Home >

Discussion On Promotion Of National Brand And Promotion Of High Quality Development Of Listed Companies

2021/8/4 17:58:00 69

??? 日本語 Fran?ais English 中文

To Explore The Promotion Of National Brands And Promote The High Quality Development Of Listed Companies -- The Annual Meeting Of The Dong Secretary Alliance Of Textile Listed Companies Was Held In Beijing; Spin; Listed Company; Brand

　　 The listed companies in textile and garment industry are the concentrated representatives of innovative and advantageous enterprises in China's textile industry and the industry leaders. In 2020, in the face of the epidemic situation, textile listed companies will not forget their original intention, vigorously donate money and materials, support the national anti epidemic, and resume production at the fastest speed, and strive to overcome the adverse impact of the epidemic. The 192 listed textile companies run smoothly throughout the year, and their revenue remains at the level of last year. The net profit increases by 20% year-on-year, exceeding people's expectations.

　　 Not long ago, the outline for the development of the textile industry during the 14th Five Year Plan period and the guidance on science and technology, fashion and green development were officially released. The "14th five year plan" of the industry will position the whole industry as "the pillar industry of national economic and social development, the basic industry of solving people's livelihood and beautifying life, and the advantageous industry of international cooperation and integrated development". As an advanced representative of the industry, listed companies in the textile industry shoulder the responsibility of leading the high-quality development of the industry in solving the problems of people's livelihood and beautifying life, industrial cooperation and integrated development.

　　 With the promotion and implementation of the "development outline" and "opinions" of the industry, the 2021 annual meeting of the Board Secretary alliance of Listed Companies in China's textile and garment industry was held on July 30. The meeting is held in the way of "Online + offline", and the main venue is located in Beijing.

　　 Under the guidance of China Textile Planning Research Association and China Textile Construction Planning Institute, the annual meeting was hosted by the Director Secretary alliance of Listed Companies in China's textile and garment industry. Guided by the development outline and guiding opinions of the "14th five year plan" of the textile industry, the annual meeting takes the development of national brands to promote the high-quality development of Listed Companies in the textile industry as the theme, and focuses on the new positioning of the industry during the period of the "14th five year plan", and explores the road of strengthening the country with national brands.

　　 Xia Lingmin, vice president of China Textile Industry Federation; he Yanli, former inspector of Industry Department of national development and Reform Commission and former vice president of China Chemical Fiber Industry Association; Feng dehu, director of Industry Development Department of China Textile Industry Federation, President of China Textile planning and Research Association, President of China Textile Construction Planning Institute, chairman of Board Secretary alliance of China Textile and garment industry listed companies, Feng dehu, Liu Yanwei, vice president of China Textile Planning Research Association and vice president of China Textile Construction Planning Institute, Zhu Guoxue, Secretary General of China Textile Industry Enterprise Management Association, Fang Na, deputy general manager of China Textile Assets Management Co., Ltd., Guo Hongjun, vice president of China Textile Construction Planning Institute, and Zhang Jie, chief engineer of China Textile Construction Planning Institute, Li Xuefei, deputy director of brand cultivation Department of brand office of China Textile Industry Federation and deputy director of Brand Development Department of China clothing association , board secretary and certificate representative of Listed Companies in textile industry, such as SEMAR clothing, biyinlefen, Disu fashion, DAHAO technology, Jinchun Co., Ltd., Ruisheng intelligent, Lutai a, taipingniao, Bank of China cashmere, Jingwei Textile machinery, Aoyuan Meigu, Huafu fashion, Hongdou, ba'an water, Luolai life, Huamao, Hailan home, Ruyi group, etc, Beijing Fangsheng Fashion Technology Group Co., Ltd. and other industry related business units representatives attended the meeting.

　　 The meeting was held by Yu Xiangpin, Secretary General of China Textile planning and Research Association host.

　　 Feng dehu, director of Industry Development Department of China Textile Industry Federation, President of China Textile planning and Research Association, President of China Textile Construction Planning Institute, chairman of Director Secretary alliance of China Textile and garment industry listed companies At the meeting, he made the report on the development of Listed Companies in textile and garment industry in Shanghai and Shenzhen in 2020. The development report makes a detailed discussion on the development, operation and comprehensive evaluation results of 192 listed companies in 2020, and announces the top 20 list of five single indicators.

