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Luxury Goods Focus On The Cake Of Sports Circle, And The Cooperative Effect Is 1 + 1 > 2

2021/6/28 16:13:00 0

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Luxury Group Focus Sports Circle This Piece Cake Cooperation

It has been reported recently that Italian luxury brand Gucci is about to cooperate with a famous sports brand to jointly create 2022-2023 season jerseys for Spanish football club Real Madrid. From the perspective of the suspected cooperative clothing, the Jersey follows the classic blue and white color of Real Madrid and the classic Gucci pattern. At present, the brand has not responded to this rumor.

Since 2020, gucci has been working hard in the field of sports. It has cooperated with the outdoor brand the north face to develop a complete series of watches, and has invited Fnatic, an old European and American E-sports club, to launch cooperative watches. Also cooperating with the e-sports club is Ralph Lauren, an American high-end fashion brand, which provides exclusive clothing for the members of the European E-sports giant G2 eSports, making the brand the first luxury brand to serve the e-sports field for a long time.

French high-end fashion house Lanvin and FILA launched FILA x Lanvin series shoes, which reinterpreted the classic mother daughter logo of Lanvin and integrated the brand logo of FILA to create the exclusive co brand logo of double brands. It not only creates luxury and artistic sense, but also brings different sports vitality, realizing the perfect balance between classic and modern.

Luxury goods, which have not cooperated with sports field, are also moving towards sports through marketing. For example, in a video clip promoted by Hermes in February 2021, bracelets, leather gloves, belts and scarves became the auxiliary tools for women's sports, and the scene of the products changed dramatically.

Luxury brands show great enthusiasm for the sports field. This trend began before the epidemic. With the further stimulation of consumers' health demand, people's working scenes and habits have been changed to a certain extent. Luxury brands are increasingly using sports to change their marketing strategies.

Sports and sports events are also new luxury goods. People pay more and more attention to lifestyle, health and public welfare, which is also the reason why luxury brands look for sports partners. This may mean that the creativity and design of luxury brands are being driven by big IP.

The cooperation effect of luxury goods and sports circle is "1 + 1 greater than 2", and the strong and powerful unite to gather their target consumer groups together to maximize their interests.