Million Trench Salute The Dream, National Tide New Products Amazing Circle! This Dream Enjoys The Season, Yierkang Circle Powder With Strength

Can you win a car when you buy shoes? Do you believe this happens to you? Don't believe it. In July, 22 lucky consumers across the country have received this real auto award!

It's true that these real car awards are given by Yierkang, a national shoe. These 22 winners are lucky car awards won by participating in Yierkang dream season in July.

In July, Yierkang, a national Footwear Company, launched the topic of "Yierkang dream season" and launched the activity of "millions of gifts and cars waiting for you to lead". The shocking millions of gifts and innovative Guochao products not only meet the inner needs of user groups, but also send a wave of gratitude and feedback to consumers with the greatest sincerity. Next, let's take you to see how the Yierkang activity is going out of the circle?

Is it not a good activity without real benefits?

Millions of salute to dream, Yierkang plays a lot this time

In order to pay tribute to dreamers and give back to consumers, since July, Yierkang has launched a massive activity of "millions of gifts and cars waiting for you" in stores across the country. From July 1 to July 31, you can take part in the lucky draw if you spend over 199 yuan in Yierkang store. You can take part in the lucky draw, such as the glory tablet, electric car, foot massage machine, latex pillow, etc! Yierkang stored value members can also participate in drawing dream travel award Wuling Hongguang mini automobile! At 16:00 p.m. every Saturday in July, pay attention to the wechat public account of Yierkang, and participate in the live car drawing, weekly pumping and weekly sending!

With sincere discounts and straightforward prizes and awards, Yierkang clearly and intuitively conveyed the idea of "Yierkang wants to give consumers real benefit feedback".

The exciting real-time lottery and the exciting game of "drawing cars live every Saturday" make consumers full of expectation for this July, and also stimulate their enthusiasm to participate in the activities. Fans have turned their love into the power of "buy, buy, buy", and the offline store participants are very popular.

Up to now, Yierkang has successfully sent out 22 Wuling Hongguang mini auto awards in the dream season! At the same time, it also held automobile award ceremony full of ceremony for the winners in 22 regions of China, including Xi'an in Shaanxi, Yiwu in Zhejiang, Kaifeng in Henan, Chongqing, Wuhan in Hubei, Wuhu in Anhui and Lianyungang in Jiangsu. At the award ceremony, the winners took the car keys and flowers from the Yierkang prize awarding guests and took a group photo as a souvenir. The scene was full of fireworks, and the ceremony was full of sense.

In addition to the auto awards drawn online, Yierkang also prepared a series of real-time lucky draw gifts for consumers, such as glory tablet, hundreds of electric vehicles, thousands of foot massage machines, fascia guns, latex pillows, etc. the total amount of prizes is as high as one million, and consumers can draw prizes in real time on the spot, This really let consumers feel the sincerity of Yierkang!

The real broadcast of Yierkang million ditch gift makes many consumers actively voice on the social platform. On the one hand, these users' spontaneous dissemination shows the authenticity of Yierkang's activities, on the other hand, it also stimulates the enthusiasm of users to participate. New users from different directions and circles pour in one after another, forming a high-quality and complete link of participation, winning ceremony, spontaneous communication, attracting new users, participating in activities, winning ceremony and re propagation, It brings more natural flow to brand activities.

Guochao new products enable brand new breakthrough

Let national culture label become brand label

At present, the trend of sports is prevailing, and young people are increasingly advocating the concept of "identifying with traditional culture and enhancing self-confidence in national culture". Yierkang has launched a series of new national fashion products during the dream season, which are widely sought after by consumers.

Yierkang [Xiaomeng bear] series is designed with panda, one of the spokesmen of Chinese culture, as the prototype design. In addition to retaining the original "ingenuity, classic, quality and comfort" attributes of Yierkang brand shoes, it fully integrates panda elements with shoe design, and injects new national sentiment into it. This not only carries forward the traditional culture, but also highlights the spirit of Yierkang's ingenuity.

The inspiration for the development of the dolphin series comes from the lively, lovely and friendly marine life. This series of shoes in addition to comfortable full score, appearance is also one of the highest. The use of dolphin elements, rich texture of the vamp level, play with the innovative color of marine inspiration, this high-value dolphin shoes, as soon as it comes into the market, has won unprecedented attention and love.