　　 According to incomplete statistics, as of December 31, 2020, there are about 192 listed companies (hereinafter referred to as "Textile Listed Companies") whose main business is textile and clothing in Shanghai and Shenzhen stock markets. Compared with the 176 statistical base at the end of 2019, 18 textile listed companies were added to the IPO this year, and 2 were eliminated due to the change of main business. The number of 192 Textile Listed Companies in Shanghai and Shenzhen stock markets accounted for 4.65%, which decreased by 0.06 percentage points compared with the end of 2019. Among the 192 listed textile companies, there are 88 on the main board of Shanghai stock market and 2 on the science and technology innovation board; There were 73 main board companies and 29 GEM companies (accounting for 45.83%, 1.04% and 38.02% and 15.11% respectively). 192 textile listed companies are mainly distributed in 7 provinces and cities: 53 in Zhejiang, 36 in Jiangsu, 20 in Guangdong, 15 in Shanghai, 14 in Shandong, 11 in Fujian and 8 in Beijing.

　　 According to statistics, by the end of 2020, the total number of employees of textile and garment listed companies in Shanghai and Shenzhen stock exchanges was 824100, a decrease of 4.61% compared with the previous year. With the adjustment and upgrading of the national economic and industrial structure in recent years, as well as the influence of multiple factors such as high labor cost and intelligent equipment replacing manual operation, the number of employees in textile listed companies has continued to decrease. The relevant statistical data show that the number of employees in textile listed companies has decreased by 64200 in recent three years, and the decreasing trend is obvious year by year.

　　 By the end of 2020, the total market value of Textile Listed Companies in Shanghai and Shenzhen stock markets was about 1965.878 billion yuan, which was 40.67% higher than that at the end of 2019, and the annual growth rate increased by 11.19%. The top three companies in terms of market value are Hengli petrochemical, Rongsheng petrochemical and Dongfang Yuhong, with market value of 1968.84 billion yuan, 186.377 billion yuan and 911.48 billion yuan respectively.

　　 192 textile listed companies accounted for 2.33% of the total market value in Shanghai and Shenzhen stock markets, an increase of 0.28% compared with the total market value at the end of 2019. The average market value (unit market value) of each listed company increased significantly from RMB 7.941 billion in 2019 to RMB 10.239 billion (an increase of 28.94%). There are 42 listed companies with a market value of more than 10 billion yuan, including 2 textile listed companies with a market value of more than 100 billion yuan, 12 with a market value of more than 30 billion yuan, and 28 companies with a market value between 10 billion yuan and 30 billion yuan. Companies with high market value are mainly distributed in five sectors: chemical fiber manufacturing, clothing, textile machinery, industrial textiles and household textiles. The market value of the chemical fiber manufacturing sector increased by 75.66%, accounting for 38.07% of the total textile and clothing sector (an increase of 7.58 percentage points over the previous year); The market value of industrial textiles increased by 104.73%, accounting for 19.42% of the total textile and clothing sector (6.08 percentage points higher than that of the previous year, and increased from the third to the second in 2019); The market value of clothing and apparel sector increased by 5.99%, accounting for 16.59% of the total textile and clothing sector (5.42 percentage points lower than that of the previous year, falling from the second to the third in 2019); Textile machinery and household textiles accounted for 4.50% and 2.39% of the total textile and clothing sector respectively, and their share in the market value of the whole industry decreased (0.84% and 0.31% respectively compared with the previous year).

　　 In 2020, although the whole market will bear the huge impact of the new crown epidemic, the total market value of the textile and clothing industry plate will rise instead of shrinking. More and more investors and institutions are concerned about and optimistic about the textile sector.

　　 In 2020, the initial IPO of textile and garment industry in Shanghai and Shenzhen reached 19.6 billion yuan, accounting for 4.15% of the annual IPO amount of Shanghai and Shenzhen A shares; Ten textile listed companies raised 26.601 billion yuan through private placement, an increase of 23.74% over the previous year; Ten textile listed companies raised 9.476 billion yuan through convertible bond issuance, an increase of 316.89% over the previous year.

　　 According to the statistical data of the annual reports of listed companies, in 2020, 192 textile listed companies achieved a total operating revenue of 1278.251 billion yuan (basically the same as that of the previous year). The annual revenue accounted for 28.29% of the total amount of Enterprises above Designated Size in the whole industry (increased by 2.44 percentage points over the previous year). The total profit of the whole year was 100.179 billion yuan (up 22.39% year-on-year), accounting for 48.52% of the total amount of Enterprises above Designated Size in the whole industry (an increase of 20.23 percentage points over the previous year).

