Underwear Exhibition Held Innovation Forum Of Differentiated Knitted Underwear

April 19, Shenzhen underwear Exhibition (siuf) In Shenzhen Convention and Exhibition Center grand opening. As the leading enterprise of "differentiated yarn" in the industry, Dezhou Huayuan Ecological Technology Co., Ltd Combined with global well-known fiber enterprises and terminal brands, it was held during the exhibition“ Innovation Forum of differentiated knitted underwear The participants discussed the innovation and application of materials under the new consumption mode to create multi-dimensional products with the concept of ecological sustainability.

Activity site, director of product development department of China Textile Information Center Chen Xiaoli Director of creative design department, China Textile Information Center Li Lei Deputy director of product development department of China Textile Information Center Wang Xinli , founder and CEO of little black dress Yoga Gu Chun , head of business development of Lanjing group in China Tao Ke More than 100 people participated in the forum.

Li Yubin, executive deputy general manager of Dezhou Huayuan Ecological Technology Co., Ltd In his speech, he said that in the face of the complex and changeable domestic and foreign market environment, Dezhou Huayuan closely followed the national development concept, identified the key points under the "double cycle" economic pattern, developed product benefits, and constantly pursued scientific and technological innovation and self evolution. The enterprise hopes to integrate into the brand supply chain with excellent enterprises such as Lanjing with a more open and interactive attitude. Under the development trend of "green, science and technology, fashion" textile industry, "take root in Dezhou and blossom in the world", believe in the future and create a better future! Strive to become the most valuable partner of domestic and foreign brands. During tmall's "double 11" period in 2020, Ali sports stores show that the number of sports goods purchased by female consumers has accounted for 43% of the total amount purchased on that day. Women have become the most powerful increment in sports consumption and will gradually master the discourse power of consumption trend. It can be seen that the cross-border integration of sports and underwear has become a new blue ocean of brand power.

At the meeting, Gu Chun, founder and CEO of little black skirt Yoga The topic is "how to realize cross-border scene of sports underwear in her economic era". It reviews the changes of the whole sports underwear field and industry in the past, as well as the brand development and evolution path. She said that sports underwear is divided into three types: low intensity sports, design keywords for comfort, shaping effect, design aesthetic feeling; moderate intensity sports, research and development keywords for comfort, product material, product style; high intensity sports, research and development keywords for comfort, sweat absorption, moisture removal. From brand to course, little black dress always focuses on ordinary female users in communities and business centers, and penetrates this concept into every corner to avoid the "sanctification" of Yoga concept by the public. Try to integrate yoga as a simple and healthy lifestyle into the daily life of the general public. Now everyone is being consumed. Xiaohei skirt believes that only by complying with the wishes of customers can voluntary consumption bring better results. Xiaohei skirt will continue to deliver energy, balance body and mind, provide better, happier and more valuable experience, not only limited to yoga, but also create a healing space to release the pressure of work and life.

Plant dyeing technology is based on natural materials, and brings green, safe and healthy into textiles, so it is also known as the fashion of the future. In recent years, Dezhou Huayuan has deeply studied plant dyeing and spinning technology. Through the development and promotion of green and low-carbon plant dyed yarn series, the sustainable development concept has been continuously implemented and has been in the forefront of the industry. It has also established a brand of plant dyed yarn "yesemuyu". At the meeting, from Zhang Shuyun, an expert on plant dyeing and color trend of Dezhou Huayuan On the spot, with the theme of "Ye se Mu language, planting new colors for life", the development and application of plant dyed yarn were shared with the audience.

At the meeting, Tao Ke, head of business development of Lanjing group He shared the topic of "green technology, helping the strong growth of brands". She said that the current trend of global warming has become an important obstacle to the sustainable development of human economy and society, and the green development of fashion industry is imperative. As the only enterprise in the world that has the strength to produce three generations of man-made cellulose fiber at the same time, Lanjing group has developed Tencel with comfort and function and zero emission based on advanced research and development technology ? New fiber products. Through in-depth cooperation with excellent spinning enterprises such as Dezhou Huayuan Ecological Technology Co., Ltd., China's sustainable fashion industry will be fully enabled.

In 2021, it was designated as the first year of yarn brand construction and promotion by Dezhou Huayuan. At the meeting, from Zhang Shourong, product director of Dezhou Huayuan Ecological Technology Co., Ltd Combined with the current underwear development trend, the paper shared the brand matrix of comforlife underwear series yarn of Dezhou Huayuan, and displayed and analyzed the product characteristics of ecomagic, Zhenrong, top modal, in-indico and Carmo spinning. It said that the underwear industry is gradually focusing on product value to meet the needs of consumers for diversification, functionality and comfort. In this context, Dezhou Huayuan differentiated yarn to create technology, fashion, green multi-dimensional attributes of products, to meet consumers' pursuit of underwear comfort, diversity and functionality, and to bring people a more comfortable and comfortable life.

Thanks to the continuous practice of Dezhou Huayuan for the concept of "technology and environmental protection", during the exhibition, the enterprise also won the“ China underwear industry technology innovation Supplier Award ”

The audience listened to the guest's explanation and had a deeper understanding of the unique series products of Dezhou Huayuan.