Kappa Holds China'S First Fashion Show In Beijing

Recently, kappa, a sports and leisure clothing brand, held a fashion show in Beijing on May 21, which was broadcast live online. With the theme of "binary style system", Daxiu aims to decode the group images of contemporary Chinese youth and guide them to find their own personality style. According to statistics, this fashion show is the first fashion show held by kappa since its entry into China, attracting many stars, fashion bloggers and trendsetters to participate.

In fact, as early as the annual reports of various brands around the world were disclosed, they knew that the Chinese market was very stable due to the good resistance to the new crown epidemic. During the epidemic period, the purchasing power was even higher than when the epidemic did not occur. This made most brands have to pay attention to the Chinese market, If you want to say that you dare to take the lead in launching a fashion show in China this year, Dior's courage is still quite enough.

As the first to open a fashion show in China, Dior is the first to eat crabs, full of oil. However, this is not to say that later comers will not be able to make profits from the Chinese market when they start fashion shows. Kappa has been in China for 20 years. This is the first fashion show, which is a gimmick. This gimmick can attract media reports and naturally expand the brand's popularity in China.

In fact, since Dior launched its first fashion show this year, big shows of various brands have often been held in the Chinese market, some of which are famous luxury giants, and some are well-developed niche brands. However, kappa brand can still grab its own part of consumers from them, which is the strength of kappa brand itself.

At the beginning of May, kappa brand also co branded with star Chen he's original fashion brand tianc. This is the first cooperation between the two sides, and launched tianc co branded kappa fur bear x-bear series canvas shoes. As a famous star in China, Chen he's co branding with kappa brand has a high brand effect.

Chen he further established kappa's popularity, while kappa further let consumers know about Chen he's original fashion brand with its brand reputation. The joint name of both sides is a win-win cooperation, which not only increases kappa's popularity, but also makes tianc's brand known to more people.

According to public information, kappa brand was born in Italy in 1916. As early as the 1960s and 1970s, kappa began to emerge in Europe, and then gradually developed into the most famous sports and leisure clothing brand in Europe. The sports, youth and passionate lifestyle represented by kappa brand has long been well known around the world with its highly recognizable brand logo, two men and women sitting back to back.