　　 In 2020, the average net profit rate of textile listed companies is 5.90%; The average gross profit margin was 27.01%. 89 companies achieved a year-on-year increase in net profit. Profitability, polarization.

　　 Hengli petrochemical, Rongsheng petrochemical, Youngor, Zhejiang Longsheng and robust Medical Co., which ranked the top five in net profit, had a total net profit of 42.278 billion yuan, accounting for 56.05% of the total net profit of Textile Listed Companies in Shanghai and Shenzhen stock exchanges.

　　 The total net profit of 22 textile listed companies ranked in the top of the list reached 75.943 billion yuan, and the total net profit of the 22 textile listed companies ranking in the top of the list reached 66.333 billion yuan, both exceeding the total net profit and the total net profit attributable to the parent.

　　 In terms of profitability, with the sales gross profit rate of 83.89%, the top one is Zhongjian technology of chemical fiber carbon fiber plate. Among the 20 textile listed companies with a sales gross profit rate of more than 50%, as many as 15 are listed in the clothing sector, and the remaining five are listed in the chemical fiber sector, and one in the industrial use, home textile and textile trade sectors. No matter from the net profit rate of sales or gross profit rate, the profitability of Listed Companies in the clothing sector is stronger than that in other sectors.

　　 According to the statistical data of the annual report, in 2020, 46 of the 192 textile listed companies reported net profit loss, with a loss area of 23.96% (9.19 percentage points higher than that of the previous year's 14.77%), with a total loss of 24.707 billion yuan (an increase of 37.22% over the previous year). In 2020, affected by the epidemic situation, the deficit will expand.

　　 R & D investment continued to grow, and the intensity of investment jumped to a new level. In 2020, the annual actual R & D expenditure of textile listed companies totaled 22.580 billion yuan, an increase of 9.26% over the previous year; The industry (average) R & D investment intensity was 1.77, an increase of 0.08 percentage points over the previous year; The average R & D investment intensity of listed companies was 3.36, 0.28 percentage points higher than that of the previous year.

　　 The top two listed companies invested more than 1 billion yuan in R & D. They are Rongsheng Petrochemical (1.964 billion yuan) and Tongkun (1.042 billion yuan). Both of them are listed chemical fiber companies. In recent years, textile listed companies continue to increase investment in science and technology, which has played a positive role in promoting technological progress and high-quality development of the industry.

　　 According to the annual report, 192 textile listed companies will pay 24.757 billion yuan of income tax in 2020 (an increase of 30.12% over the previous year), which is the biggest increase in recent years.

　　 According to asys.17 evaluation system, his health index (average) of Textile Listed Companies in Shanghai and Shenzhen stock markets in 2020 is 80.12, which is 5.90 points higher than that of last year. According to his evaluation score, textile listed companies in 2020 will step into a healthy state again. It shows that textile listed companies pay attention to the optimization and adjustment of capital structure in the past year, the potential risks or unstable factors that may exist in the operation and development of enterprises have been reduced, and the solvency and risk awareness prevention have been improved.

　　 According to the comprehensive evaluation system of asys.17, the operation and development performance of 192 Textile Listed Companies in Shanghai and Shenzhen stock markets in 2020 is slightly lower than that of last year. Although the overall revenue was basically the same as that of the previous year, the profit increased by 20.01% year on year, but a few leading enterprises accounted for most of the profits. The total net profits of the top 11% of the listed companies reached the total net profits of all listed companies. The total profits of nearly 90% of the listed textile companies were less than 2% of the total annual net profits of the listed textile companies, The performance of most small and medium-sized listed companies in the industry is not satisfactory.

　　 The annual meeting released a list of "the top 20 Textile Listed Companies in Shanghai and Shenzhen in the comprehensive evaluation of their operation and development performance in 2020" and "the top 20 Textile Listed Companies in Shanghai and Shenzhen in 2020 in terms of market value, revenue, return on net assets, net profit and net sales interest rate"（ The list is as follows) ?

　　 The brand Work Office of China Textile Industry Federation shared the contents of "2021 China Textile and clothing brand competitiveness evaluation" and "2021 white paper on Chinese contemporary fashion youth life trend" at the annual meeting of Dong and secretary ?

　　 Li Xuefei, deputy director of brand cultivation Department of brand office of China Textile Industry Federation and deputy director of Brand Development Department of China clothing association Firstly, it introduces the work of "2021 China Textile and garment brand competitiveness evaluation".

