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Fiber Road, "Innovation Is The Vitality Of Products"

2021/8/4 11:58:00 0

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　　 ?“ Material innovation is the foundation of product innovation

　　 "Innovation is the vitality of products"

　　 "Whether the end product has a core competitive advantage depends on the technology of the fiber. Therefore, the fiber in the textile industry is as important as the chip in the electronic industry."

　　 "The sense of science and technology of fabrics needs the support of upstream fiber materials. China's fiber popular trend has built a bridge between fiber enterprises and clothing brands. Introducing more high-quality fibers to terminal brands can fundamentally meet the demand of end brands for fiber materials."

　　 ……

　　 Every word from the terminal brand conveys the importance of fiber materials to enhance the competitive advantage of terminal brands, and strengthens the original intention of China's fiber popular trend to implement the "three products" strategy.

　　 From July 8 to 15, the road of fiber -- 2021 China fiber fashion trend docking and exchange activities went into Li Ning sporting goods Co., Ltd., Quanzhou mu tuzhe Sports Goods Co., Ltd., Tebu (China) Co., Ltd., 361 degree (China) Co., Ltd., Anta Sports Goods Co., Ltd., Fujian Qipai Fashion Technology Co., Ltd., and jiumuwang Co., Ltd, A face-to-face communication was conducted between fiber enterprises and relevant departments such as terminal brand supply chain procurement, face-to-face auxiliary material development, commodity planning and other relevant departments. New fiber varieties and new products were transferred to the terminal brand. At the same time, the product development needs of the terminal brand were more clearly understood, and the collaborative innovation between the terminal brand and the fiber enterprise was promoted.

　　 Harvest 1:

　　 Close display of China's fiber innovation strength

　　 China's chemical fiber production accounts for more than 70% of the world, ranking first in the world. At the same time, domestic fiber enterprises continue to increase the research and development of new fiber products, reflecting the advantages of fiber materials such as high performance, multi-function, lightweight, comfort and green. However, many terminal brands do not know enough about the development level and innovation ability of domestic fiber enterprises, and still retain their inherent cognition. The fiber road activity set up a stage for Chinese fiber to show its innovative strength in a short distance, and effectively enhanced the communication power of Chinese fiber in clothing.

Seven cards

　　 As Zhou Li, director of Qipai supply chain purchasing center, and relevant department heads said, "starting from an old sewing machine to becoming a leading brand subverting China's men's wear industry, it stems from the numerous fashion innovations of Qipai. This docking exchange enables the company to better understand the innovation and development of fiber end, especially through reading the "China fiber trend report", we are very interested in the innovative fiber released by it, which is in line with the company's "innovative fashion" concept. " ?

Seven cards

　　 China's fiber trend: an encyclopedia in fiber field

　　 Wang Yongsheng, deputy director of the marketing department of China Chemical Fiber Industry Association, introduced that China's fiber popular trend will collect a large number of fiber popular elements every year, and divide them into different categories, such as technological advancement, differentiation, functionality, and characteristics of the times, and then evaluate the index system of fibers, such as the level of development technology, the effect of energy conservation and emission reduction, and the market prospect, Finally, the publishing theme and content are formed. The release activity adopts the way of combining dynamic and static activities to carry out all-round publicity. Since it was first released in 2012, China's fiber fashion trend has released more than 200 kinds of fiber products, involving more than 400 fiber enterprises, leading the continuous improvement of China's fiber in terms of scientific and technological innovation, green development, fashion cross-border, international influence, etc., and has become an authoritative platform for displaying the most hot, scientific and technological Fiber Varieties with the most market potential to the downstream fields“ We have been paying close attention to China's fiber trends. The annual report on China's fiber trends is like an encyclopedia in the field of fiber. Many new fibers can be found here, providing competitive upstream raw materials for the company's product innovation. " According to Yang Hong, senior director of Tebu children's clothing product system.

　　 Huafeng Chemical: new technology of spandex elasticity ?

