Cross Border: Traditional And Modern Dialogue Between Post And IP

On April 9, the unveiling ceremony of xingmi universe theme post office jointly built by Beijing Haidian Branch of China Post Group Co., Ltd. and Beijing sharing times Technology Co., Ltd. was held at Xueyuan Road Post Office, Haidian District, Beijing. General manager Li of Beijing Business Letter Center of China Post Group Co., Ltd., Mr. Zhao, Mr. Luo of Haidian Branch Company and relevant leaders together with Mr. Wang, chairman of Beijing sharing times Technology Co., Ltd., and Mr. Huang, co-founder of Beijing sharing times Technology Co., Ltd., attended the conference and delivered speeches. Many industry heavyweight guests participated in the event to witness the birth of star fan universe theme post office.

　　 In his speech, Mr. Luo, deputy general manager of Beijing Haidian Branch of China Post Group Co., Ltd., said that the theme post office is a characteristic post office established by China Post relying on its own resource advantages, combining traditional postal service with cultural creativity, and with the help of social hot spots and regional characteristics. In depth cooperation with the "sharing times" company, a social well-known cultural and technological enterprise, will further give play to the core advantages of both sides, and "new cultural and creative products + service upgrading + IP linkage + theme activities" will be formed through cross-border, innovation, empowerment and integration to form a digital service concept of full scene and full format, so as to provide users with more convenient and efficient service experience.

　　 Wang Xin, chairman of Beijing sharing times Technology Co., Ltd., said that he was very glad to see that star fan universe has a new way to contact and interact with users and fans. Star Fan universe theme post office is full of modern atmosphere, in line with the preferences of young people, it is bound to become a punch in place for many young people. In the future, star fan universe theme post office will make good use of the potential advantages of stars, develop souvenirs and derivatives from various aspects, organize offline experience activities, show the style of contemporary post office, highlight the charm of the combination of traditional and modern, better serve fans, philatelists, and the civilization construction of Beijing and even the whole country.

　　 Post and IP, traditional and modern dialogue

　　 Star Fan universe theme post office is the carrier of traditional culture. Nowadays, compared with the actual function, the post office reflects more a kind of feelings. The cultural nostalgia and emotional characteristics of postal letters, whether it is the postmark or the delivery experience or the special texture of handwritten letters, are a clear stream in this impetuous era. At this moment, all emotions are poured into the tip of the pen to find the true return of the heart.

　　 Star Fan universe theme post office is the pioneer of fashion culture. The post office strives to be an open, trendy, literary and fashionable place. Many original peripheral products, including T-shirt, hat and power bank, are derived from star virtual image IP to meet the participation and personalized needs of different fans. The star fan universe theme post office is located on the College Road with numerous colleges and universities. It can give full play to its geographical advantages, and take the surrounding campus students, animation fans and Chaoren as the basic cooperation point, and set a model for the future "Star Fan" culture new business model. Star Fan universe also has a great help to promote the development of postal construction to a younger age, strengthen brand upgrading and binding, and form the value proposition of post-90s group.

　　 Star Fan universe post office has a bright future

　　 Nowadays, star chasing culture is booming, and pan entertainment industry is becoming more and more mature, which has involved all aspects of entertainment and cultural life. This strategic cooperation is just hoping to make the post office and letter this traditional emotional expression return to the vision of young people with the help of idol IP, and form a new trend. Star Fan universe theme post office has a wealth of cultural and creative products, China Post characteristic product exhibition, star virtual IP image and various stars around. In the future, the star fan universe theme post office will continue to carry out various cross-border activities, including super cute pet, chaoplay planet, star fan magic exhibition, etc., which will be staged in turn every month to let the star IP go deep into the fans' life and let more people know and love the star fan universe theme post office.

　　 The super IP Alliance Star Fan universe launched by Beijing sharing times Technology Co., Ltd. is a multi-dimensional world view. It seamlessly integrates the virtual image IP of many stars, the IP of historical figures and the IP of animation. By establishing a set of grand world outlook, it breaks through different boundaries and integrates the whole industry ecological chain related to IP online and offline. At present, star fan universe has more than 1000 artists virtual image IP composed of superheroes.