　　 In order to implement the national "three product strategy" task division, China Textile Industry Federation specially set up "China Textile and clothing brand competitiveness promotion working mechanism", and jointly established a research team with textile Planning Institute. After nearly two years of in-depth research, based on relevant international standards and national standards, closely related to the characteristics of the textile and clothing industry, after several rounds of evaluation, Perfect the brand value evaluation system and establish the measurement model. Through voluntary declaration and systematic evaluation, a total of 55 enterprises with brand value of more than 5 billion yuan have been shortlisted as "2021 enterprises with competitive advantages of Chinese textile and clothing brands". This result has been released in the official series of activities of 510 China brand day. Next, China Textile Federation will continue to deepen the evaluation of brand competitiveness, research and issue competitiveness evaluation and improvement report, provide targeted guidance, and hope that the majority of brand enterprises will continue to pay attention to and actively participate in.

　　 "2021 white paper on the trend of contemporary Chinese youth's fashion life"

　　 In today's China, with the development of science and technology, society and culture, people's lifestyle and consumption concept are changing, and consumers' fashion needs are more personalized and subdivided. Especially for the younger generation, the increasing fashion attitude and cultural awareness, diversified life styles and cultural circles have put forward higher requirements for the cultural creativity of brands.

　　 Under this background, China clothing association and taipingbird Clothing Co., Ltd. jointly build China contemporary youth fashion research center, focusing on the cutting-edge aesthetic concepts, life styles and self-expression styles of contemporary Chinese youth, taking "new concepts, new groups and new trends" as the breakthrough point, and deeply insight into the consumption trend of youth, "2021 China contemporary youth fashion life trend white paper" was launched. At the meeting, the brand office of China Textile Industry Federation took "new concept, new crowd and new trend" as the breakthrough point to deeply interpret the "white paper".

　　 Zong Huichun, Secretary of the board of directors of Zhejiang Senma Clothing Co., Ltd At the meeting, he made a special report on the "awakening era" of national brands. ?

　　 "SEMAR" brand was founded in 1996. It is a brand clothing enterprise with a series of adult leisure clothing and children's clothing as the leading products. The company has two major clothing brands, namely "SEMA" and "Balabala", which is the leading brand in China's leisure clothing industry. Since its establishment for 25 years, SEMAR has always been following the changes of consumption trend, and its clothing brand has grown rapidly. It has witnessed the development and changes of China's clothing industry from an unknown small clothing enterprise to a leading enterprise in China's clothing industry.

　　 Samma clothing shares the development experience of the national brand of SEMA. Starting from the brand creation of "virtual production, brand management and chain Monopoly", SEMAR adheres to the change of consumption trend, adheres to the reform and innovation, comprehensively upgrades the brand definition, renews the brand connotation, and enhances the international influence of national brand. Relying on the win-win culture of "small river has water, big river is full", the "big river" of SEMA enterprise is constantly surging and flowing, The enterprise is developing and growing.

　　 Chen Yang, Secretary of the board of directors of biyin lefen Clothing Co., Ltd Shared the report of "biyinlefen brand growth road". ?

　　 "Products are the core competitiveness of a brand, and quality is the foundation of a brand". Since its establishment in 2003, biyinlefen company has always adhered to the positioning of high-end fashion sportswear brand, deeply cultivated its main business, and took the "three high and one new" as the brand design concept of "high quality, high grade, high technology and innovation spirit", and adopted the unique enterprise brand strategy, Create a high-end fashion sports brand invisible champion.

　　 As a partner of China's national golf team, biyinlefen adheres to continuous innovation and provides professional training and competition clothing for the national team with the spirit of craftsmanship, so as to help the Chinese team prepare for the Olympic Games and win glory for the country. At the time of the rise of domestic products, the company launched a series of joint names of palace culture to inherit national culture and show cultural confidence.

　　 With the continuous improvement of the company's product power, brand power and channel power, as well as the accelerated layout of digital transformation, the company has entered the fast lane of rapid growth, and biyinlefen has gone out of the road of national brand with high quality development.

　　 Yuan Feng, chairman of Zhejiang Ruisheng Intelligent Technology Co., Ltd At the meeting, he made a special report on "building a service-oriented intelligent system solution demonstration supplier". ?

