"Cloud" Of Textile Enterprises

The epidemic situation of new crown pneumonia has a great impact on the textile and garment industry, and the effective demand has decreased significantly. To stabilize the supply chain of foreign trade industry chain of textile industry, we need to break the ice from the aspects of product quality and trade mode.

Guangzhou Fair was held online for the third time. Many textile industry enterprises have developed from being unfamiliar with the "cloud" touch network to today's proficient. They have developed new customers, opened up new markets, and made their pace of breaking the ice more powerful.

Liyang zhongfanglian Knitting Co., Ltd. is a manufacturer of merino wool products. The company's products are mainly located in Europe, America, Australia and other high-end customers. Over the years, the company has been using high-quality Merino wool from Australia and New Zealand. Each process of mercerizing / easy care, stripe dyeing, spinning and weaving is precisely controlled. High quality products make the company maintain good cooperation with many famous brands such as Bula, Everest, ezibuy, Glasson, etc.

In this "cloud" broadcast broadcast, enterprises riveted their strength“ We have upgraded the files from various angles, not only updated the hardware facilities and layout of the live broadcast, but also optimized the live broadcast content and carefully selected the live broadcast personnel. Since the opening of the Canton Fair, it will be broadcast live at a fixed time every day. " The person in charge of the enterprise told the reporter, "the first two sessions of the Canton Fair live broadcast enterprises are not very adapted, relatively passive, although the number of inquiries in the live broadcast process is good, but the number of transaction customers is small. This time, we changed from passive to active. While inviting customers to participate in the live broadcast, we also promoted the streaming on some foreign social media. We received more inquiries, and the chance of becoming a single increased accordingly. "

Changzhou Wuyang Textile Machinery Co., Ltd. has laid a good foundation with the help of the Canton Fair for many years, and has found the market positioning accurately. Only then has it reached its present scale. Its knitting machine quality of "intelligent warp knitting, 3D knitting, integrated molding and personalized customization" and its upholding dislocation development mode have stabilized the export market under the epidemic situation.

Recently, the company has felt the trend of warmer external demand, and the sales of its products in the United States, Canada, Japan, South Korea and other countries have steadily increased. For the "cloud" Guangjiao opportunity, enterprises also cherish it, bringing a number of "first show" products. The person in charge of the enterprise said that the background of the Canton Fair has continuously optimized the processes and functions of batch listing and administrator's rights, and some core products can also be displayed to target customers through privacy settings, which saves time and improves efficiency for enterprises. In the future, we hope to further leverage the Canton Fair, online and offline two wheel drive, and improve the enterprise's ability to resist risks.