Hongxingerke'S Aid To Henan 50 Million Netizens

Yesterday, the official micro blog of hongxingerke announced that through Zhengzhou Charity Association and one foundation, 50 million yuan of materials were donated to the disaster area in Henan Province. The first hot comment is, "Niang Le, I feel you are going to close down and donate so much.". The topic "hongxingerke's Micro blog comments are sad" has been on hot search again.

Netizens who always have no good impression on the word "marketing" all hope that Hongxing Erke will do more marketing publicity this time. The quality of our domestic products is unmatched by many foreign brands. But after all, the appearance design is the shopping of most young people in Z era. So long as the product design of national product brand keeps up with the public aesthetic, In the near future, it will become the first choice for consumers to buy products.

Many netizens have already bought hongxingerke's products to show their support, and even added members to hongxingerke official blog, who is reluctant to open members.

There is also a moving comment below the comment area. A netizen left a message to read the story of Wu Rongzhao, the boss of hongxingerke brand. Wu Rongzhao's shoes that he started his business were all soaked in the flood overnight. He wanted to hold an umbrella for others because he had been in the rain.

In an article entitled "Wu Rongzhao, chairman of hongxingerke: Jinjiang people who can't sleep", written by China Industrial and commercial times to Wu Rongzhao, "looking back at the past 20 years, hongxingerke has had a lot of bad luck: from serious lack of funds in 2000 to large-scale loss of stores in 2007; From the inventory crisis from 2012 to 2014, and nearly half of the production facilities were destroyed by a fire in 2015, Wu Rongzhao encountered "four barriers" in his entrepreneurial process

Whether it's the flood or the fire in the "four ridges" left by netizens, in the face of the disaster, perhaps Wu Rongzhao, chairman of Hongxing Erke, donated 50 million yuan because of empathy. But rather than speculate on the idea of brand donation, it is better to buy products to support the brand.