Fashion Shenzhen: A Brand New Version Of 2021 For The Guests Who Will Attend The Exhibition

"Fashion Shenzhen" fashionshenzhen series activities fashion Shenzhen show the runway fashion week

Nest showroom · independent designer exhibition hall Dawan District fashion industry summit fashion Shenzhen · award, July 7-9, 2021, Shenzhen Convention and Exhibition Center

Fashion industry, as a highly integrated body of humanistic expression and commercial value, is the comprehensive expression of urban economic development. Shenzhen fashion industry, as the cradle of China's top middle and high-end fashion brands, has more than 2500 brand enterprises with a total sales volume of more than 260 billion in 2019; the market share of brands in the first-line shopping malls in large and medium-sized cities in China exceeds 60%.

Fashion Shenzhen exhibition has been deeply rooted in the industry for 21 years, and witnessed the commercial success of brands such as masfield, Yinger, winner, and GELIS. In this fertile land, in the future, it will help more brands to achieve success.

It is upgraded from trade exhibition to business system covering the whole chain of fashion industry - "fashion Shenzhen" series activities, and consists of five major projects: Fashion Shenzhen exhibition, the runway fashion week, Dawan District fashion industry summit, nest showroom · independent designer exhibition hall and fashion Shenzhen · award.

Rooted in Guangdong, Hong Kong and Macao Bay area and pilot demonstration area, seizing the significant historical opportunity of "dual zone driving", based on the accumulated energy of China's fashion supply chain, and with the help of technological breakthroughs and consumption reform, "fashion Shenzhen" will continue to improve China's influential and creative professional business and exchange platform for fashion industry, and help to build Shenzhen as a city It is a world-famous new fashion industry capital, and will work with industry colleagues to explore and build a sustainable business development road for China's fashion industry.

　　 2021 fashion szshow

Fashion szshow, full name of China (Shenzhen) international brand clothing fair, is a professional fashion trading platform in "fashion Shenzhen" series activities. With the core positioning of "brand oriented, original boutique, commercial landing and trend leading", the Shenzhen fashion show serves enterprises to continuously improve resource allocation and optimization from the key links of raw material supply, product research and development, production and manufacturing, retail operation, brand construction and maintenance, so as to promote the efficient, sustainable and benign development of China's fashion industry ecological chain.

In view of the subdivision demand of enterprise development in supply chain and retail link, 2021 fashion Shenzhen exhibition is divided into 3 theme exhibitions of "selected brands", "industrial value chain" and "noodle accessories", and 9 sub exhibition areas. The nine pavilions are fully opened, with an exhibition area of 110000 square meters. More than 1800 brands, designers and supply chain enterprises from the world are gathered to participate in the exhibition, providing accurate matching for the participating enterprises Order acquisition, business channel development and brand promotion resources, seize the market opportunity.

　　 Selected brand exhibition

Gather mature commercial brands and independent designers to meet the needs of retail channel expansion and brand promotion, match business development resources, and help design spiritualize into commercial value. The exhibition area is divided into Shang (fashion for beauty) and type (tidal force).

　　 Fashion---- Fashion for beauty

Gather representative mature commercial brands.

It has unique design, self-culture, standardized business model, and fully demonstrates brand concept and series products;

Explain the backbone of Chinese fashion design.

　　 Type - tidal force

Select and display the works of fashion designers with unique style and market development potential at home and abroad, and the designers will speak in this exhibition area.

Docking buyers, channel providers, KOL, media, strategic investors, etc. to achieve business success.

　　 Industrial value chain Exhibition

Gather quality exhibitors in ODM / OEM supply chain to create a business platform for receiving orders, help sign orders on site and deal in the later stage, and link the whole industry chain of clothing and apparel upstream and downstream.

　　 Manufacturing -- modern manufacturing

Select ODM / OEM high-quality manufacturers who respond to market trend quickly.

