Italian Luxury Brand Valentino Announced It Would Stop Using Fur

? ? ? ? This week, Italian luxury brand Valentino announced that it would stop using fur from 2022 and vigorously promote the research on alternative materials, which means that autumn and winter 2021-22 may be Valentino's last fur collection. In addition, Valentino will eliminate the secondary brand "red Valentino" from 2024 and focus on the development of the main brand.

With the promotion of environmental protection concept in the fashion industry, domestic and foreign brands have begun to attach importance to sustainable development, and environmental elements have become a hot feature in products. From luxury brands to affordable fast fashion, "environmental protection" has become a key word that must be mentioned every year.

? ? ? ? In 2020, Valentino announced that it would stop using alpaca hair and kangaroo leather by the end of 2021. Prada, a luxury brand, also planned to completely stop using kangaroo leather materials this year. Hermes also made an attempt in the organic materials sector to make fungus into adult leather for bags. Throughout the above examples, every attempt made by the brand for environmental protection will promote the sustainable development.

? ? ? Fashion is not only a single industry, but also a deep participant, creator and disseminator closely related to humanities and society. Valentino believes that the global thinking on the trend of fashion style in the field of fashion can bring high added value to the brand, and through product presentation, the brand can display its personality among many international fashion brands. With the prevalence of environmentalism, the changes made by the brand in the field of sustainable development will also be transmitted to all directions through products and empower the brand.