Accurately Lock In The New Business Opportunities Of "Double Channels" And Reflect The Booming Posture -- The Perfect Ending Of 2021 Keqiao Spring Textile Expo

The world textile looks at China, and Chinese textile is in Keqiao. May 8, a three-day event to link the national textile industry—— 2021 Shaoxing Keqiao international textile surface Accessories Expo (spring) The curtain came to an end in China Textile City International Convention and Exhibition Center. At the exhibition site, there were lots of people, and the scene of communication and negotiation could be seen everywhere. The lively atmosphere reflected the return of the post epidemic era Keqiao Textile Fair A thriving and vigorous posture.

According to the statistics of the organizers, during the three-day exhibition period, the number of people entering the exhibition was 53259, an increase of 1.3% compared with that of the 2019 Spring Textile Expo. During the same period, 248093 people visited the online live broadcasting platform.

current Spring Textile Fair Under the guidance of China Textile Industry Federation, sponsored by China Federation of Commerce, and co organized by China Textile Import and Export Chamber of Commerce, it is organized by China Light and Textile City Construction Management Committee of Keqiao District, Shaoxing, exhibition industry development center of Shaoxing Keqiao District, China Light and Textile City Exhibition Co., Ltd., and Shanghai Gehua Exhibition Service Co., Ltd., with a total of 1360 booths and 505 participating enterprises, The exhibition area is 25000 square meters.

　 Embracing digital reform and working together online and offline

This Spring Textile Expo explored the new mode of digital exhibition, built high-definition LED large screen and press release hall during the exhibition period, and displayed the achievements of digital reform of the fair by digital means. On the basis of making great efforts to run the offline physical exhibition, the exhibition launched "Digital Textile Expo" and set up high-quality fabric "Zhenzhen live broadcast" The contents of the live broadcast include the analysis of textile fashion trend, the fabric display of enterprises participating in the Textile Expo, etc. the exhibition image, enterprise image and enterprise products are displayed by digital means to guide textile enterprises to use digital tools for production management and product sales.

On the first day of the exhibition, the "cloud round table - using numbers to enrich wisdom · textile digitization" was held. Through the sharing of new technologies and knowledge from experts' perspective, the "Digital Textile Expo" set up an online business platform for every agent, investor and buyer who paid attention to fashion and textile digitization, and effectively created a dynamic environment for Keqiao Textile Industry. During the exhibition, mulinson, Kewang textile, Daqian textile, mitt textile, suner textile and many other exhibitors appeared in the live broadcasting room, hoping to further expand the business matching channel.

In the face of the urgent need to release energy to boost the market, more and more industry enterprises are actively exploring from the reality. At this moment, the Textile Expo has set up an online and offline dual effect platform, which can effectively boost the enterprise's development confidence, help enterprises achieve the "double impact" harvest of orders and innovation, but also further stimulate the development vitality of Keqiao Textile Industry in the new stage.

　 Based on the great cycle, seek a new direction of transformation

Under the new development pattern, Keqiao Textile Expo takes promoting the high-quality development of the industry as its own responsibility, takes the linkage of the industrial chain and the creation of one-stop service platform as the direction, based on the "big cycle" to promote the "double cycle", combined with the industry development trend and new marketing channels, it constantly innovates the exhibition and investment promotion thinking, and effectively helps the industry enterprises to open up the supply and demand channels.

Relying on Keqiao's unique industrial resources and location advantages, this Spring Textile Expo will continue to play the industry function of "leading the global textile trend, showing the charm of fashion technology, promoting industrial transformation and upgrading, and building a platform for supply and demand trade". Remarkable achievements have been made in attracting exhibitions, which have not only won the full support of Zhejiang red and green blue, Zhejiang Yongan RONGTONG, Zhejiang Yongli warp knitting and Zhejiang Kewang textile, but also attracted new enterprises such as Zhejiang Huida and Shaoxing Zhongwei. The exhibition products are more abundant and diversified. According to the preliminary statistics, there are more than 400000 fashionable fabrics appearing in this exhibition.

According to reports, compared with previous years, this Spring Textile Expo focuses on fabric R & D and production-oriented enterprises in the field of domestic trade, and foreign trade to domestic sales enterprises, and deeply cultivates the domestic market. Compared with the high proportion of foreign trade enterprises which accounted for more than 90% in the past, domestic trade enterprises accounted for more than 60% in this exhibition. This is also the trend and direction of Keqiao Textile Expo to promote "double cycle" based on "big cycle" and seek common transformation process for textile enterprises.

　　 Keep up with the market trend to create a substantial effect Exhibition

Precise business docking is an important means to open up both sides of supply and demand, as well as an important way to improve the effectiveness of Commerce and trade, and a new driving force for the industry to overcome difficulties. For this reason, the organizers of this Spring Textile Expo make full use of the data resources of hundreds of thousands of customers accumulated over the years in terms of audience invitation, attract domestic buyers with precise investment, and strive to invite listed garment and home textile enterprises and China's top 500 textile and garment competitiveness enterprises to purchase at the exhibition site.

During the exhibition, clothing merchants associations from Qingdao, Xiamen, Tianjin, Shenyang, Shenzhen, Liaocheng and other places will attend the meeting to purchase, and famous enterprises such as Qingdao global garment, Ningbo shidannu group, Hongdou Group, Jiangsu Sunshine Group, mercury home textile, Yilian fashion and qianrong home textile will also be present.

Among them, Zhang Wei, the representative of high-quality purchasers and general manager of Shandong qianrong Home Textile Co., Ltd., personally led the team, together with the procurement and design team, to focus on the procurement of high-end functional and environmentally-friendly fabrics in line with sustainable development. Zhang Wei said, "this Spring Textile Expo has changed greatly, the overall quality of the exhibition and exhibits has been greatly improved, and more and more functional and original design fabrics have appeared. At present, we have reached preliminary cooperation intention with several suppliers, and we believe there will be further cooperation in the future. "

It is worth mentioning that during this Spring Textile Expo, 2021 Keqiao fashion week (spring) and 2021 China Keqiao Textile Printing Industry Exhibition (spring) were also held at the same time to deeply cultivate the industry and build a professional platform for both sides from the perspectives of creative design, fashion trend, process equipment, domestic and foreign trade, so as to enhance Keqiao Textile Industry's international discourse power and fashion leading power, The creation of value platform creates a favorable opportunity.

In this era of great change, this Keqiao Spring Textile Expo once again gathered high-quality resources and ideas for the industry, showing full industrial enthusiasm and industry confidence to meet challenges. To improve the industrial chain, enrich the exhibition content, promote the balance of supply and demand, and help the exhibition upgrade, Keqiao Spring Textile Expo has created a new pattern of the whole textile industry chain exhibition, playing new roles and new responsibilities in the key fields of scientific and technological innovation, green development, expanding domestic demand and digital reform, striving to create an "important window" for the new development pattern of the textile industry（ Reporter: Jiao Yanling)