Will The Development Pattern Of E-Commerce Be In The Direction Of "You Have Me, I Have You"

Just now, a source disclosed that the special edition of Taobao has registered a wechat app, and the app will support users to pay by wechat after it goes online.
The above people provided a screenshot of an important notice sent to merchants by Taobao special price version.
? ? In order to help the business growth, meet the diversified shopping needs of consumers, expand the diversified commodity sales and payment channels, and create an open and transparent business environment, Zhejiang Taobao Network Co., Ltd., Taobao (China) Software Co., Ltd. and their affiliated companies (including Hangzhou) have signed the agreement on the opening of e-commerce bank accounts State today store supply chain management Co., Ltd. plans to open Taobao special price version applet (the name of wechat applet may change, subject to the actual display) and support payment channels such as wechat payment of Taobao special price version app under specific scenarios.
In addition, in order to solve the problem that merchants sell goods through wechat applet channel and buyers pay through wechat payment channel, businesses need to sign relevant supplementary agreements and contracts with Taobao special price version.
It is reported that e-commerce bank is China's first commercial bank with core system based on cloud computing architecture initiated by ant group as a major shareholder. As one of China's five private banks approved by CBRC, it officially opened on June 25, 2015. Different from Alipay, wechat payment and other third-party transaction tools, the main function of online banking is to provide business loans and other financial services.
This important notice explains two important information: first, Taoxi platform has registered wechat applet; second, the platform supports wechat payment. If true, it is of epoch-making significance for Taobao and wechat, which have been blocking each other and building a Berlin wall between them.
Yibang power tried to find relevant small programs in wechat, but there are no small programs related to several Taoxi companies in the notice.
Some people close to the wechat app said that the app has not been officially launched. Previously, the name of the app was "to be determined". However, the current registration process is still unknown, and we will wait for the follow-up.
In addition, practitioners of e-commerce platforms believe that this small process of "breaking the dimensional wall" is really possible, because wechat, as the provider of payment services, should be open to Taobao's special edition, because for wechat, it is also an opportunity to supplement the trading scene.
However, Yibang power found that some merchants settled in Taobao special price version have not received relevant notice when they understand the above situation with merchants.
Yibang power learned that in app store, Taobao special edition has already ranked third in the free list, second only to pinduoduo and wechat. According to public data, the annual number of active buyers of Taobao special edition exceeded 100 million in November last year, and it was only seven months before Taobao special edition was launched.
In fact, before and after the Spring Festival, there are news that Taobao's special edition has made a wechat app. At that time, a small program named "picking value" with "Taobao special price - Alibaba's shopping platform" on its home page appeared in wechat. The developer of the small program was "Hangzhou today's supermarket supply chain management Co., Ltd." which was 100% controlled by tmall. However, soon, the applet suspended its service "because the selected category does not conform to the operation content of the applet".
As we all know, the game between wechat and Taobao has always existed. Since the early years, Taobao commodity links can only be shared to wechat environment through Taobao password. Users have to copy and paste the Taobao password into Taobao app to purchase. However, the "mischief" of Taobao wechat in 2013 was actually Taobao's "taking the lead" and officially closed the channel of wechat jumping to Taobao page. The official reason is that "the reason for blocking is that a large number of users respond. Most of the Taobao links sent by wechat public platform are forged Taobao stores, and some users suffer property losses, and even payment accounts and passwords are stolen."
After this "service", the two sides have not yet reached a "reconciliation". To some extent, this not only causes the separation of user experience, but also marks a huge separator for the trend of the two ecological business models.
As time goes on, wechat has become the "infrastructure" of social traffic, with various modes of social e-commerce, brand private domain traffic and wechat business. Taobao has become the "superstructure" of e-commerce, the online retail market of China's * * and the most complete online commodity Library in China.
On October 18, 2019, wechat upgraded the "strictest" external link content management standard of wechat on October 18, 2019, and strengthened the crackdown on illegal measures such as induced sharing, downloading, jumping, illegally obtaining and using user data and information. Obviously, every ecosystem, including wechat, will take the trading closed-loop as the final path to verify the efficiency of the business model.
And this game as long as 8 years, may be about to end from Taobao special edition into wechat ecology. Does this really mean that the big pattern of e-commerce will develop towards the logic of "you have me, I have you"? How far will the so-called "great opening up" go? These questions still need time to answer.
As of the time of publication, Taobao and wechat have not given a clear reply.