　　 Huafeng Chemical Co., Ltd. is the first listed company mainly engaged in spandex in China. It has two major spandex production bases in Wenzhou and Chongqing, and its production scale ranks first in China and in the world; It has Zhejiang Huafeng Fiber Research Institute and national post doctoral workstation, focusing on the R & D and industrialization of differentiated spandex products. Zhao Yuyun, chemical Fabric engineer of Huafeng, introduced the company's brand of spandex, including super chlorine resistant spandex, acid dyeable spandex, antibacterial spandex, high elasticity black spandex, comfortable spandex, moisture absorption and quick drying spandex, recycled spandex, low temperature set spandex, bio based spandex and other functional and environmental protection series. For example, acid dyeable spandex has high dye uptake, high color fastness, low setting temperature and energy saving; Antibacterial spandex introduces broad-spectrum active antibacterial components into polymer, which makes spandex and even finished fabric have lasting antibacterial effect; High elastic black spandex has excellent high temperature resistance and can significantly improve the fabric whiteness; Low temperature setting spandex has high setting efficiency and can bear a wide range of setting temperature. It can be used with polypropylene fiber, polylactic acid fiber and other fiber materials sensitive to high temperature; On the premise of ensuring product quality and performance, recycled spandex can reduce the harm of production waste to the environment, and has GRS certification tag. ?

　　 Tongkun group: Wal Mart in China's polyester filament industry ?

　　 Tongkun Group Co., Ltd. adheres to the original intention of strengthening the main business of strengthening fiber, and now has an annual production and processing capacity of 8.3 million tons of polyester filament, ranking first in the world's polyester filament enterprises; Zhejiang Tongkun New Material Research Institute Co., Ltd. is established to carry out original research, application and transformation around the industry frontier and common technology. Li Guoyuan, manager of Marketing Service Department of Tongkun group, presented five series of products of the company, namely, Luyuan silk, rongrou silk, Danyun silk, Xuancai silk and KANGYI silk. Among them, elastic and rhyme silk series products are endowed with permanent elasticity and memory function by means of PET / PTT and PET / PBT bicomponent composite spinning, so that the fabrics have the functions of elasticity, stain resistance, wrinkle resistance, moisture absorption and perspiration; Kangyisi series products are mainly prepared by adding mica, coffee carbon, antibacterial masterbatch or graphene and other functional raw materials in the spinning process, so as to meet the new potential needs of people in the pursuit of warmth, beauty and fashion; Green source silk series products are mainly based on the protection of the global environment, reflecting the social responsibility of sustainable development, including recycled yarn, dye dyed yarn and so on.

　　 Harvest 2:

　　 Fiber material has become the competitive highland of terminal brand

　　 In the docking and communication, it is not difficult to find that domestic clothing brands are very concerned about the acme of subdivision fields, such as special step focusing on running equipment and leisure sports, and jiumuwang takes "creating the best pants in the world" as its brand mission, and the ultimate core competitiveness lies in material innovation“ Whether the end products have the core competitive advantage depends on the technology of the fiber. Therefore, the fiber in the textile industry is as important as the chip in the electronic industry. " It can be said that fiber materials have become the highland of terminal brand competition. ?

　　 Mu tuzhe: material innovation is the basis of product innovation ?

　　 Mu tuzhe is a supply chain service enterprise focusing on Yoga / fitness clothing development. It focuses on the R & D and production of sports functional fabrics, and is committed to building a famous Chinese fashion outdoor brand. At present, mutuzhe mainly serves major e-commerce platform customers and international well-known sports brands, providing e-commerce customers with medium and high-end yoga clothing fabric preparation and small single quick response, as well as yoga clothing development and proofing, OEM / ODM and other services. Wen Liu, general manager of Mu tuzhe, said that material innovation is the basis of product innovation. In order to strengthen the quality control of fabrics and the research and development of functional fabrics, we established Quanzhou mutuzhe Textile Technology Co., Ltd. in 2019, aiming to show the innovation in the field of fiber materials to terminal products, and constantly provide differentiated high-quality products to consumers. For example, mutuzhe textile uses graphene polyamide 6 fiber and Spandex Covered Yarn to develop double-sided elastic Yoga fabric, underwear fabric, high-end running pants fabric, military training clothing fabric and other products. It has the characteristics of bacteriostasis and deodorization, anti ultraviolet, low temperature far-infrared, high strength and low elongation, high wear resistance, which are well received by consumers.

