Create A "Tonglu Model" For Knitting Transformation And Upgrading

Qi Li said that under the new development pattern, the construction of China scarf city is an important move for Tonglu to seize the new opportunity of "double circulation", accelerate the integration of the Yangtze River Delta, and focus on the "combination fist" of the transformation and upgrading of the knitting industry, aiming to create an industry innovation platform for the deep integration of enterprises and the market, the effective connection of production and sales, and the simultaneous development of online and offline industries. Next, Tonglu will continue to give full play to the advantages of hengcun knitting in terms of product quality, production capacity, industrial agglomeration and product price, adhere to innovation, practice internal skills, deeply plough the market, constantly improve the industrial chain, innovation chain and service chain, spare no effort to promote hengcun to build a 10 billion level strong knitting Town, and strive to build a "Tonglu model" for the transformation and upgrading of China's knitting industry. 　　

At the event, Shao Zheng, Secretary of the Party committee of hengcun Town, introduced the positioning and planning of China scarf City, as well as the competition and awards of the 2nd hengcun international scarf design competition of Yuantong Express cup. 　　

At the scene of the event, China Wool Textile Association awarded hengcun the title of "China's scarf town"; at the same time, it launched the China scarf city live broadcast competition; signed a number of new projects; held the Tonglu hengcun fashion knitting industry alliance consultant appointment ceremony, Yuantong Express Education Fund donation ceremony.

Finally, Fang Yi announced the official opening of China scarf city. It is understood that China scarf city is located at No.20 xujiabu Road, hengcun Town, with a total investment of nearly 150 million yuan and a construction area of 25000 square meters. It has 153 shops, equipped with e-commerce, live training, industry university research cooperation room, activity center, knitting party construction Museum, and office area of operation team. Different from the traditional market model, scarf city can provide enterprises with platform docking, training, incubation, talent introduction, investment and financing, supply chain, logistics, video content production, production, research and training, etc., and will be built into an industrial public sharing platform integrating manufacturers, offline businesses, live broadcast institutions and online sales.

At the same time, the 2nd hengcun international scarf design competition of Yuantong Express cup was held.

Hengcun Town, with wool, cashmere and wool type chemical fiber as raw materials, has outstanding characteristics of knitted small three pieces (scarf, hat, gloves) and other products. After more than 40 years of development, it has formed a large-scale industrial cluster, and has successively won the National Top 1000 towns, China's famous knitting Town, China's export sweater manufacturing base, China's knitting (scarf, hat and glove) innovation base, and China Hometown of scarves and other honorary titles. It is understood that in order to enable hengcun knitting small three pieces (scarf, hat, gloves) fashion leap, attract more professionals to participate in product design and development, and promote industrial transformation and upgrading, in the second half of 2020, under the guidance of China Textile Association, hengcun held the second hengcun international scarf design competition of "Yuantong Express Cup".

After the evaluation of the jury and online voting, the competition has selected various awards. The competition is divided into two groups: physical works and draft works. Three gold awards, five silver awards, eight bronze awards, one best creative award, one most potential market award, two network popularity awards and ten top ten designers of Tonglu County were selected in the competition. Two gold prizes, five silver prizes and seven bronze prizes were awarded by the group. Hangzhou business school of Zhejiang Business University and Zhejiang Media College won the excellent organization award of the competition.

It is worth mentioning that the scarf competition has added new elements. Yu weijiao, chairman of Yuantong express, is a native of hengcun. Over the years, Yu weijiao has been deeply concerned about his hometown and the textile industry in hengcun. He has made suggestions on the development of hengcun textile industry for many times, and sponsored this international scarf competition. At the event, Yu weijiao said that he hoped that the entrepreneurs in hengcun would adhere to their original intention, maintain their determination, and forge ahead bravely to turn the knitting industry into a century old industry. As a social circulation system, express logistics will continue to realize smart transformation and help hengcun enterprises to open up the supply chain, coordinate the production chain and create the value chain, so as to achieve greater development.

As the first innovation base of Tonglu integrating online shopping, offline experience, commodity selection, online celebrity training, cultural and creative party building, and smart cloud warehouse, China scarf city is committed to creating a demonstration window for the transformation and upgrading of traditional industries. Under the new situation of national "double cycle" development, under the guidance of the new orientation of China's textile industry, through the new gathering of resources and energy in China's scarf City, and the fashion empowerment of "Yuantong Express Cup" scarf design competition, hengcun knitting will be born into the sun, ushering in new development opportunities, and making new contributions to beautifying and warming human beings.