The 4Th China Fashion Customization Summit Forum Was Held Successfully, And The "Customization Night" Was Amazing

Promote the innovation of industrial chain and build the ecosystem of garment customization industry ,

Accelerate the development of the industry to high quality.

In recent years, with the development of China's economy and the promotion of consumption upgrading trend, clothing customization demand is gradually releasing, bringing huge market space. According to the data released by Tianfeng securities, the average annual compound growth rate of China's clothing customization industry has reached 22.9% in the past few years. At present, a clothing customization market scale of 200 billion yuan has been formed, which is expected to exceed 260 billion yuan by next year.

Under the new development pattern of "double cycle", how to leverage the "blue ocean" market of 100 billion clothing customization relying on cloud computing, big data and other technological innovation? In the period of high quality development of China's clothing industry during the 14th five year plan, what opportunities and challenges will garment customization meet? 18 June, with“ Digital empowerment · ingenuity customization ”For the theme, by Sponsored by China Garment Association, people's Government of Shengze Town, Wujiang District, Suzhou City, Jiangsu Province; organized by customized professional committee of China Garment Association; organized by China Oriental Silk Market Management Committee and Hangzhou Beidu Technology Co., Ltd. (yibangren) Co sponsored The 4th China Fashion customization Summit Forum and 2021 annual meeting of customization Committee of China Fashion Association

It was held in Shengze Town, Wujiang District, Suzhou City, Jiangsu Province.

? ? ? ? As an annual event of clothing customization, this forum focused on the hot topics in the field of clothing customization under the digital economy, gathered industry leaders, experts and scholars, clothing customization brands and supply chain enterprises to jointly discuss the high-quality development path of clothing customization in the new era. Through multi-dimensional speculation and wisdom collision, such as industrial trend analysis, digital application discussion, enterprise practice experience sharing, etc, To promote the construction of new advantages of clothing customization in the era of digital economy, promote the innovation of industrial chain, create the ecological circle of clothing customization industry, and accelerate the development of the industry towards high quality.

? ? ? Xu Yingxin, vice president of China Textile Industry Federation; Yang Jinchun, executive vice president of China Garment Association, President of China garment science and Innovation Research Institute and director of customization Professional Committee; Chang Qing, vice president of textile industry branch of China Council for the promotion of international trade; deputy director of Wujiang District People's government, Secretary of Party Working Committee of Wujiang high tech Zone and Secretary of Shengze Town Party committee Shen Chunrong, Secretary of the Party Working Committee of China Oriental silk market, Zhang Jianhua, deputy director of Wujiang high tech Zone Management Committee and director of China Oriental Silk Market Management Committee, Jiang Hengjie, consultant of China Garment Association, Zhao Yabin, deputy secretary general and member department director of China Garment Association and Secretary General of customization professional committee, Gong Huijuan, executive vice president of Jiangsu Garment Association, and Zhang Xian, Secretary General of Jiangsu clothing association, Zhao Rong, Secretary General of Anhui Garment Chamber of Commerce, Zheng Xiaojie and Zheng Yang, director of textile and garment Department of Dalian Bureau of industry and information technology, Xing Lei, Secretary General of Dalian garment and Textile Association, Chen Qixiang, Secretary General of Wenzhou garment chamber of Commerce, More than 300 participants attended the meeting, including representatives from business associations, local industrial clusters, vice chairman of customized special committee, well-known brands in customization field, high-quality manufacturing enterprises and e-commerce enterprises, leaders and guests from development and Reform Commission of Wujiang District, bureau of industry and information technology, party and government office and municipal management Office of Shengze Town.

The conference was published by China Fashion Association

Chief Editor Liu Xiaoqing.

The prospect of customized clothing market

Entering the opening year of the 14th five year plan, China's clothing industry is deepening the supply side structural reform, adhering to the high-quality development strategy, accelerating the construction of a new development pattern, and steadily promoting the construction of a clothing power.

"As a pillar industry of people's livelihood with a high degree of internationalization, China's textile and garment industry is expected to take the lead in realizing a new industrial development pattern with domestic market as the main body and domestic and foreign markets promoting each other."