Textile and garment manufacturing enterprises covering fur, down, overcoat, knitting, jeans and other ready-made clothing categories can efficiently complete the order output.

　 Craftsman -- design attitude

The collection of original designers' artistic creativity and business sense of product series.

Display original designer works with distinctive style in design, fabric, technology, silhouette, etc., and accurately connect with OEM orders, wholesale and channel buyers.

　　 Decoration -- the whole decoration world

Strictly select high quality lifestyle brands.

From shoes, bags, accessories to home products, the unique creative design makes clear interpretation and interpretation for high quality life aesthetics.

　　 Chain industry supporting

It includes the upstream and downstream service providers from the aspects of design and development, production and manufacturing, marketing and operation.

Exhibitors include enterprises from trend prediction, creative marketing, manufacturing and processing to information intelligent products, providing tailor-made service system and efficient solutions for the clothing industry.

　 Enjoy -- home life

Select high-quality fashion sports, leisure wear, fashion home wear, underwear, parent-child clothing and other household sports and leisure products with high market demand.

It provides a one-stop shopping place for the category expansion of fashion business, and helps enterprises to efficiently transform the diversified and scene segmentation business opportunities of fashion consumption demand.

　　 Noodle Accessories Exhibition

From the design side and the consumer side, we optimize fabrics and accessories, look forward to the future trend evolution logic, meet the style and quality requirements of enterprises in R & D and production, provide one-stop solutions and services, and help the industry deepen and upgrade.

　 Brocade -- high end noodle accessories

Gather the top fabric manufacturers and traders in the local and international scope.

Display high-end fabrics with rich creativity, exquisite craftsmanship and sustainable development materials, inspire the infinite inspiration of fashion design, and inspire the creation of unique fashion ready-made clothes and customized products.

　　 Original -- fashion accessories

Display a complete range of fashion accessories.

It is widely used in the research and development of fashion men's and women's wear, sports function, leisure sports, formal dress and evening dress, which can fully meet the specific needs of clothing brands, designers, manufacturers and other fabric buyers.

　　 Highlights: business matching

The organizers of fashion Shenzhen will actively create convenient and efficient business matching services, select excellent brands and high-quality buyers in advance, and provide business docking services, so as to achieve mutual benefit and win-win cooperation.

Before the exhibition, the organizer will conduct one-to-one communication and sorting on the business needs of the matching specialists, and make matching recommendation in advance through the official business matching system according to the needs of both parties. During the 3-day exhibition period, we will develop exclusive exhibition routes for professional buyers, provide one-to-one on-site docking services, organize on-site special docking meetings and face-to-face business negotiations. After the exhibition, one-to-one follow-up will be carried out to ensure the efficiency of exhibition and purchase.

Trend release 　

Fashion originates from fabric. The change of fashion trend comes from the continuous innovation of fabric technology

Fashion accessories trend area shows the chain reaction changes brought by the navigation trend of fashion concept, sustainable fashion, function, technology, color, accessories, etc., from different levels to show the trend change, enlighten the fashion connotation and fashion thinking pattern, and further promote the sustainable and healthy development of brands, industries and industries.

　　 FASHION HOLIDAY

Fashion holiday, located in the independent exhibition area, is jointly built by Shenzhen fashion organizers and a number of fashion life brands.

It contains environment-friendly, cross-border, trendy and interesting social scenes, so that the elites in the industry can share and communicate and negotiate cooperation in a relaxed and pleasant atmosphere.

　　 The runway fashion week

　　THE RUNWAY FASHION WEEK

The runway show will be upgraded to the runway fashion week in 2021, with an additional period of 5 days (July 7-11).

Nearly 100 show shows, nearly 100 brands and designers show the latest series of finished products. According to the type and positioning of enterprises, the runway show in hall 5, the runway in hall 1 and the small show in hall 3 are divided for fashion release.