　　 Ruisheng intelligent is a scientific and technological innovation board listed enterprise committed to digital intelligent high-end equipment manufacturing. Its product line covers industrial production data real-time acquisition system, intelligent production and finishing hanging system, intelligent material distribution system, intelligent production sorting system, intelligent storage and logistics system, big data integration system, intelligent production auxiliary robot system, intelligent production and auxiliary robot system, intelligent material distribution system, intelligent production sorting system, intelligent storage and logistics system, big data integration system, intelligent production auxiliary robot system, intelligent material distribution system, intelligent production sorting system, intelligent storage and logistics system Eight series of special sewing automation equipment. In his speech, Yuan Feng introduced the development of digital and intelligent special equipment, and exchanged the experience of cooperation with clothing brand enterprises and serving brand enterprises.

　　 The annual meeting also held a special discussion and exchange on "national brands promote the high quality development of Listed Companies in textile industry".

　　 During the discussion and exchange, Tian Lin, Secretary of the board of directors of Desu Fashion Co., Ltd., Wu Qiong, investment director of Beijing DAHAO Technology Co., Ltd., Fang Na, deputy general manager of China Textile Asset Management Co., Ltd., Xia Xiaoyu, Secretary of the Party committee of Beijing Fangsheng Fashion Technology Group Co., Ltd., and Sun Tao, vice chairman and Secretary of the board of directors of Anhui Jinchun non-woven fabric Co., Ltd, He Yanli, former inspector of the industry department of the national development and Reform Commission and former vice president of the China Chemical Fiber Industry Association, made an exchange speech at the meeting. They shared their own experience in brand construction and development, combined with the development outline of the "fourteenth five year plan" of textile industry, developed circular economy, and actively offered suggestions and suggestions for the development of national brands.

　　 Xia Lingmin, vice president of China Textile Industry Federation He made a summary speech at the meeting. ?

　　 In 2020, the performance of textile listed companies is more prominent, and the process and performance of listed companies before and after the epidemic situation are consistent with the overall trend of the industry. The situation of the industry in the first half of this year is to move forward steadily, strengthen in stability, and improve in stability. From the main business income, profit and other indicators, increased by 56%. Among the total retail commodities, the sales of clothing, shoes and hats products above the quota increased by 33%, and online sales increased by 24%, with a very rapid growth rate. In the first half of the year, the export of textiles and clothing increased by 12.6%, which is quite good. ?

　　 After listening to the speech, Xia Lingmin said that in the future, in the market development, we should do a good job in brand and science and technology, pay attention to green development and pay attention to the talent team. The youth and the younger generation are leading the consumption fashion and trend, leading the future development. It is very important for enterprises in the consumer goods industry to pay attention to the consumption of young people. Only when we understand them, understand them, analyze and study market changes, and grasp the market trend, can we make a product more right. ?

　　 Looking forward to the future development, Xia Lingmin pointed out: in terms of scientific and technological progress, the progress from fiber materials to technical equipment is very fast, which can also meet the needs of the industry development. However, from the perspective of international competition and cooperation, we should develop unique advantages that are stronger than others. Among them, the development of digitalization and intellectualization is very important for the future of China's textile and garment enterprises. At present, internationally, we are in the forefront of global peers in terms of digitization, networking and intelligence. In China, the digital and intelligent process of textile and garment industry is faster than that of general industry, which changes the traditional and backward impression of textile industry in people's mind. Therefore, from the perspective of technological progress, listed companies should play a role in promoting the digitization and intellectualization of the industry and enhancing the competitiveness of the industry. ?

　　 Finally, Xia Lingmin puts forward several requirements for the work of Dong Secretary Lian in combination with the development and operation status and future development of textile listed companies. First, in-depth analysis of key areas and important indicators. The meeting evaluated and analyzed the competitiveness of listed companies and released the ranking, which has very important reference value and promoted mutual exchange. The Secretary General's Union will also carry out in-depth analysis in a number of specific industries, and share and communicate with key areas and important indicators. It is hoped that more listed companies will support the work of the board of directors and secretaries and share information with the industry. ?

　　 Second, we should conduct analysis and research in industry and enterprises. From the aspect of association work, we not only need to do data analysis, but also need to go deep into enterprises to better serve the industry and enterprises. In addition, we should continue to work with China Textile assets and enterprise management association to recommend excellent enterprises to the capital market. Through this platform, we can help more excellent enterprises to avoid detours in the process of listing.

(source: textile and clothing weekly)