Xu Yingxin, vice president of China Textile Industry Federation In his speech, he pointed out that the apparel customization industry, which has entered the 100 billion level market, has a broad market prospect. Guided by consumer demand, supported by intelligent and flexible supply chain, and based on the consumption experience integrating individual aesthetics, China's clothing customization industry at this stage complies with the trend of personalized and quality consumption upgrading, and takes large-scale industrialized customization as the main feature to drive the constant release of domestic demand power, which will help the garment industry to realize the new development pattern of "double cycle", Promote enterprises to speed up the pace of scientific and technological innovation, and implement fashion, green and sustainable development.

Xu Yingxin Shengze, as an ancient silk town and famous textile capital in China, is one of the regions with the highest concentration of textile industry in the world. It has a complete textile and clothing industrial chain and supporting system, and has formed a 100 billion level industry, a 100 billion market and a 100 billion level enterprises in the textile industry, and is striving to build a leading area of world-class textile industry clusters. In this context, the annual clothing customization event will help Shengze Town textile and garment industry chain to upgrade to high-end, continuously improve the market-oriented ability of the industry and the development level of the industrial chain, and provide strong support for the integration and coordination of resources in the whole industrial chain and innovative development.

"This is an important move to promote collaborative innovation and integrated development of the whole industry chain of clothing customization, and is also a key move to promote the high-quality development of the industry and build a new development pattern of service."

Shen Chunrong, deputy director of Wujiang District People's government, Secretary of Party Working Committee of Wujiang high tech Zone, Secretary of Shengze Town Party committee and Secretary of Party Working Committee of China Oriental Silk Market In his speech, Shengze not only has the top-level ability to provide raw materials for clothing production in the world, but also will make new steps towards fashion customization, provide a wonderful stage for the display of the most fashionable and high-quality customized products, deepen the interaction between silk textile industry and garment customization industry, and strengthen the integration and innovation of industrial chain and supply chain, Relying on the world's leading "Shengze weaving" foundation, "Shengze fabrics" with rich categories, novel materials and exquisite workmanship are launched to cultivate and strengthen the high-end brand of "Shengze customization".

Lead the mass customization consumption boom

In the post epidemic era, new consumption injects vitality and power into market replenishment and consumption upgrading, and becomes an important fulcrum for creating market consumption increment. It is not difficult to find that the increasingly personalized consumer demand of consumers, especially the diversified and quality consumption concept of young consumers, is driving the growing popularity of customized consumption.

According to the statistics of Tianfeng securities, China's garment customization industry has maintained an average annual compound growth rate of 22.9%. The expansion of the scale of this industry cannot do without the recognition of more consumers. Based on this, in January this year, the customization Professional Committee of China clothing association, together with Yibang people, launched the "9.9 customization week" initiative in China's clothing industry, committed to creating a whole industry quality shopping festival of clothing customization, which is not only to promote and popularize the custom-made culture to consumers, but also to promote and popularize the clothing customization culture, It is also to use the influence of the activities to further expand the public's impression of custom-made clothing consumption.

At this forum, the "9.9 customization week" initiative ceremony of China's clothing industry was officially launched, Yang Jinchun, executive vice president of China Garment Association, President of China garment science and Technology Innovation Research Institute and director of customization professional committee, Fang Qin, chairman and CEO of Hangzhou Beidu Technology Co., Ltd. (yibangren), Zhang Xiqin, general manager of Zhejiang Suoluo Clothing Co., Ltd., Zhao Guohua, production director of baoxiniao Holding Co., Ltd., Huang Wei, Gaoding director of Xiameng Yijie Clothing Co., Ltd Lu Shan, vice president of redipol Clothing Co., Ltd., Zhu Deqiang, manager of customization Department of Lutai Textile Co., Ltd., Zhu Hongtao, deputy general manager of Dishang Group Co., Ltd., Wu Qi, chairman of Dalian Longsheng Clothing Co., Ltd., Wang hengwu, chairman of Jiangsu hengwu Silk Technology Co., Ltd., and Zhou Yufeng, founder of customized state And other guests jointly voiced their voices for the event and made suggestions to the whole industry.

