only do it before I go live. I seldom buy clothes. I basically wear my own home."

There is no net red package, is her personal equipment, but also her protective color. It is a gift given to her by this era that she can achieve her goal by acting with her true colors.