　　 361 °: innovation is the vitality of products ?

　　 361 ° is a comprehensive sporting goods company integrating brand, R & D, design, production and distribution. Its products include sports footwear and related accessories, children's wear, high-end outdoor and other categories. As one of the best annual partners of China's fiber fashion trend, 361 ° has been actively understanding the new technology, new technology and new trend of the fiber industry. Through in-depth cooperation with upstream fiber enterprises, it applies the innovative fiber released by China's fiber fashion trend to the development of terminal products, so as to keep up with the industry development trend The optimization of brand products has played an important role in promoting. Tian youru, director of 361 ° garment materials technology center, believes that innovation is the vitality of products. By extending the innovation of fiber end to garment end, technology and green empowerment can be realized. For example, 361 ° weft elastic woven fabric produced by using regenerated cellulose fiber, PTT / PET composite elastic fiber and cotton blend has clear lines, smooth surface, and is not easy to wrinkle, and has the characteristics of comfortable elasticity, excellent resilience and excellent dimensional stability, which not only creates good market benefits, but also caters to the concept of green environmental protection. ?

　　 Jiumuwang: good fabrics need the support of upstream fiber materials ?

　　 Jiumuwang has been focusing on the field of men's trousers for 32 years. With the brand mission of "building the best pants in the world" and the brand vision of "leading Chinese men's pants and becoming the king of pants in the world", jiumuwang has six core advantages of focus, Seiko, leading, accumulation, innovation and hot sale. For example, it has accumulated 12 million human body data and become a participant in the standard formulation of Chinese men's trousers; Research and create high elastic fabric, tensile rate as high as 4 times of ordinary fabric; The total number of men's trousers sold is 100 million, and 1 pair is sold every 7 seconds. With a global perspective, integrating industry resources, jiumuwang has concentrated his ingenuity to create "four good" pants, namely, good fabric, good shape, good style and good technology. Its ultimate product, small black pants, is made of high elastic fabric, comfortable, versatile and easy to handle, so that consumers can enjoy high-quality products. According to Xu Fang, director of supply chain of jiumuwang joeone business division, and relevant department heads, good fabrics require the support of upstream fiber materials. China's fiber popular trend has built a bridge between fiber enterprises and clothing brands. Introducing more high-quality fibers to terminal brands can fundamentally meet the demand of fiber materials for terminal brands. ?

　　 Special step: build green brand with new fiber ?

　　 "Clothing is not just about products, it's a responsibility." Polylactic acid is mainly extracted from corn, straw and other crops containing starch. After spinning, it becomes polylactic acid fiber. Finally, the clothes are buried in the soil under specific environment and can degrade naturally within one year. As early as June 2020, Tebu launched the world's first polylactic acid windbreaker. The proportion of polylactic acid composition in the whole windbreaker fabric is 19%, realizing the mass production of polylactic acid products. In June this year, special step released a new environmental protection product, polylactic acid T-shirt, which greatly increased the proportion of polylactic acid to 60%. According to the introduction, the polylactic acid composition of knitted sweater which is planned to be launched in the second quarter of 2022 will be further increased to 67%. In the third quarter of the same year, 100% pure polylactic acid windbreaker will be put on the market, truly realizing from nature to nature. Through the research and development of a series of environmental protection family products with polylactic acid materials as the core, we actively implement the national "carbon neutral" and "carbon peak" policies, and explore more possibilities for sustainable fashion.