This also opened the "curtain of war" of the first activity of "9.9 customization week". It is reported that from September 1 to 9, a series of activities will be held in the "9.9 customization week". At present, more than 100 clothing customization brands have participated in this activity. It is planned to create a carnival of "618" and "double 11" for Chinese customized consumption, and finally form a gathering effect of Chinese customized consumption.

Customized "password" to leverage the 100 billion market

In the past "13th five year plan" period, new intelligent manufacturing modes and technologies such as mass customization and Internet manufacturing have been developed rapidly and widely used. On this basis, there are more than 100 enterprises applying mass customization technology in China, and a number of "unicorn" enterprises such as Kute, Dayang, baoxiniao and yibangren have emerged. However, the overall intelligent level of the industry still needs to be improved, and there is a lack of complete clothing customization intelligent manufacturing industry ecology. Therefore, to achieve the goal of leading the world textile and clothing industry technological innovation is still a long way to go, which requires the joint efforts of the whole industry chain.

At the forum, a number of experts in the field of clothing customization talked about the current situation, development trend, digital application and quality of the clothing customization industry, providing ideological enlightenment and beneficial reference for the innovation and development of clothing customization in the new era.

In the theme sharing of "men's suit customization market trend", Zhang Xiqin, general manager of Zhejiang Suoluo Clothing Co., Ltd This paper analyzes the current situation of men's suit customization market. He believes that the future of men's clothing customization will be fashion, differentiation, specialization, brand development.

Zeng Fengfei, design director of Xiamen Fengfei Fashion Design Co., Ltd In the theme sharing of "customized market trend of designer brand", this paper analyzes the way to create craftsman brand from the perspective of cultural innovation and process inheritance of clothing customization.

In the digital era, offline channel is not the only channel to obtain customers. How to effectively develop online channel? Chai Yongjian, co founder of lessmore In the keynote speech "Introduction to the main online customer acquisition channels of the suit customization industry", we shared the operation methods of platforms such as public comments, xiaohongshu, shuoyin and wechat.

To achieve a breakthrough in online sales, live broadcast can not be underestimated. Now it is the first original clothing brand in the list of women's clothing brands Lola, founder of Rolla code Bring "live e-commerce enabling new development of clothing industry" theme sharing. In her opinion, the clothing industry also needs to keep pace with the times, and to realize the "broken circle" operation in the Internet era, we need to change our thinking, endow each other with energy, share resources, and achieve win-win cooperation.

Indeed, the various performances of the market have shown that the intelligent manufacturing collaboration of the relevant parties in the industrial chain will further boost the realization of consumption expansion in depth and breadth. Huang Wei, senior director of Xiameng Yijie Clothing Co., Ltd In the theme sharing, the paper compares and analyzes the advantages and disadvantages of manual mode and MTM mode, and discusses how to select customized factory according to their own needs.

What kind of data represents what body shape? Zheng aihuang, technical director of Ningbo aihuang Hongbang cultural creativity Co., Ltd Combined with many years of working experience, from the perspective of body shape and data technology, in-depth analysis, sharing how to do a good fit of high set clothing.

In the field of clothing customization, group customization accounts for the largest share. How to use high-quality supply chain to enable group customization? Bai Yucheng, project operation director of Shandong xinur men's wear Co., Ltd Sharing believes that in the new consumption period, it is necessary to coordinate the development of industrial chain resources, create a thinking supply chain ecosystem, and create group customized design, quality, cost, efficiency and service advantages.

AI volume, 3D simulation, intelligent drawing... Today's digital and intelligent technology is adding high-quality wings to the garment customization industry. Wu Dazhi, general manager of Wuhan Genxing Intelligent Technology Co., Ltd This paper shared the digital solutions of the whole process of garment customization, and discussed how to create the 3D digital process of customized enterprises.

