Test Water "Internet + Finance" Bank Of Qingdao Seizes The New Retail Era

In recent years, the competition in China's credit card industry has become increasingly fierce. In the second half of the competition, major banks are digging deep into the stock value, trying to seize the competitive advantage in the new era of retail finance.

In December 2020, the number of credit cards issued by Bank of Qingdao exceeded 2 million. In 2018, the highly forward-looking credit card business strategy of "Internet + finance" of Bank of Qingdao, relying on the pioneering "pure online" credit card issuing mode, realized the rapid development of credit card business of Bank of Qingdao in only two years, and ranked in the forefront of urban commercial banks in China.

Under the background of industry competition saturation, how does the credit card of Bank of Qingdao obtain the core competitive advantage and realize the rapid growth and breakthrough?

Meituan is the first cooperative bank to create "life consumption scene card"

In September 2018, the credit card of Bank of Qingdao was officially launched. As the first credit card focusing on life consumption scene in China, once launched, it has attracted the favor of many young users.

Among them, the meituan co branded card of Bank of Qingdao promoted by the platform is the first big move in the new financial field after the listing of meituan. As the first cooperative bank of meituan in this field, with the help of meituan's ultra-high frequency passenger flow and scene, Bank of Qingdao accurately connects the target customer group, reduces the cost of customer acquisition, seizes the entrance of consumption scene on terminal C, and redefines the card issuing mode with internet thinking.

At the same time, with the help of big data, scientific modeling, large-scale retail credit risk management technology and other advantages, Bank of Qingdao has significantly improved its whole process risk control capability based on Internet, providing strong support for subsequent operation.

First of all, the country focuses on life consumption scenarios, cooperates with meituan to enter the new financial field, and constantly improves its risk control ability in the whole process With long-term vision and accurate timing, the credit card of Bank of Qingdao has left a solid footprint on the road to rapid development.

Keep up with the demand of "afterwave" and create "Finance on the tip of the tongue"

In 2020, the epidemic has changed many people's lifestyle and consumption habits, and the offline consumption of residents has been greatly impacted, and online consumption has become a new hot spot.

According to relevant reports, affected by the epidemic situation, the consumption structure of Shandong users has changed significantly this year. "Lazy economy" and "house culture" are in vogue. Young users are more and more used to the consumption habit of enjoying life service without leaving home. Among them, the most prominent is the new consumption form represented by takeout and home service.

As a leading e-commerce platform for China's life services, meituan's local life services have already penetrated into all aspects of daily life, meeting the current new consumption needs of users.

Different from the credit card promotion business of mainstream banks, the credit card business of Bank of Qingdao, as the "back wave" in the industry, chose meituan as the starting point at the beginning of issuing cards, selected the pure online card issuing mode, deeply focused on meituan scenes and meituan users, accurately reached the "life" needs of local users, and created a series of food rights and interests around "eating" Home brings better life experience.

Science and technology innovation industry leading, online approval integration of Internet spirit

In August 2020, the authoritative organization "Asian Banker" in Singapore published the list of Asian bankers' awards in China. The meituan co branded credit card of Bank of Qingdao won the award of "China's best co branded credit card product" and won the unanimous recognition of the industry.

Behind the rapid development, we can not do without the leading level of scientific and technological capabilities. The efficient approval system has realized the real-time approval of 90% + customers by the system. Among them, 80% + customers complete the approval within 30 seconds, far exceeding the industry average level.

The real-time and rapid credit card approval system of Bank of Qingdao has deeply integrated the Internet and financial attributes, making "online application, second batch and second use" become the new feature of credit card, and users can enjoy more convenient and fast financial services. At the same time, relying on meituan big data analysis, the Bank of Qingdao credit card has always adhered to the user demand-oriented, and has continued to develop the life scene that young users like.

It is understood that the credit card of Bank of Qingdao is still increasing its investment in information technology, is committed to creating a "new engine" for high-quality development through scientific and technological innovation, and is fully assisting the transformation of "big retail" of Bank of Qingdao.

In the fierce competition, it is not easy to highlight the encirclement, and it is more difficult to overtake on the curve under the impact of the epidemic. Using Internet thinking to seize the entrance of consumption scene on the C-end line, with a forward-looking vision and with the help of scientific and technological innovation, it constantly shapes its own development core competitiveness and accurately meets the needs of modern users. The credit card of Bank of Qingdao has always been actively innovating and taking the lead in the credit card market of urban commercial banks in China.

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