Chic: We Invite You To Meet In Shenzhen In August

Yang and Qi Zhe, products are spring. On March 19, 2021 (spring) of China International Clothing and apparel Expo was closed. With 905 enterprises and 932 brands, countless business opportunities were interwoven to explore the development direction of the industry, which brought a lot of spring to Shanghai, and once again showed the strong vitality and "new" force of China's clothing industry.

2021 is the first year of the 14th five year plan, and a new journey of building a socialist modern country in an all-round way is about to start. In the new period of development, China's textile and clothing industry has established a new positioning, that is, the pillar industry of national economic and social development, the basic industry to solve people's livelihood and beautify life, and the advantageous industry of international integration and development. Facing the future, we need to provide consumers with excellent quality and performance products, as well as full emotional experience to promote consumption upgrading, so as to enhance the high-quality development of the industry.

This trend is also shown in chic2021 (spring). We can see that, from the source to the intelligent manufacturing, from the product to the terminal, every link of the industrial chain has digital support, and the technology empowerment has been deeply rooted in the hearts of the people. We can see that the environmental awareness of brands and enterprises is particularly prominent after the epidemic. Whether it is "food grade" safety fabrics, fruit dyeing, grass dyeing, or multi clothing in design, sustainable fashion has gradually entered the hearts of the people, More and more enterprises pay attention to the exploration of Chinese culture and national trend, especially through the joint name with classic IP to seek spiritual resonance with consumers. The images of Chinese characters, Wukong, zodiac, black cat police chief and other images leap into the product design, and cultural self-confidence impresses people's hearts. We can see that whether it is chic's live broadcast exhibition, hand in hand shaking to move the studio into the exhibition hall, or created by Internet Celebrities We can see that in addition to major industrial clusters and professional markets, more and more industry sharing and cooperation platforms are emerging, and industrial chain collaboration has won people's support All these things interweave a blueprint for the development of China's clothing industry.

Show: "I have all your needs"

Innovation is the "perpetual motion machine" of industrial development. The newly upgraded nine in-house exhibitions and two characteristic exhibition areas in chic2021 (spring) have formed a more powerful joint force, which shows the strength and ability of China's clothing industry.

As half of the fashion industry, chic men's show presents a more diverse and inclusive men's wear world. Classic business wear ushers in the era of texture, with extreme tailoring to bring advanced experience; fashion trend men's wear carries more design elements and color matching theory, winning by youth.

The unique advanced experience, the never fading craftsmanship, the personalized customization of thousands of people, chic customization and professional fashion show bring a strange and familiar world to the audience with the concept of scene based venue design and full of sense of science and technology, as well as the collision between traditional technology and modern technology.

Through chic women's wear exhibition, we can see that the domestic women's wear market presents the trend of brand and high-end development. The professional markets from Hangzhou, Zhengzhou, Shenzhen and other places gather local brands to participate in the exhibition. The once relatively low-end wholesale outlets have completed the gorgeous turn of brand operation and "double quality" improvement of fabric and design, and win the women's wear market with the advantage of ultra-high cost performance A large share.

Chic winter fashion show is a collection of many excellent brands and strength clusters of winter clothing categories, focusing on the diversified and fashionable development of winter fashion. In the process of technological innovation and style change, chic winter fashion shows the beauty of fashion with the coexistence of temperature and style.

Chic children's wear and school uniform show makes the children's wear field, which was considered as the blue ocean market of the clothing industry, is particularly competitive. Not only do the famous brands carve up the "cake" one after another, but also the rising stars emerge in an endless stream. Even the school uniform market, which was originally not attractive, has become a "battlefield" for brands and manufacturers to compete for design and flaunt their creativity.

Design and production enterprises of various categories and fields gather in chic supply chain exhibition to integrate intelligent technology and fashion elements, create distinctive high-quality products and international fashion style, and present the unique charm of "intelligent manufacturing" field in the innovation and reform of made in China.

In chic original design exhibition, hundreds of original brands jointly create an art palace belonging to "original in China", covering all categories of clothing, shoes, hats, bags, etc., and the whole mode of online and offline, mass production and customization, so as to let the audience feel the beauty of originality in the new era.

A number of Guochao elite brands gather in 2021chic fashion brand exhibition, which fully demonstrates the most representative brand image and strength of Guochao clothing. At the same time, the exhibition will spare no effort to build a vast platform, so that all the people who come to the exhibition can take what they need and jointly create a new spring of Guochao brand.

Chic Accessories Fair brings together nearly 20 related exhibitors from all over the country, covering hats, gloves, jewelry, scarves, umbrellas, household goods and other good things for life, so as to meet the one-stop group goods demand of buyers, designers, C stores and franchise stores. These practical categories show an overall trend of paying more attention to the appearance design. The "easy to use" is the minimum standard, and "pleasing the eyes" is the essential element. Life is fashionable everywhere, which reflects not only the substantial improvement of people's living standards, but also the witness of the improvement of relevant supporting industries. Most of these exhibitors have cooperation experience with famous brands such as H & M, cos, arket, target, etc., with advanced manufacturing capacity and reassurance.

As the biggest tool to meet the overall shape requirements of consumers, chic bags and shoes show is full of highlights. No matter whether it is to break the dull package payment or the enough amazing shoes, the exhibitors use the design to clarify the style positioning, and at the same time, they form a mode of issuing on behalf of customers and quickly returning orders, so as to meet the diversified needs of consumers in an all-round way, and accumulate strength for the market after the change.