　　 Harvest 3:

　　 Clothing terminal is willing to cooperate with fiber beginning in innovation

　　 This docking and exchange activity has been widely participated by the decision-making leaders of the terminal brand and the executive directors of procurement, R & D, planning, etc. through the fiber end trend research and the sharing of innovation achievements, the terminal brand can examine Chinese fiber from a new perspective, and then be willing to pay for the innovative solutions proposed by Chinese fiber enterprises. In the docking and communication, terminal brands have conducted in-depth discussions with China's fiber popular trend, Huafeng Chemical and Tongkun group on the related problems and specific R & D needs in the application process of fiber materials, and the possibility of joint R & D and cooperation has been collided. ?

　　 Clothing terminal: examining Chinese fiber from a new perspective ?

　　 With the mission of "ignite passion with sports", Li Ning is committed to the creation of professional sporting goods, striving to make sports change life and pursue a higher level of breakthrough. Li Ning product design related person in charge said, from the functional point of view, we pay more attention to the comfort and protection of products. This docking exchange enables the company to further understand the innovative research and development in the field of fiber materials, and has more choices in product design in the future. At the same time, the company will pay more attention to sustainable fiber, in order to provide consumers with green products.

Li Ning

　　 "To make a good brand, on the one hand, it is necessary to create a supply chain, integrate high-quality fiber and fabric suppliers, and on the other hand, we should have core products, and constantly improve R & D capability through R & D cooperation with colleges and enterprises." Yang Hong, senior director of Tebu children's clothing product system, said. Through face-to-face talk, Tebu learned that Huafeng Chemical and Tongkun group's vertical extension of industrial chain and horizontal improvement of R & D level are in line with their need to do a good job in brand. ?

Anta

　　 From 1991 to 2021, Anta is more than surpassing. Our brand positioning is a professional sports brand with "the ultimate cost performance led by scientific and technological innovation". In order to improve the independent innovation ability of the brand, the company has set up a research and development team in the field of new materials. This docking and exchange let us know more about the popular trend of Chinese fiber and the innovative fiber products of Huafeng Chemical and Tongkun group. We look forward to more exchanges in product R & D in the future and carry out collaborative innovation from the fiber source.

Anta

　　 Fiber beginning: make the fiber road longer and farther ?

　　 "We hope that the activity of fiber road will continue. On the one hand, through the interaction between fiber enterprises and terminal brands, we can better understand the demands of downstream and consumers, and then continuously improve the performance of fibers and enlighten the idea of developing new products. On the other hand, we can increase the confidence of terminal brands in Chinese fibers with the help of the authoritative platform of Chinese fiber trends. At the same time, we also hope that the terminal brands will visit the fiber enterprises, have a look, understand the production and R & D situation of fiber enterprises on the spot, and give more valuable opinions. " Huafeng Chemical Marketing Director Wang Jianbo said.

　　 Li Guoyuan, manager of the marketing service department of Tongkun group, said that the fiber road activity enabled the company to have a formal and systematic contact with the terminal brands, which was in line with the company's market promotion and future development strategy, and was conducive to the company's establishment of a stronger upstream and downstream industrial cooperation chain. Next, we will cooperate with the R & D personnel of Zhejiang Tongkun New Material Research Institute Co., Ltd. to consolidate the achievements of the fiber road activity, and make the fiber road longer and further, so as to help Tongkun · China fiber popular trend play a greater role in the promotion of domestic fiber to downstream fields. ?

　　 "How to drive the development of China's fiber with the terminal brand, and help the competitive advantage of the terminal brand with innovative fiber are the development focus of China's fiber popular trend in the future." Jin Gaoling, Deputy Secretary General of China Chemical Fiber Industry Association, said. In the future, through the in-depth implementation of the "three products" strategy, complying with the general trend of the rise of the domestic consumer market, and seizing the strategic opportunity of "double cycle" at home and abroad, China's fiber popular trend will continue to enrich the application and development docking and brand promotion mode of upstream and downstream new products in the industrial chain, create fiber brands with international influence, and promote the strong alliance of fiber brands and terminal brands.