Fashion Trend Analysis: Pattern Trend Of Clothing Fabrics In Autumn And Winter 2022 / 23

22 / 23 autumn / winter pattern trend keywords

Pattern as the expression of theme concept

And the important carrier of brand tonality

Become the focus of design

From the perspective of expression and expression, patterns should not only have individual expressive force, but also be in line with the trend of fashion and hot spots in time. In order to find a new combination and balance between clothing style and personality, it has a deeper significance. In the post epidemic era, the light story brings a sweet feeling of burden free, and the natural theme elements of gem texture and solidification moment soothe the current uneasiness.

Under the theme of art, classic reset, impression art and fluorescent imprint respectively present the color light theme pattern with fuzzy boundary feeling to the ancient and the trend. NFT trend brings digital art is worthy of attention. The theme of virtual nature brings us more possibilities of fashion.

22 / 23 autumn and winter keyword series report will be updated continuously, please pay attention.

　　 one

NFT trend

NFT artist beeple's work sold for $69.3 million in a Christie's auction, causing a stir in the art world. He had already cooperated with fashion people and fashion brands.

The concept of NFT is also gradually understood. Fashion brands have never stopped studying the wild and eccentric blockchain world, including all the creative and commercial possibilities. First line brand Gucci has recently confirmed that it is only a matter of time before the brand launches its first NFT product. The uniqueness and future sense of digital art make fashion trend people pay more attention.

New artist recommended: Li Yingying DASY.

　 　02.

Light story

In the current social environment, people pursue lightness and no burden to comfort their hearts and decorate their lives. Among the clothing patterns, balloon, soap bubble, fudge, lollipop, chocolate bean and other elemental patterns are favored. It can be expected that these colorful and soft patterns will attract more consumers in the future.

Guochao illustrator mengbali shows us this type of pattern creation full of childlike and decorative sense.

　 　03.

Reproduction of classics

The design style of OP, which will be on the stage in the fashion industry, originated from the artistic trend of thought in the 20th century. Opal art achieves a sense of movement and flicker of visual perception through painting, which makes the optic nerve produce dizzy light effect and visual illusion effect in the contact process between the optic nerve and the picture graphics. With a strong sense of stimulation and novelty, it has been widely used in various design fields.

Reference brand: Louis Vuitton; Annakiki

Reference Artist: Piero Fornasetti; Victor Vasarely。

　　 four

Virtual nature

Jakob kudsk steensen reinterprets nature with 3D animation and sound effects in an immersive experience device. Brian huhn is a Canadian photographer who is trying to break through the boundaries of fashion by creating unique and forward-looking images.

Influenced by both painting and photography, his works combine surrealism and classicism, and show a complete modern vision.

Msgm will print plant photos rendered in different colors on clothes, showing a sense of future. This type of pattern uses metal material, artificial color, negative overlay, acid vision to create its strong and unique style.

　 　05.

Impression Art

The common features of Impressionist paintings are that the brushwork is obvious without modification, and the composition is broad and boundless, especially focusing on the change of light and shadow, the impression of time, and taking ordinary things in life as the object of description.

Impressionism observed and directly felt the subtle painting style of color change, which had a profound impact on the later modern art. In today's diversified painting techniques, the development of printing and dyeing technology, new impression art works combined with contemporary simple graphic design language presents a richer appearance.

　　06.

Gemstone texture

Gemstones bred in nature show infinite luster and shape, and the random patterns show the incredible nature.

The turquoise, malachite and Lapis Lazuli in inorganic gems all have magnificent appearance and texture, and bobei in organic gems also brings more inspiration to designers. With the rapid development of printing technology, we have more choices to present the beauty of these textures, and the traditional water extension printing and dyeing method can also bring random flowing beautiful encounter.

Recommended brand: MARIMEKKO.

　　07.

Fluorescent imprinting

Inspired by West Coast skaters and artists, Virgil abloh, the artistic director of Louis Vuitton men's wear, has created a new watercolor series, which combines his own logo and watercolor to show a new visual experience.

Alicia Robinson has been shortlisted for the fashion designer's highest award lvmh2021. In this season's autumn and winter items, she has chosen the fluorescent color printing with high saturation, which brings strong visual impact.

On the psychological level, colorful colors bring positive feelings of optimism and upward from the vision, and play a role in healing.

Recommended brand: dries van noten.

　　08.

Solidification moment

When frozen, the ice flowers coagulated on the window show a gorgeous decorative appearance; The translucent perianth is frozen in the ice and captured in the form of fragile beauty and rotation landscape, showing the natural vulnerability; The dried flowers sandwiched between books are the products of time stagnation when flowers bloom.

Through these natural contours, we can find a solidification moment.

22 / 23 autumn / winter pattern trend keywords