The "cowboy world" exhibition area focuses on classic fashion, integrates changeable characteristics into the gene of the times, and explores the infinite possibility of sustainable development while deconstructing the trend. From the road of fashion to the road of environmental protection, the denim industry constantly enriches its own characteristics and endows the classic elements with new charm.

AI face recognition, 3D modeling, digital printing, intelligent cutting machine, 3D fitting mirror In the "link to the future" exhibition area, the traditional clothing industry has transformed into a science fiction film scene. At the same time, it covers all kinds of clothing industry supporting resources, such as hanger, security, lighting, etc., to provide a helping hand for the informatization, scientization and intellectualization of clothing.

Business: "I know your requirements best"

The most impressive thing about chic2021 (spring) is that people are full of people for a long time. No one has leisure time to wander around. Only in the process of negotiation and on the way to negotiate with each other, this is the business scene of chic exhibition!

Due to the epidemic situation, businesses are eager to accumulate orders for "volcanic eruption". The four major pavilions can accommodate tens of thousands of visitors. On the booth, perhaps anticipating the demand of this year, brands have sent more employees, but they are still overwhelmed. It is normal for a few waves of audience to surround an employee. It is normal to go straight to the theme without greeting and get soft orders.

The 54 business docking activities are the "hot spot" of chic. Netease's strict selection, xiaohongshu, shuoyin, chaopai soulgoods, Tanni women's clothing, handu clothing, yunshang, Tianli commerce and overseas buyers It's not uncommon for the venue to be full and to queue up with merchants to get the number. It's not uncommon to extend the original time of 20 minutes to 1 hour.

Yunshang · Wuhan International Fashion Center organized more than 30 head merchants and designers to come to chic, and set up a special docking meeting at the exhibition to connect various industrial chain resources such as accessories, design, development and clothing. As an in-depth operator of fashion industry, yunshang said that it will carry out more in-depth cooperation with chic in the future to empower clothing merchants and designers in Central China.

Tianli commerce and trade mainly came to connect with accessories and luggage enterprises, and connected with more than ten suppliers one by one, which also made their eyes shine. "There are enterprises that focus on personal customization of accessories and realize B2C lifetime warranty, which is the trend of future consumption; another enterprise combines DIY and yoga, with novel and advanced concepts, which are the high-quality harvest of our exhibition." Tian Li business said to meet Yu Di.

Tanni women's wear and chic have been linked for a long time, "the economic and trade docking of the exhibition is more and more accurate." Wang Xin, senior manager of Tanni women's wear, said that the company has reached preliminary intention with 5 of the 12 suppliers to be connected this time, "in the process of docking, the manufacturers who can accurately express their own production advantages and show higher desire for cooperation are the most touching." Wang Xin said that he would definitely come back to participate in business docking activities.

There are so many feedbacks, such as inside the booth, docking area, online, rest area Chic business is everywhere, reflecting the pragmatic efficiency and vitality of chic exhibition!

Service: "I will guard your peace of mind"

Wind and rain, the original heart like a rock. Affected by the epidemic situation, chic2021 (spring) is also faced with great pressure, but the heart of serving the industry, as always. Real name authentication, face recognition, temperature measurement and code measurement, continuous reminding of wearing masks, and increasing volunteer counseling to ensure that every audience can enjoy the exhibition.

Through chic applet, official wechat subscription number, electronic journal, and live pictures and videos, we can fully open online and offline exhibitions, real-time exhibition viewing, publishing demand, and linking commerce and commerce, breaking the boundaries of time and space, and expanding the value of the exhibition infinitely.

In addition, chic not only integrates the best industrial chain resources, but also gathers the industry's cutting-edge views and trend experience. Focus on the most practical problems in the industry, 2021chic With the theme of "culture is a good business", talk held 12 special activities to gather industry cultural marketing retail, digital intelligent manufacturing, brand building and innovation platform, bringing to the industry partners from the context of national tide, how to play entertainment marketing to IP business operation mode, and how to share clothing manufacturing from shangjiamian accessories platform from lean to digital From how to make a complete set of digital clothing solutions; from how to innovate the supply chain of clothing enterprises in the digital era, and then to uphold the aesthetic point of view, to make sustainable fashion, responsible fashion. The industry moves forward and helps together. The annual elite list is released, fashion Central Plains and empowerment reform 2021 central clothing high quality development and circulation mode innovation forum in-depth discussion.

Chic and FN international shoe news jointly held a forum full of fashion attitude and industry height, and moved the FNAA footwear achievement award, known as the "shoe industry Oscar", on the stage of chic to recognize the annual footwear events, from the most striking fashion celebrities and the best brand stories to several industrial charity and social activities, emerging design talents and Industry Senior personages.

The "Yunying forum" of chic customization and professional wear exhibition invited 15 heavyweight guests from the customization industry to share and make suggestions on the commercial problems encountered in the supply chain in this field from the perspective of fabrics, brands, scientific research institutions and supporting enterprises, so that every audience will have a full harvest.

Whether it is the inheritance of traditional culture or the innovation of contemporary aesthetics, chic hopes to restore the original intention of designers and provide a wide range of exhibition space and business platform for more excellent Chinese designers and brands. The chic show, through 11 special releases with diversified styles, let the audience appreciate the vigorous and vigorous original design power of China.

The movement of a ROC is not the lightness of a feather; the speed of a steed is not the strength of a foot. The development of the industry needs the aggregation of high-quality platform, and also needs the hand in hand of every garment person. Chic2021 (spring) is reluctant to say goodbye, and in August 25-27, Shanghai, November 3-5, Shenzhen, chic will continue to wait. I'll be with you!