In 2021, The Market Scale Of China'S Sports Shoes And Clothing Industry Is Huge

? ? ? ? It is estimated that the market size of China's sports shoes and clothing industry will reach 385.8 billion yuan in 2021. With Li Ning on the stage of international fashion week and the launch of "China Li Ning" national fashion series, China's sports shoes and clothing industry set off a "national trend", and domestic brands began to rise one after another.

Among Chinese sports shoes and clothing consumers, the proportion of middle and high-income groups is high, and their purchase demands are mainly for daily wear. When buying sports shoes, the most important factor for consumers is style; When buying sportswear, the most important consideration for consumers is comfort. In particular, Huali group, Shenzhou International and other professional shoe and clothing OEM groups are sought after by capital. However, OEM also brings challenges to traditional brands of sports shoes and clothing, such as noble bird, Huili and other old domestic brands have to seek transformation. According to the data, from 2015 to 2020, the per capita disposable income and consumption expenditure of Chinese residents have basically kept increasing year by year. It is estimated that by 2025, the proportion of GDP in China's sports industry will double compared with that in 2020. China's consumer disposable income growth, desire and consumption ability, but also for the future of China's sports shoes and clothing industry provides greater development potential. In recent years, thanks to the promotion of consumers' health awareness and the continuous expansion of sports loving groups, China's sports shoes and clothing industry has maintained rapid development. According to the data, in 2020, more than half of Chinese people choose appropriate sports as their way to maintain health. The popularity of the concept of national fitness has promoted the rise of marathon. The increase in the scale of events and the number of participants will also increase the market demand for sports shoes and clothing products

It is estimated that by the end of 2021, the market size of China's online sporting goods will reach 2005 billion yuan, and will continue to grow. Affected by the epidemic situation, since 2020, China's sports shoes and clothing industry has opened up new sales methods, online channels have begun to develop rapidly, and the online market scale will continue to grow.

According to the data, in 2020, the retail sales of sportswear in China will reach 252.3 billion yuan, showing an upward trend. It is estimated that the retail sales of sportswear in China will reach 269.6 billion yuan in 2021, an increase of 6.9% compared with that in 2020.

According to AI media consulting data, the proportion of female consumers in China's sports shoes and clothing market is slightly higher than that of men, accounting for about 50.6%. In addition, domestic brands are the first choice for consumers in various consumption scenarios of sports shoes and clothing. AI media consulting analysts believe that because female consumers often play the role of buying clothes for family members, their expenditure and frequency in this respect are slightly higher than that of male consumers.

According to the survey of usage scenarios and purchase frequency, 50% of consumers said that they would like to wear sports shoes and clothes in most daily scenes, and more than 40% of consumers are used to buying sports shoes and clothes in the new season. AI media consulting analysts believe that the life penetration of sports shoes and clothing benefits from its expanding leisure label in marketing. Secondly, the rapid increase in home office due to the impact of the epidemic further increases the demand for more comfortable clothing such as sports shoes and clothing.