"Excellent supply chain can provide timely feedback and support for the rapid response of market demand." As a star enterprise in the field of clothing customization, Xie Fang, vice president of yibangren marketing From the Internet customization core, enterprise digital innovation practices and other aspects, this paper shared the innovation experience and experience of enterprises in recent years, and talked about the road of Internet clothing customization brand.

According to incomplete statistics, there are tens of thousands of small and medium-sized clothing customization stores in China. Their front-end faces various specific needs of consumers, and the back-end connects with customized factories or workshops. At the same time, it is also the most direct communication channel of customization culture, and plays an important role in the field of clothing customization. What pain and happiness did they experience in the process of development?

In the dialogue session, Zhou Yufeng, the head of customized state, Zhu Guomin, Peng Ding, Chai Yongjian and Zang Dexin, respectively Sharing their own voices has aroused a lot of resonance.

Gather strength to seek a long future, work together to open up a new journey

On June 19, with the holding of the 2021 annual meeting of the customization Professional Committee of China Fashion Association and the third meeting of the Preparatory Committee of "9.9 customization week" in China's garment industry, the joint release show of China's customized brands at the "customized night", and the on-site visit and cooperation and docking of Shengze enterprises, the annual meeting of customization in 2021 was pushed to a new climax again.

stay 2021 annual meeting of customization Committee of China Fashion Association and the third meeting of Preparatory Committee of "9.9 customization week" of China garment industry ， Yang Jinchun, executive vice president of China Garment Association, President of China garment science and Technology Innovation Research Institute and director of customization Professional Committee This paper summarizes the work contents of the customization Professional Committee of China Fashion Association in 2020, and informs the work content, plan and personnel adjustment in 2021. It is proposed to add Lu Xin, President of the Institute of fashion, Changshu Institute of technology, as the vice chairman of the committee, and update the application for the adjustment of vice chairman members of six vice director units, It is planned to be announced on October 18 at the 4th Council of the 7th China Garment Association in Qingdao, Shandong Province.

Zhao Yabin, deputy secretary general and member department director of China Garment Association and Secretary General of customized professional committee Chair the meeting.

At the meeting, for China's clothing customization industry "9.9 customization week ”The program of activities, forms of participation, future development, etc, Xie Wenjing, project director of member Department of China Garment Association and Deputy Secretary General of customization Professional Committee The participants actively put forward suggestions and suggestions to build the annual clothing customization quality shopping festival, and promote the fashion, technology, green and sustainable high-quality development of clothing customization industry.

That night, to“ Technology, fashion and green ”O(jiān)n the subject“ "Customized night" joint release show of Chinese clothing brands

In 2021 Shengze fashion week and the 9th Jiangsu (Shengze) Textile Expo cloud exhibition closing ceremony.

The release show is divided into four chapters, namely, brand style: the high-end customized brand "Soro customization" owned by baoxiniao, the ever-changing chapter of Guochao: Evo customization and its Guochao brand "excellence", and the design ingenuity of cuiyou brand "lamborgina", a well-known independent designer and senior designer of women's wear in China, Fashion of science and technology: yibangren, the leading brand of Internet customization, fully demonstrates the charm of customized clothing, and further enhances the product image and brand influence of customized enterprises while cultivating the awareness of mass consumer clothing customization.

During the same period, guests and business representatives visited Shengze's local "heavyweight" enterprises Hengli Group Co., Ltd., Jiangsu romanroland Group Co., Ltd., and Wujiang Liufu Textile Co., Ltd. many enterprise representatives had on-site exchanges and discussions, and were deeply impressed by the fruitful results.

Through the holding of this custom-made event and rich activity arrangement, it not only brings high-quality industrial chain resources for Chinese garment customization enterprises, but also stimulates new vitality and adds new kinetic energy for the future development of China's clothing customization industry. At the beginning of the 14th five year plan, the blueprint has been drawn and we are striving to forge ahead. In the first year of the 14th Five Year Plan period, the high-quality development of China's clothing customization industry will be closely integrated with the people's needs for a better life, which will surely lead to a new development path for China's garment customization industry.