Quanzhou, Fujian: Advantage Of Industrial Belt, 618 Men'S Clothing Delivery Busy

On the 18th, 618 e-commerce shopping festival came as scheduled. Driven by e-commerce since the epidemic, made in China has opened up a new battlefield and gained new growth space. Quanzhou, Fujian Province is the gathering place of men's wear brands in China. During 618, how about the production of enterprises there?
Quanzhou, Fujian: advantage of industrial belt, 618 men's clothing delivery busy

In the sewing workshop of the seven wolf production base in Quanzhou, Fujian, workers are rushing to make the last batch of 618 goods. 40 production lines are running at full capacity, and more than 10000 pieces of ready-made clothes can be produced in a day.

　　 Deputy general manager of garment business department of a men's clothing enterprise in Quanzhou, Fujian Province ? Wang Jinjie We have prepared several hundred thousand pieces of goods in the early stage, but because the sales are very good this year, we have to work overtime every day to catch up with 618 expedited products.

In LiLang company's production line, it is also a busy scene. According to the usual practice, it is autumn and winter product production peak season, but this year, 618 e-commerce platform made a lot of hot money, the factory responded quickly, adding 7 production lines to replenish 618 orders.

General manager of a men's clothing enterprise in Quanzhou, Fujian Province ? Yang Kunhua: now we are catching up with 618 e-commerce casual wear styles. We made 70000 pieces before, and now we have added more than 35000 pieces. Now every team is in a hurry to catch up with the work.

In the logistics centers of seven wolf, LiLang, Qipai and other enterprises also ushered in the peak period of delivery. For this reason, seven wolf added more than 100 temporary workers. LiLang replaced the automatic sorting and packaging assembly line to improve the delivery efficiency and strive to deliver goods on the same day.

Yang Ming, logistics manager of a men's clothing enterprise marketing center in Quanzhou, Fujian Province, said that less than 80000 pieces were made last year, and 250000 pieces should be made this year, which can be tripled at least.

Director of logistics management center of a men's clothing enterprise in Quanzhou, Fujian Province ? Chen Zhouzhuan: from 1 to 3 days, there are more than 30000 pieces, and the whole number is about 100000 pieces. From the 16th to the 18th, there were about 150000 to 180000 pieces in this wave.
Quanzhou, Fujian Province: reducing inventory, promoting R & D e-commerce, expediting rapid response of industrial chain

Last year, affected by the epidemic situation, the passenger flow of physical stores suffered a huge impact, which also accelerated the construction of online channels for domestic men's wear brands, and their business ideas also turned to "online".

As soon as you enter the seven wolf e-commerce center, you can see a large digital screen showing the sales of all e-commerce channels. The screen shows that June 18 has not arrived yet, but the sales volume in June has exceeded 60% of that in June last year.
Nowadays, rapid response based on the front-end data of e-commerce has become a new direction of traditional enterprise transformation. According to the latest trend, the development and production of new products can be accelerated from 50 days to about 3 days.

Zhou Shaoxiong, chairman of a men's wear enterprise in Quanzhou, Fujian Province, said that the support of big data makes them have a faster and faster response, especially the design modification, quality improvement and customer service information can be timely reflected in reducing inventory.
The fast reaction approach has also made a number of men's wear start-ups in Quanzhou, Fujian Province. Zeng Dedong, a post-90s entrepreneur, founded his own men's wear brand and opened his own online store after graduation in 2017. In three years, the monthly sales have reached 200000 pieces.

Zeng Dedong said that the reason why there are more new models is that they have to keep trying to get opportunities. If there are only 100 models, then the probability of selling out is only 10%, which is about 10. If there are 500 models, there may be 50 popular ones.
Zeng Dedong told reporters that they were able to maintain the daily new rhythm, not only increased the number of popular money, relying on the advantages of Quanzhou's local industrial cluster, but also reduced the product cost by at least 10%. He showed a pair of shorts with monthly sales of more than 10000 yuan. The cost of producing the same product in other areas is at least 50 yuan, while in Quanzhou it is only less than 40 yuan.

　　 Member of the Party group of Jinjiang Bureau of Commerce, Quanzhou, Fujian Province ? Xiao Fang nationality The textile and garment industry with leisure men's wear as the main industry is one of the pillar industries in Quanzhou and Jinjiang. The whole industrial chain and supporting system are very complete from raw materials to finished clothing processing and product sales.