The runway fashion week is a grand exhibition gathering the fashion culture industry. It is also a dynamic exhibition activity focusing on the latest product release of commercial brands and independent designers. It conveys the brand design concept to buyers and fashion media and shows the strongest core of the brand. In the future, it will become a more national fashion cultural industry exhibition event.

The five-day fashion week of the runway is created by the organizers of fashion Shenzhen and the industry's senior show and guide team.

The hardware space of the runway show is located in hall 5 of Shenzhen Convention and Exhibition Center (Futian) with an area of 7500 square meters, which matches the high standard professional services and supporting hardware of the four international fashion weeks.

Flexible creative release display mode, create a high-level brand conference, convey brand design concept to buyers and fashion media, and show the strongest core of the brand.

　 Nest independent designer exhibition hall

　　NEST SHOWROOM

Nest showroom · independent designer exhibition hall in 2021 will make a new appearance in fashion Shenzhen.

Nest showroom · independent designer exhibition hall is created by fashion Shenzhen, providing rich brand resources for buyers and building a communication platform for buyers and brand display and negotiation.

Nest showroom · independent designer exhibition hall selects brands layer by layer. In the 3-day exhibition period, the invitation system is adopted for buyers, which is only open to brands, professional buyers and media that have passed the independent audit, so that the brand can accurately connect with high-quality buyer resources, obtain accurate orders, and meet the high-standard and fine-grained business needs of fashion buyers.

Nest showroom · independent designer exhibition hall is mobile, planted in the exhibition, and will also be displayed in China's important fashion industry hotspots due to business opportunities. Nest means the breeding of a mature and influential designer.

The exhibition hall of nest showroom · independent designers will continue to excavate and discover outstanding and new Chinese designers, gather domestic leading and representative designer brands, and show fashion and creative inspiration in the space of creating art installation, so as to transform artistic expression into commercial success and brand influence.

　 Dawan District fashion industry summit

　　GBA FASHION SUMMIT

Dawan District fashion industry summit, upgraded from the original "fszs forum", is one of the series of activities in Shenzhen. Founded in Shenzhen in 2001, Dawan District fashion industry summit focuses on the opportunities and possibilities of sustainable development of China's fashion industry in various historical stages. It has become an important annual industry information exchange and networking platform for Chinese fashion leaders.

For 21 years, Dawan District fashion industry summit focused on the long-term development of China's fashion industry, praised the long-term entrepreneurial spirit, and always focused on helping the operators to grow continuously.

The summit, together with industry authoritative scholars, brand operators, independent designers, supply chain managers, channel retailers, industry media and other opinion leaders, analyzed and interpreted the macro environment, national policies, humanities and arts, scientific and technological breakthroughs, consumer market, brand building and maintenance, supply chain upgrading, and enterprise efficiency.

In this way, the industry colleagues can obtain the latest market information in a frank, open and positive communication atmosphere, broaden the cognitive boundary, get to know mutually collaborative and win-win contacts, and obtain business inspiration and solutions for sustainable development.

　　 Shenzhen Fashion Awards

　　FASHIONSHENZHEN AWARDS

Fashion Shenzhen award is the highest award in the industry newly launched on the basis of "fszs industry award".

Fashion Shenzhen · award highlights "focus on innovation" The business spirit of "excellence" is recommended by the fashion Shenzhen organizers according to the industry colleagues, integrating the business performance of enterprises, product R & D capabilities, brand communication capabilities, industry platform services and other dimensions, combined with authoritative industry experts selection and online voting forms, to recognize those who have made outstanding contributions to the industry in product development, design creativity, quality control, commercial operation, industry responsibility, etc Enterprises, brands, designers, distributors and strategic partners.

Since its establishment in 2001, fashion Shenzhen has been accompanying China's garment industry for 21 years. In 2021, fashion Shenzhen officially launched a new pattern, based on Guangdong, Hong Kong and Macao Bay area, radiating the whole country and looking at the world. The five major projects will continue to focus on the industry direction and enterprise development needs, provide industry colleagues with a broader industry vision and meet the opportunities of the times.