Free Growing Artist! E. I Love The Opening Show Of Parent-Child Fashion!

　　 ? At 9:30 on July 17, 2021, e.i-love parent-child fashion appeared as the first show brand in the 4th CCFW China International Children's fashion week. Leaders of industry associations, children's wear brands, leaders of China Fashion Association, leaders of Fashion Week Organizing Committee, industry professional media experts, strategic experts, commodity R & D experts from all over the country came to this fashion week and enjoyed the spring and summer new product release show of e.i-ai in 2022, and praised the parent-child fashion brand with brand appeal and IP highlights! ? ?

　　 First show E.I -- love and accumulation of power ? It is "artist" and even more "home" ?

　　 Since 2019, every appearance of e.i-love parent-child fashion on fashion shows has been highly recognizable. As the first show brand of the opening ceremony, e.i-love continues to make efforts to fashion parent-child IP. With the theme of "free growing artist" in spring and summer of 2022, e.i-love highlights new products of parent-child fashion with artistic style, weaves hot topics about "home" and "love", focuses on parent-child fashion with a strong visual matrix, and ignites the show of China International Children's fashion week. ?

　　 E. I I love this season's show, with the wonderful combination of nature and self, directly connects the love of parents and children with all natural things, and expresses the inspiration source of children with the symbiosis and relationship between all natural things. The whole theme is presented in an orderly way with a series of "cute baby", "self care slogan", "natural impression" and "happy essay". On the basis of respecting each unique part, it integrates the expression of family and love in the scene of parent-child life, implying that every family can actively welcome the sunshine, wind and rain and the change of seasons like all natural things, With a healthy and positive attitude into the present every minute of the new life. This big show, as if to break the barriers and barriers of time and space, let the positive atmosphere of parent-child love deliver continuous positive energy for each day. ? ?

　　 New energy of "parent child fashion" ? Show the new core of "parent child culture" ?

　　 E. In the past two years, I-Love has redefined the new aesthetics of children's wear with its precise market positioning, simple aesthetic DNA of light fashion, unique personalized design, touching brand story and content, and has exported the real-time parent-child aesthetic wear of light tide to the new generation of consumer families, making e.i-love go far in the heat wave of the clothing market steadily! With parent-child fashion to redefine the children's clothing market segment, e.i-love continuously and dimensionally exports a series of parent-child interesting experience and content to the industry. In just two years, e.i-love has operated 200 effective stores nationwide. ?

　　 E. I-Love parent-child fashion attaches great importance to brand power, deeply cultivates the IP concepts of parent-child aesthetics, fashionable home and love, and makes all-round and diversified content output with the help of existing fusion media platform. E. I-ai carries out professional support from marketing, communication, vision, community, scene, culture, story, activity and other dimensions to realize the empowerment of brand power combination boxing. Through more than two years of accumulation, e.i-ai parent-child camp, e.i-ai city image officer, e.i-ai parent-child fashion ambassador, e.i-ai star parent-child experience officer, e.i-ai private community operation, e.i-ai self-made light variety show and other project contents have been launched one after another and won the market praise. In order to meet the new needs of users, e.i-love is about to launch a flexible supply chain mechanism, which will generate new popular products such as fashionable group clothes and fashionable home furnishing clothes, so as to provide additional points for solving the more comprehensive practical wearing needs of parent-child scenes! ?

　　 E. Through parent-child content and communication, I-Love understands and respects each user's family from a unique perspective, warm care, the identity of a close friend, and dress demonstration. It condenses the bone, blood, meat, soul and spirit of parent-child culture with practical actions, so as to convey the core of the brand and contribute to the social value! ? ?

　　 China children's clothing retail Ecological Innovation Summit ? E. I-Love decodes the new ecology of children's wear ?

　　 As soon as the first show of China International Children's fashion week ended, e.i-ai immediately launched the eco Innovation Summit of China children's clothing retail, which pushed E.I's brand energy to a climax. In view of the current situation of China's children's wear industry and the trend of aesthetic, personality and national trend awakening of consumer demand, e.i-ai specially invited leaders of China clothing association, national level local industry association, organizing committee of China International Children's fashion week, well-known strategic experts of clothing industry, commodity and supply chain experts of clothing industry, expert group of relevant fashion and industry media and communication Business leaders of major domestic commercial bodies, domestic high-quality children's clothing distributors, retailers and other industry leaders, in-depth analysis of the development trend of China's children's wear products, the business model of China's children's clothing brand reconstruction, and how to grasp the new consumption trend and retail new scene, and achieve direct business recognition. ? ?

　　 E. Mr. Sun Mingtao, general manager of I-Love, perfectly interprets the brand of e.i-love in four sentences: balancing life and art with fashion and design; Use ingenuity and technology to balance warmth and beauty; Use culture and story to balance business and dream; Use children's clothes and parents to balance memories and future!