Extraordinary Power! Fito Fashion Children Make Their Debut In China International Children'S Fashion Week

　　 On July 17, 2021, friven, with the concept of Guochao design, made its debut in China International Children's fashion week. This time, the theme of friven is "extraordinary power". The brand of fashion elements is also integrated into the fashion design, so that every child can experience the cool fashion while retaining the "cute" essence of children. ?

　　 Series evolution and upgrading

　　 Friven's three major series of high street sports, light tide sports and fun sports in recent years have been endowed with more literary and artistic characters with the continuous development of the brand. Meanwhile, due to the market requirements, the three series have evolved into four series: dazzle intersection, tide Renaissance, fun IP and spirit mirror series. ?

　　 Dazzle intersection ? ? Give full play to the children's creativity of pasting and painting, sketch out a creative and gorgeous dimensional space and the intersection of reality, showing the unlimited creativity of young people in the new era. Bold use of popular technology, popular elements, creative elements, popular colors to make the overall fashion design more creative and popular.

　　 Tide revival ? ? With the urban fashion charm as the core, combined with the current popular sports trend, it shows a self-contained, casual, unrestrained and creative life attitude, which symbolizes the emergence of a new generation of fresh power. The clothing design reflects a more relaxed and casual feeling. In the overall design, the comfort is the dominant factor, and a certain leisure and fashion style is integrated into the sports, Even away from the rigid image of pure sports, the application design of color and pattern is mainly simple and generous, without too much visual burden, showing light and dynamic.

　　 Fun IP ? ? Taking the comfort and quality of technology as the key, we pursue minimalism aesthetics, match FIGO fadou IP and sign international IP image constantly in the later stage to show the interest of the products. At the same time, it makes the overall clothing more simple and versatile, more compatible and full of joy, but not losing the leisure and dynamic style. Combining the designer's imaginative playful and interesting patterns with fashionable styles, and flexibly using many beautiful elements existing in each child's childhood memory, the most real sense of childlike interest runs through it.

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　　 Spirit realm ? ? To create a pure and flexible spiritual world, the little girl wears a dress and plays with small animals in the vibrant sea of flowers, showing the soft and mysterious, elegant and fresh of children, highlighting the girl's soft and lovely nature, pursuing the story of the product in the design, and rendering the color with black and white gray primary color, making the whole series more pure. ?

　　 Youth is the focus of a person's life, and clothing is a person's palette, constantly adding color to our life, more colorful, to meet our current life attitude and personality pursuit.

　　 With a brand-new and innovative attitude, Feidi is constantly breaking through the fashion aesthetic of the whole children's clothing industry, constantly highlighting the personality and personal style of the youth in the new era.

　　 We can see a kind of idea, create and grow together, we can see a kind of struggle, work hard, we can see a kind of trust, hand in hand, we see children's personality, constantly stimulate, personality is an art, it carries the colorful youth, but also carries the liberation of children's nature.