Byte Skipping To B: From Behind The Scenes To The Front

? ? ? ? Before adding byte skipping, Tan Dai asked Yang Zhenyuan, vice president of byte skipping and head of algorithm and data technology, two questions. One is whether byte skipping has the determination to do tob, and the other is whether byte skipping can open up the best internal technology.

The answer to these two questions can be found from Tan Dai's current identity. Now, Tan Dai is the general manager of volcano engine, and "volcano engine" is a brand of b-end technical service under bytecomb.

Recently, the "volcano engine" brand officially appeared, and the byte beat technology was fully opened to the outside world.

For the B-side service of byte skipping, the response from the outside world is very dull. This may be because in the external view, it is expected that the byte skipping turns to to to B at this stage.

Looking around the world, Amazon is the most typical case of to B transformation in Internet companies. Its b-end business comes from the opening of internal technology platform. Over the past decade, Chinese Internet companies have joined the to-b camp. Alibaba, Tencent and Baidu have opened up new battlefields based on their C-end business.

In this process, the Internet companies have shown the same development path, that is, the core business reaches a certain scale, and the technological capacity begins to overflow. At this time, the opening-up has become a matter of course.

In addition, from the perspective of industrial space, the ceiling of the C-end market where these head Internet companies are located has been revealed, while the b-end market is still a vast blue ocean. Therefore, turning to to to B is also an important trend for the sustainable development of enterprises.

At present, byte hopping has reached the node that can be opened in terms of scale and capability. Therefore, under the general trend, Internet enterprises to do b-end business almost become a must. However, there is a big difference between the b-end business and the C-end business. Whether the enterprise can adjust its posture and really enter the b-end market is the real test next.

In the b-end market, byte skipping is still a novice. Visual China

Started with smart recommendation for mobile app store

In life, people are used to learning from example, and for enterprises, they also hope to obtain the same ability as big companies. For example, Alibaba has played an exemplary role in the field of e-commerce and Tencent in the field of social interaction and entertainment, and these fields have become the bridgeheads for them to attack the b-end market.

With the rapid development of byte hopping in recent years, especially in the field of short video, many companies hope to learn from it.

In 2017, tremolo has not yet risen. Today's headlines of core products with byte skipping have won a large market share in the information distribution market relying on algorithm recommendation technology. At that time, a mobile phone manufacturer found byte skipping, hoping to apply the recommended algorithm to mobile phone app stores.

Yang Zhenyuan said that at that time, there were great differences in this demand, because the main business of byte skipping was to make Internet products. Whether to serve the mobile phone manufacturer or not had a long time of internal entanglement, "but considering that the technology can be directly reused externally, the extra cost is not big, so we finally decided to do this one.".

Byte skipping made intelligent recommendation to the mobile phone manufacturer's app store, recommended app on the home page, and optimized the search. Later, the feedback effect exceeded the expectations of both parties, and the revenue of the app store almost doubled.

This is the first attempt of byte skipping in to B service. After verification, in 2018, byte skipping began to copy solutions in this direction, and reached cooperation with several mobile phone manufacturers.

"In 2019, byte skipping tried some new products based on the recommended algorithm, such as computer vision, data analysis, etc.," Tan told the 21st century economic report, "but these products were still single point attempts. Until 2020, byte skipping decided to formally start to B business, and then the brand of volcanic engine was determined, And the integration of various technical products. "

In Tan Dai's view, many traditional growth methods have gradually lost their effect. This is because the relationship between enterprises and customers can no longer be maintained only by stores, channels and telephones, but need to establish ubiquitous digital connections.

This is also the opportunity for byte to jump to B. Yang Zhenyuan frankly said that byte skipping is very radical in digitization, not only in the core products are intelligent recommendation as the core, but also in the aspects of operation and market activities, byte skipping also makes full use of data-based analysis.

For example, the A / B test tool shared by byte skipping has been used in product naming, interaction design, recommendation algorithm, user growth, advertising optimization and marketing activities. The data shows that the number of a / B tests carried out at the same time every day reaches tens of thousands, and more than 1500 new experiments are added in a single day, covering more than 400 large and small businesses.

According to Tan Dai, the volcano engine includes four layers of infrastructure services, technology center, intelligent application and industry solution, including more than 60 single products, which are collectively referred to as "intelligent growth technology".

It can be seen that in the b-end market where competitors have already taken the first mover advantage, the core competitiveness of byte beating in the market is the high growth experience it has accumulated in the past few years. For enterprise customers, these experiences may be an assistant for them to improve the quality and efficiency in the stock market.

Central Taiwan team should change from "guard" to "forward"

Yang Zhenyuan also shared a view on byte skipping. He thinks that to B is not only a external service for byte skipping, but also a process of introducing market to help byte jitter further improve its efficiency.

Yang Zhenyuan said that when the size of a company becomes large, it will also lead to lower efficiency, because the company will reach a critical value in the process of growth. Beyond this value, the efficiency of the company will become higher by introducing some market mechanisms.

Byte skipping also faces the same problem, and to B is an effective way to solve this problem. Yang Zhenyuan said that in order to build a high standard technical team, it is necessary to turn the "guard" into a "forward" so that the company's internal center can go out to look at the external market and meet more customers. Only in this way can a good team be truly polished.

For example, if two teams have made machine learning platforms, team a has made PPT, claiming that they have made the most advanced machine learning platform in the world. What are the indicators and what technologies are used; Team B has also built a machine learning platform. Instead of mentioning the indicators, it says that this platform has sold 2 billion and 500 customers this year.

"In such a contrast, which team is better is obvious. Therefore, it is the biggest exercise for the team to turn" guard "into" forward. " Yang Zhenyuan said.

Let the "guard" become the "forward", which is based on the team perspective. For byte jump, when it decides to turn to the to B, it also needs to move from "behind the scenes" to "in front of the stage".

This change is not only reflected in the company's strategic change, but also in the whole team mentality change. In the past, when serving hundreds of millions of users, C-end Internet products followed a general principle, that is, to meet the needs of most users as much as possible, while when serving enterprise customers, the different needs of each customer need to be met.

In addition, with the development of byte skipping service industry from the most familiar Internet industry to various traditional industries, how to make yourself deeply into the industry is also a challenge that byte skipping needs to deal with on the road of to B.

Tan Dai said that in some industries with complex business scenarios, Internet technology cannot be mechanically copied. Volcanic engine will work with leading enterprises in various industries to jointly explore the implementation practice of intelligent growth technology in complex scenarios and jointly create solutions.

In the b-end market, byte skipping is still a novice, and there are many lessons to be made up. Yang Zhenyuan also said frankly that he and his colleagues had learned a lot about to B in the past year. The more they learned, the more time they found that they should invest more time. "In this matter, we should persist in doing it for the next 30 or 50 years to achieve success."

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