Chain Home Fire Off The Shelf 20000 Sets Of Housing: Second Hand Housing Into The Game, Shanghai Continues To Rectify The Intermediary Industry

A few days ago, Lianjia's shell search app showed 16000 units of second-hand houses in Shanghai, but on the previous day, there were more than 38000 online houses, half of which were lost overnight. On March 23, the 21st century economic reporter learned from Shanghai chain that a large number of second-hand houses were removed from the shelves due to the new regulations on second-hand housing in Shanghai. According to the relevant regulations of Shanghai Housing Administration Bureau, the chain family will temporarily remove the houses that do not meet the requirements or the information is not perfect, and contact the landlord to make up the materials, complete the house verification work as soon as possible, and then put them on the shelves after the verification.

It has been revealed that according to relevant policies, landlords need to upload their ID card, real estate certificate or production adjustment if they want to put their houses on the shelves. Many houses whose certificates are not complete or whose house source codes have not been uploaded will not be displayed on the external network of the chain family platform. Therefore, a large number of houses have been taken off the shelves.

At the same time, the chain family is also conducting self-examination on the houses on sale, and the houses with obvious abnormal listing prices are also temporarily removed from the shelves for further display after adjustment.

Chain home revealed that the completed verification of the housing supply is gradually on the shelves. As of the time of the reporter's press release, the number of second-hand houses available on Shell's app has exceeded 20000, and the number of houses is gradually recovering.

The 21st century economic report reporter exclusively learned that in January and February 2021, Shanghai chain home's market share was 19%, while Pacific house ranked second was only about 5%. Chain home in Shanghai second-hand housing market share can be called "a ride away from dust.".

20000 housing units disappeared overnight, which shows the government's determination to strictly control the fake housing supply. At the same time, it is also a market rectification to this wave of second-hand housing market, especially the excessive rise of school district housing.

Second hand housing leads the rise nationwide

Data released by the National Bureau of statistics on March 15 showed that in terms of second-hand housing prices, 55 of the 70 large and medium-sized cities rose month on month. Four first tier cities led the country's rise, with Shanghai leading the way by 1.3%, followed by Beijing by 1.2%, Guangzhou by 1.0% and Shenzhen by 0.9%.

From the end of January 2021, Shanghai has launched a combination of regulation and control on the property market, but the second-hand housing market, especially the school district housing market, is still hot. Recently, Shanghai issued a new education reform policy, school district housing is facing changes, but this does not change the price expectations of school district housing owners.

A person from an intermediary agency said that in the short term, policies have been issued intensively, but the landlord will not be in a hurry to reduce the price in a short period of time, and the purchase market demand is still there, so the Shanghai second-hand housing market naturally falls into a game.

Recently, the regulatory authorities have taken measures to rectify the market chaos: on February 1, Shanghai municipal and district housing management departments, together with the municipal market supervision bureau, the municipal urban administration and Law Enforcement Bureau, the Municipal Communications Administration Bureau, the Economic Investigation Corps of the Municipal Public Security Bureau and the Criminal Investigation Corps, interviewed the major real estate brokerage agencies, sales agency companies and representative real estate enterprises operating in Shanghai, It is required that all kinds of business entities in the real estate industry should always adhere to the positioning of "housing without speculation", strictly abide by the relevant laws and regulations of the state and the city, and earnestly implement the national and municipal real estate control policies.

The participating departments put forward clear requirements for real estate brokerage agencies, real estate development enterprises and sales agencies.

For the real estate brokerage institutions, it is required to continuously strengthen the management of front-line personnel in the process of operation, and shall not induce, abet or assist the parties to violate or evade the real estate regulation policies, violate the tax collection and financial supervision policies and regulations, hype the information about the rise of real estate prices and create the panic of purchasing houses, and shall not participate in the operation loan, down payment loan and consumption loan And other illegal real estate financial activities.

Shanghai second hand housing market rectification storm

Prior to that, Shanghai Real Estate Trading Center issued the notice on further standardizing the verification and information release of stock housing resources, and the operating specifications for verification and information release of stock housing resources in Shanghai (Trial Implementation) (hereinafter referred to as "trial specifications"). According to the trial specification, from December 15, 2020, real estate agents must obtain the verification number and two-dimensional code of the representative identity before listing the stock houses, so as to truly sell the houses with clear codes; if the intermediary agencies sell false house resources and house prices, they will be suspended from signing the key online.

On March 19, the Shanghai real estate brokerage Association launched a "self regulatory initiative to regulate the listing and information release of housing resources" to all real estate agencies in Shanghai. It is proposed to focus on the non-standard release of housing information in the field of real estate intermediary, the false publicity of "School District Housing" and the false high listing price, which are highly concerned by the society and the people.

Lianjia, Pacific, Zhongyuan, I love my family, q-house, 21st century real estate, Xinyi real estate, Macalline Aijia, Zhiyuan real estate, Jiaxin real estate, 58 anjuke, Soufang, Fangyou and xingfuli, 14 major real estate agencies and platform enterprises responded to the initiative and signed the letter of commitment on site.

This commitment mainly includes four aspects:

First, online and offline housing resources release information, do not use "School District Housing" for promotion and publicity; in business operation, do not mislead buyers in the name of "School District Housing".

Secondly, the language of introducing educational resources should be standardized and the surrounding schools should be introduced objectively. There should be no such terms as "enrollment rate", "counterpart" and "unused quota" to mislead buyers.

Third, do not list, do not release unverified housing resources, do not list, do not release high price housing.

Fourth, in the information release, there should be no terms such as "hot ranking" and "investment potential"; in business activities, we should not hype, drive up house prices and disturb the market.

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