"The love of the land is rooted in the blood of the Chinese people." Yierkang [Yao] series condenses the unique Chinese traditional culture, such as the earth, the white color, the palindrome and the window decoration, into the modern shoes. With the rise of a big country and the revival of national trend, people's demand for new design concepts of traditional classics is becoming stronger and stronger. Therefore, Yao series has become one of the spokesmen of "Guochao" that Yierkang is now on the rise.

In addition, there are also Palace series based on traditional Chinese Intangible Cultural Heritage palace complex The architectural patterns of house tiles give Guochao a new fashion definition and call for the protection of intangible cultural heritage heritage【 Game] series is guided by the memory of childhood game machines. Electronic pixel icons are integrated into shoes to form a game full of childlike innocence【 The beetle series is based on the beetle. The shape of the insect brings a sense of fearless visual impact to the shoe shape, helping you to wear armor and move forward fearlessly【 The shark series is based on the high appearance of the shark. The embroidered shark gills on the upper are full of ingenuity and show off the strength of the national trend.

With Guochao culture to empower the brand gene, let the national culture become the brand label. The release of a series of Guochao new products of Yierkang not only jumped into the list of annual popular grass planting, but also strengthened the attribute label of Yierkang brand. Yierkang has successfully created its own brand cultural symbols in the "back wave". More and more young new forces have poured into Yierkang, and Yierkang has once again demonstrated the powerful power of domestic brands.

Multi platform communication promotes brand characteristics

All platforms are working to boost the climax of activities

In terms of communication, Yierkang makes full use of the advantages of the new media platform to carry out a variety of activities on the new media platform, and comprehensively promote the dream season activities and a series of national trend new products through multiple platforms and channels.

01. Wechat matrix realizes accurate coverage of fans

During the event, Yierkang launched a series of theme films and posters on wechat platform, focusing on the core themes such as "Yierkang dream season" and "millions of gifts, and cars waiting for you to get", which customized many beautiful and warm dream scenes for everyone, accompanied by warm hearted copywriting, This group of posters has become the main force in the wechat circle of friends. Many people said that they knew it was the advertisement of Yierkang, but they couldn't help forwarding it.

02. Microblog platform and nearly 100 brands

If we say that the wechat platform deepens the depth of participation, then the microblog platform is to promote the breadth of communication. On the microblog end, Yierkang cooperated with 100 brands of blue V to further stir up the topic of "Yierkang's dream of enjoying the season". Beautiful posters, interesting interaction and bold cash envelopes attract many netizens to watch, forward and comment, which fully mobilizes the enthusiasm of young people to participate and provides a strong guarantee for the establishment of emotional links between brands and consumers. So far, more than 28 million times of reading and more than 270000 discussions have been received on the microblog platform for the related topics of Yierkang dream season.

03. Short video platform attracts attention with exquisite video

In addition to the booming wechat and microblog platforms, Yierkang also focuses on the popular short video platforms such as Shuo Yin, Kuai Shou and video number in recent years. In combination with the theme of dream season, Yierkang has launched a series of exquisite videos, from topic warming to suspense manufacturing, to the final event opening, warm TVC films, luxurious prize display, funny activity video, real car awards, so that people can enjoy watching advertisements directly... In this process, the influence of Yierkang's dream enjoying season topic, the influence of its topic, the entertainment of its theme, and the award of real automobile awards can be so enjoyable The topic also further diffuses, realizes the activity sound quantity further growth.

You and I have beautiful dreams hidden in our hearts, but there are always obstacles that hinder our progress. This summer, in the name of "dream enjoying season", Yierkang gives back to consumers with sincere courtesy, brightens people's desire to go out with travel, and helps every step of pursuing dreams with comfortable shoes. From the establishment of insight to the implementation of linkage, all-round integrated marketing action, Yierkang not only gains the unanimous praise of consumers, but also further consolidates the status of national shoes. Millions of Haoli salutes the dream, driving and attracting a large number of new and old users, little by little interaction converged into the brand marketing fortress of Yierkang.

National shoes Yierkang not only wants to make a pair of good shoes to accompany you every step of your life, but also to help you go higher and farther. On the road of pursuing dreams, Yierkang is willing to accompany all the dreamers all the way!