Why Does The High-End Women'S Clothing Company Win The Support Of Many Institutional Giants

First of all, entering 2021, the performance of clothing brand enterprises is very obvious, according to our statistics, most of the brand performance has a significant increase.

From the stock market point of view, in the first half of the year, there are many leading textile and clothing industry and black horse stock price performance is excellent, significantly outperforming the index. Driven by the general environment, the valuation logic of brand clothing companies is expected to be revalued.

Compared with the stock markets in the United States, Europe and even Hong Kong, it is not difficult to find that the valuations of clothing brand companies are relatively higher overseas. Among them, there are many companies that are sought after and highly concerned by the market, such as Nike and lululemon in the United States, the three luxury goods groups and fast fashion groups in Europe, the fast retailing group in Japan, Anta and Li Ning in Hong Kong stocks, etc., which are sought after and highly concerned by the market, and their P / E ratio and market value are rising.

From the valuation of local enterprises, even if the scale of brand enterprises' income and net profit is similar, the valuation multiple and market value are significantly lower than those of overseas clothing brands.

Until the first half of 2021, under the catalysis of consumption recovery, Xinjiang cotton incident, live e-commerce and other social hot spots, A-share brand clothing plate is returning to investors' attention.

The core strategy of golis has achieved remarkable results:

To become a high-end fashion brand group with international competitiveness is the core strategy of Goliath. The company has made deep efforts to acquire and form an international multi brand group with different brand styles, and has realized the growth potential of multi brands through fine operation. The development path is clear and has achieved initial results. ?

The top brands in global fashion industry can be divided into three categories: big sports, such as Nike, Anta, lululemon, etc; Public parity, such as gap, INDITEX, fast sale, etc; The other is multi brand groups, such as LVMH and other luxury goods groups, as well as mid and high-end multi brand groups such as Capri, the parent company of Michael kors, VF, the parent company of north face and vans.

Among them, it is not difficult to find that in the world's top 20 clothing group enterprises, more than half of the companies build multi brand groups through acquisition, which has become an effective way for clothing brand companies to expand their scale and improve their market value.

In A-share listed clothing brands, there are many companies trying to create multi brands. Among them, Goliath is a model of building a multi brand group through acquisition and effective undertaking operation management. Since its listing in 2015, the company has been deeply engaged in acquisition, and through effective operation and management, it has established an international brand matrix involving fashion, fashion brand, light luxury, online celebrity and other fields. The company has successively integrated the German high-end women's wear brand Laur è L, the American luxury fashion brand ed hardy, the French designer brand iro Paris and the British contemporary fashion brand self portrait.

It is worth noting that Laur è L, iro Paris and self portal have entered a good growth period under the effective cultivation of the brands successively acquired by the company in the past five years, and they have shown brilliant performance under the epidemic situation.

In 2020, Laur è L's sales increased by 25% compared with that in 2019, and Q1 revenue in 2021 increased by 126% compared with the same period in 2020; The IRO Paris brand has also achieved good development in China. In 2020, the revenue increased by 13.6% year-on-year, and in the first quarter, the domestic revenue of Q1 increased by more than 60% compared with the same period of 20 years; Self portal brand has a great influence among young people. In 2020, the brand has become popular as soon as it was acquired. The six stores opened have achieved strong sales performance of single store. In 2021, Q1 will achieve the revenue scale of the whole year in 2020.

Through many years of actual combat, Goliath has summed up two essential capabilities to achieve international multi brand group, namely, the strong operation ability to replicate multiple brands and the leading international multi brand acquisition ability.

First of all, the brand has the industry-leading operation and management ability. Through years of intensive cultivation, the revenue scale of single brand stores has been continuously increased. The terminal sales performance of Direct stores has increased from about 4.7 million yuan in 2016 to about 6.35 million yuan in 2020. Single store sales have performed very well in the industry. This has laid a solid foundation for the company to export operation experience and copy benchmarking stores to other acquired brands.

The rapid growth of Laur è L, iro Paris and self portrait has proved that Goliath has effectively replicated its successful experience in operating high-end brands. At present, Goliath has put overseas brands into operation from 0 to 1 in China, and the speed of revenue breaking 100 million continues to accelerate. The company has gradually explored a complete international brand operation path, even under the influence of the epidemic, these growing brands still achieve a breakthrough against the trend.

Secondly, it has a strong ability to acquire international brands. Through deep cultivation and acquisition, GELIS has established an international brand matrix with different styles and balanced development. From 2015 to now, the proportion of the company's main brand revenue has decreased from 100% to less than 50%. The revenue share of the second brand has increased to about 30%. And each brand has a clear DNA, the style is very diversified, forming a variety of styles, such as fashion, fashion brand, online red, light luxury.

The biggest advantage of acquisition mode compared with self built mode is highlighted. The difference of brand style obtained through acquisition is often greater, and the income ceiling of single brand is higher. Therefore, multi brand groups which successfully create high market value in overseas markets are generally formed through acquisition. Based on its profound industry experience, Goliath can accurately identify and successfully acquire high-quality international brands, forming a rare acquisition ability of international brands in the A-share market.

Attracting a number of well-known public and private institutions, reflecting the value logic of Goliath to build an international multi brand group is further recognized, and the future growth is worth looking forward to. The sex appeal of multi brand group lies in its huge imagination space, which has bright spots in different stages of the development of each brand.

The first is the continuous improvement of the brand's single store revenue. The excellent single store operation ability of GELIS brand can be gradually copied to all its brands, driving the brands to continuously obtain good same store growth, the store efficiency of Laur è L and iro Paris can gradually increase, and the self portal is more effective in opening stores.

Secondly, the number of stores continues to grow. Compared with other high-end women's clothing brands in China, the number of stores of golisys brand is only 289, which is not much. The company will continue to develop new stores and ensure that new stores can become popular through fine operation.

At the same time, through years of accumulation and development, the company has opened more than 100 new stores in SKP, Vientiane City, taiguli, Sanlitun and other top business districts. The number of Laur è l stores has increased from 17 in 2016 to 51, with an increase of 200%. And through the continuous creation of landmark stores, has become the head of the business district can not be ignored brand strength.

Finally, it is to further enrich the multi brand pattern through continuous acquisition: in today's international brands competing to enter China, Goliath has established the industry reputation through rich acquisition experience and strong operation ability, making the enterprise become the first choice partner of many international brands entering China. With the further enrichment of its multi brand matrix, Goliath is expected to build a leading international brand group, and the bigger it is, the stronger it will be.